Report on Managing Communication, Knowledge, and Information for TNC

This report focuses on managing communication, knowledge, and information for TNC, an upcoming online business. It covers the decision-making process, including programmed, non-programmed, strategic, tactical, and operational decisions. The report emphasizes the importance of gathering internal and external information and knowledge, including financial, marketing, and manufacturing data. It discusses stakeholder engagement, including employees, managers, customers, and government, and the strategies for maintaining good relationships. The report also explores innovations such as price and location strategies to maintain business effectiveness. The document analyzes the importance of adapting to customer demands, growing international needs, and leveraging computerized decision support to evaluate competitor strengths. The report provides a comprehensive overview of how TNC can effectively manage communication, knowledge, and information to establish a successful online business.

MANAGING
COMMUNICATION,
KNOWLEDGE AND
INFORMATION

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................4
1.1................................................................................................................................................4
1.2................................................................................................................................................4
1.3................................................................................................................................................5
1.4................................................................................................................................................6
TASK 2............................................................................................................................................7
2.1................................................................................................................................................7
2.2................................................................................................................................................7
2.3................................................................................................................................................8
2.4................................................................................................................................................9
TASK 3............................................................................................................................................9
3.1................................................................................................................................................9
3.2..............................................................................................................................................10
3.3................................................................................................................................................1
3.4................................................................................................................................................1
TASK 4............................................................................................................................................2
4.1................................................................................................................................................2
4.2................................................................................................................................................3
4.3................................................................................................................................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................6

INTRODUCTION
Managing communication is a systematic planning in which implementation, monitoring
and revision are included. Mostly this term is used when a business wants to grow or think about
the opening new venture. With the help of managing communication business develop its
strategies it leads to collecting information and knowledge gathering (Holsapple, 2013).
Present report is based on a upcoming online business that is TNC (The Nice Collection)
and its business owner gathered various information so that they become able to stand in the

market of London. In this business person has to developed a team for gathering all information
that will assists for establishment of business. Team should be taken various discussion about
decision-making process that used in the initial stage of the business. Furthermore every
necessary stage is coved in this report that must for the business (What is Business
Communication. 2016).
TASK 1
1.1
For the initial stage of the business various decision has to adopted by the selected team.
In this team should have capability of good decision power, experience holder are also in the
team, good information system and interpreting are included in this. Team leader tries to enhance
their team quality so that at the time of decision making process no hurdle has available. In this
various decision has to be taken by the TNC management that is listed as follows:
Programmed decision: In this management of TNC focuses on its product range that has
launched in the market. In this company has to develop their strategies to evaluate the market
that which type of product is prefers by the consumer as well what ability TNC products having
that leads to differentiate from other online business (Jones and Sallis, 2013).
Non-programmed decision: Here TNC management focuses on supplier that should
cover the need of production. In this team has to concerned with all available routes that may be
needed in the future. In this management also focuses on substitute management that will assist
at the time of shortage.
Strategic decision: When a company think about to come in the market at that time they
must adopt strategies that will assists for stand long term in the market. In this best price
decision, products and services that available to the consumer and also management evaluates
our competitors efficiency (Choo, Detlor and Turnbull, 2013).
Tactical and Operational decision: In tactical medium decision-making taken by the
management for the implement all tactic in which all market related decision taken under this.
And operation is about products merchandise in the warehouses.
1.2
In any organisation information and knowledge play a vital role. For implementation for
above decision-making various knowledge and information should be gathered by the team.

Online business is one of the complex decision-making that should want a high level of
accuracy, knowledge and skills that leads to more strategic planning (McDysan and Verizon
Business Global Llc, 2014).
 TNC should gathered information that must be used in the changing market. This
information is assists for enhancing ability to understand and respond for the same. It is
hard to understand and express knowledge and find the knowledge and then choose the
best one from them it is also the hard one. So that management must understood the level
of knowledge that must use as a information in the establishment of business.
 In the initial stage of the business, management must take care about the techniques. In
this management must mange knowledge and information with new era of techniques that
may leads to a better business process (Heath and Bryant, 2013).
 Knowledge and information leads to the use of knowledge in a innovative way. This will
also leads to stand as a competitive position in the market. Furthermore it play a vital role
in all the fields such as sales, marketing, it and so on.
 Knowledge and information is also assists for the attractive working environment and
improving the working process.
1.3
In this sections TNC management has to identify various internal and external sources
that will assist for the development of knowledge and information. This information is gathered
in two types that is out side the organisation and external from the organisation. Here various
information are listed below that will gathered the information (Siegman and Feldstein, 2014).
Internal source of information
Financial Information: In this point TNC management evaluates that in the start-up of
the business how much investment is needed. In this marketing manger concern that which type
of advertisement should be cover in this. TNC team gathered information such as deciding cost
of the products, employee salary and tax, profit, loss etc. All above points related to the
performance of the business (Hala, Franek and Intermec Ip Corp., 2016).

Personal and administration information: In this point company has to find out the
detail about their management. Their quality and weakness that will leads to enhance the
productivity as well safety issues.
Marketing information: In this management of the organisation concern with products
stability in the market place. In addition to that chances of success and failure is also included in
this. Company also able to deal with future problems such as product related complains,
revenues and sale figure (Gomes and et.al., 2013).
Manufacturing information: In this management gathered information about their
manufacturing department such as material cost, supplier details and so on.
External sources of information:
External information is collected by the various private agencies and government
representative who deals with the same. In this census figure, professionals publication and
legislations are included.
1.4
For developing decision-making process effective and also level of gathering information
in the effective manner various changes should be made for the improvement.
Focuses on customer demand: In this point management has to cover its efficiency
towards its client. Such as when a company design their products in customer point of view. So
customer has become satisfy (Siegman and Feldstein, 2014). In addition to that online business is
not a new so it must that customer has knowledge about the online product and range. So it must
be take care that product and services must be in a advance form.
Growing international needs: It is process where TNC has evaluate that what quality
they should needed to grow in the international business. They develop future oriented skill to
develop their effectiveness in the production system (Heath and Bryant, 2013).
Computerized decision support: TNC can use software that may made for decision-making
process. With the help of this software management can evaluates its future growth as well as
revenues. This decision support software must use by the company to enhance their working
quality that related to decision for the business.

Evaluation of competitor strengthen: For enhancing their ability company must
evaluates its competitor strategies that leads towards the growth. In this pricing strategies,s way
of promotion for the products, products design and so on (Nervold and et.al., 2013).
TASK 2
2.1
In every organisation stakeholders are the back born in the form of employees, manager,
customer and investor. All that bodies influence the decision making process in the organisation.
In which two type of stakeholder are there first is internal and the second one is external
stakeholder. TNC should create a working environment among the partner and stakeholder who
develop its strategies in which they promote constructive dialogues. With the help of this
learning and listening power of individual become increase. When customer become more
interact with each other that time it is easy to reduce the ratio of conflicts as well as minimizing
work related issues (Kumar and et.al., 2015).
Employee: If a employee sudden resignation, lack of interest and so many things are their
that impacted on the decision-making because leader has to change in the decision-making. This
changes are some times in the major form and some time in miner.
Manager: A manager should be a strong who can handle any type of circumstances. In
addition to that some times manager evaluates that they are right with their decision because they
are superior in that case capable employee dose not take part in the organisation activities that
may influence the decision-making process.
Customer: This is a one of the big matter that customer choice and market trends that
never be in a constant form. TNC team must evaluate techniques that go with the changing
trends (McDysan and Verizon Business Global Llc, 2014).
Government: Changing policies is one more issues in which government introduce many
policies that impacted on the decision-making process.
2.2
TNC has to adopted a maintain a good relationship in the organisation as well outside in
the organisation. This will assists to get the favourable result and for which following points are
listed as follows:

Identify the stakeholder: For development of business systematic communication with
stakeholder is very important thing. In addition to that TNC team must evaluates their interest
and all available sources that has been covered in this point. This leads to development of
organisation as well achievement its appropriate target (Brandwine and et.al., 2012).
Prioritize: For development of business it must take care by the TNC team that they
prioritize their important stakeholder. In which customer choice, attention to investors are
included. Moreover this leads to personalisation to concern with each and every member and
also for better communication in the workplace.
Understand needs: In this business person must focuses on stakeholders needs. Such as
in the online business they want a online guide who provide authentic information about the
products.
Engaging: It is about engagement with the customer that is based on that how much a
stakeholder attach with the company. It will improve the relation but it must take care of that
team must be maintain its loyalty towards its clients (Hoole and et.al., 2016).
Monitoring: Monitoring is about the feedback that is get behalf of the customer. If
customer gave a positive response than TNC focuses on maintain it in long term and if customer
reply is negative. So the TNC must make a team who deals with the problems of the customer.
Moreover above points are leads to maintain a harmonious relation in the organisation.
2.3
In this TNC has to adopted new innovation that every stakeholder should take part in the
decision-making process. This develop a collective relation between the organisation and the
stakeholder that is a important thing for the entity (Jones and Sallis, 2013). When stakeholder
take part in the decision making they become more capable to understand the actual situation of
working environment. Here two major point is listed follow that must care by the organisation.
Price strategy: In the initial level of business organisation must take care about that price
strategy. In which three things must be included first price design must be acceptable by the all
(Schwalbe, 2015). Company also evaluates its competitors prices that they are not having same
product with less prices. In that chances of stranding in the market is reduce. If company
focusses on reduction in the price that may influence as a cheap product. So that may leads

negative impact in the market. In contrary if entity focuses on same price with addition quality
than its differentiate it to with others and lead to enhance the goodwill the market trends.
Location strategy: It is very important part that location must be in the main market.
Here as per the set online organisation. Call-centres as well as its warehouses must be in the
public area that should change the perception of the person for the same (Holsapple, 2013).
2.4
Now main target of TNC is to maintain the business in the effective way in which
organisation focus on its customer in which management design a strategy for the improvement
in the business. In this customer shopping experience, companies honesty is included. Because
customer set their mind that online business is not safe.
In this improvement is also in employee welfare in which company provided opportunities for
growth as well as give them a fair environment of workplace. TNC must follow all rules and
regulations such as timely pay the taxes, implementation of policies and so on (Cohn and et.al.,
2015).
TASK 3
3.1
After-establishment of TNC online business, company are now thinking to expand their
new venture that is TNC cafe shop. In this coffee shop own has want to retire from his business
for that he suggest to the TNC owner to buy his business and business owner are ready to accept
his proposal (Heath and Bryant, 2013). In the addition for this process company's existing
process is listed as follows:
 In this this point sender is a person who start the communication process. In which he
develop a idea for the new business and this idea become a message that often called
encoding. In this various gesture, posture and language should be used.
 Sender must take care for that message should be in a simple form that will be easy to
understand. Than sender use a medium such as email ore any other conman channel.
 At last when the message reached to TNC stakeholder and other important person than all
of them send their views about the business. May be in the positive or the negative once
(Siegman and Feldstein, 2014).

3.2
It is very true line that first impression is the last impression so that sender has to improve
its communication process in which various way are included in this that is listed as follows:
 When a message is repeated so many times so it is a usual thing that improvement is a
very well thing. It may often called a multiple repetition that leads to accuracy in the
work as well as enhance the working productivity (Choo, Detlor and Turnbull, 2013).
 Listening focus is another option for the improvement in which active listening leads to
the better understanding power. In this sender use charts and gestures that leads to enhace
its perfect body message.
 Receiver must be honest that what they actual understand by the message and have a
capability to not mislead it. In the case of lack of understanding the message than also
cleared it that message is not clear and please kindly send it again.
 For improvement it is very important point that person has to handle the all problem that
is arises in the communication process as well as resolve the conflicts that may arise at
the time of communication process (McDysan and Verizon Business Global Llc, 2014).
 Problem arises because of different culture work within the organisation and all having
different perception. So the management of TNC must focuses on that different people
and different culture must be solve in the effective way. That is also take care by the
business person present communication process not heart their values.
All above points must be implemented by the TNC management for improvement in the
communication process and mange it in very effective way (Gomes and et.al., 2013).

3.3
At the time of developing new business venture, the organisation needs to develop a good
communication channel in the organisation. The organisation needs to have open communication
network where the lower level employee will also have rights to talk with higher authorities. The
higher level manager can take the ideas and suggestions of the bottom level employees in the
decision making process (Brunn and et.al., 2012). It will motivate the employees to perform
better. When their ideas and opinions are considered by the higher management, the employees
will definitely feel valuable for the organisation. It will directly impact their performance. They
may become more efficient and effective while working in the organisation. The company will
also get advantage when their workforce will become more capable. The two way
communication process gives mental satisfaction to the employees of the organisation.
On the other side, when the new venture is making the policies, rules and regulations for
the organisation, they need to choose one way communication. The management of the
organisation needs to make rules and the employees are required to follow those rules and
regulations. In this process, only the higher authorities needs to take decisions without
considering lower level employee's opinions (Hoole and et.al., 2016).
In order to develop new business, TNC needs to work more towards improving its
communication network. As the company has already built its brand image in the market, the
business implications can be improved easily (Cohn and et.al., 2015). The company can use
management information system software so that the past records of the company can be stored.
It will provide assistance in analysing the past performance and records where company has
earned good profit. TNC can also implement inventory management software in the production
process that will give the right information regarding the availability and demand of the products
in the market.
3.4
As a leader of my business, I need to work on improving my skills and knowledge to
ensure the business goes in the right direction. I need to work hard on my communication skills
that is the most essential requirement for every business organisation. It will require direct
interaction with the customers so I need to develop my communication skills to show the right
image of the company to the customers (Hoole and et.al., 2016). My personal assessment has
helped me to identify my communication skills. I have found that I usually gets hesitated while

talking to new people, I can not express myself at that time. I will require a lot more confidence
so that I can communicate properly (Cohn and et.al., 2015). The following is my personal
development plan that will help me in improving the communication skills:
Personal Goal Time Frame Action needed to achieve the goal
I want to improve my
communication skills
6-8 weeks  Subscription of English
newspapers will help me in
reading English properly.
 Coaching and personal
development classes will help me
to communicate properly.
 Learning a new English word
daily will aid me in improving my
vocabulary.
 I will slow down my speaking
speed. That will help others to
understand properly.
 I will record myself and listen.
This will assist me in improving
my pronunciation.
 I will put myself in difficult
situations where I need to speak
only in English.
TASK 4
4.1
The current situation in the company regarding the management and operations is not
working well. The company is not using any password protected system in the business
environment. IT could lead in trouble that the important information may get leaked outside the
organisation. There is no proper records are maintain by the responsible managers. The system of
every employee is easily accessible and the important informations of the organisation can easily

spread outside the organisation (Hala., 2016). The dissemination of information are also not
fully secured. TNC needs to work on these following issues and need to develop right solutions
as soon as possible.
The cited organisation needs to develop password protected system and needs to use
firewall or other similar types of software to maintain the privacy. The company can use cloud
servers for hide the important informations at the server. These cloud server will provide
assistance in accessing the important files any time and from anywhere. In addition to that
company needs to provide personal email Id's and passwords so that personal information can be
send to the individual. It will assist the company to maintain the crucial information safe and
secured. The mentioned organisation can collect right informations from the server and it should
be accessible by the responsible employees only so that the privacy can be maintained and the
important informations can be protected from hackers. As result, company data can be secured
for the long period and can be reused by the company after long years (Brunn and et.al., 2012). It
will assist the company to make improved decision which will result into increase in profit
earning capacity of the firm.
4.2
In order to improve collection, formatting, storage and dissemination of information and
knowledge the company needs to make appropriate changes in the strategies adopted by the firm
in the past. The company is facing securities related issues in the organisation. The company
needs to follow several steps in order to make appropriate changes in these strategies. The first
step that the company needs to take is to get email id's of every individual working in the
organisation. The password also needs to be set accordingly (Hoole and et.al., 2016). This step
will help in limiting the access of right information to only specific persons, one individual can
not have access on another's system. Another step that the company can take is to develop online
portal at the workplace, which will limit the reach of the important information at single place
only. The employees can only share or see those informations at company's portal. They can not
take those informations to their home or anywhere else.
In addition to that company needs to appoint one manager who can look after the
employees and observe their performance at the workplace (Nervold and et.al., 2013). In case of
any mismatch happens at the workplace, that manager needs to report higher authority and
required to share his view point. In similar way, like most companies usually does, TNC can set

CCTV cameras at the workplace. That is the most simple way to observe the activities of
organisation's worker at workplace. The company can also use management information system
so that required piece of information can be delivered to the public.
4.3
It is essential for TNC to develop some strategies to protect the private information of the
firm from unauthorised individuals. To overcome the security issues faced by the company, the
company can develop management information system MIS at workplace. The system will help
in internal communication between different department employees of the organisation. In this
process every employee will be given a personal identity card and password along with. The
employees will be able to access the important files from their system only. Not more than one
employee can access the system of the organisation. The company can develop online web portal
for its employees. The can share and access files only on that portal. TNC can also use cloud
servers on which the important informations can kept safe. The main motive of cloud server will
be to get access of specific informations from remote and backward areas as well. This will offer
greater integration to employees that aids in attaining the business objectives in appropriate
manner (Hoole and et.al., 2016).
In addition to it, email ID of each employee can be configured and communication can be
shared through it. This aids in bridging out the gaps in organisation and also it helps in making
interpersonal communication. These strategies will provide assistance to the organisation in
order to maintain privacy and protect important informations from the hackers.
CONCLUSION
It can be concluded that The New Collection has developed its business operations in
significant manner. The company is new to market and able to develop its products and services
in very short duration. In this research report the researcher has understood the informations and
knowledge in the process of decision making. The researcher has analysed internal and external
sources of informations and understandings. The researcher has talked about the stakeholder
from the decision making processes (Cohn and et.al., 2015). The researcher was also able to
create strategies to increase personal networking to widen involvement in the decision-making
process. The researcher also influenced on developing communication process. There were lot of
issues faced by the organisation related to security and possible solutions have also been given

by the researcher. By working on those strategies, company can ensure that it will get success in
the future as well. In addition to that it will be able to compete with competitors and can take
competitive advantage as well.

REFERENCES
Books and Journal
Brandwine, E. and et.al., 2012. Managing communications for modified computer networks. U.S
publisher.
Brunn, J. F. and et.al., 2012 International Business Machines Corporation, 2014. Managing
communications for a group of users. U.S. Patent Application 14/168,918.
Choo, C. W., Detlor, B. and Turnbull, D., 2013. Web work: Information seeking and knowledge
work on the World Wide Web (Vol. 1). Springer Science & Business Media.
Cohn, D. T. and et.al., 2015. Managing communications for modified computer networks. U.S.
Patent Application 14/599,182.
Gomes, A. P. and et.al., 2013. Declining NAD+ induces a pseudohypoxic state disrupting
nuclear-mitochondrial communication during aging. Cell. 155(7). pp.1624-1638.
Hala, J., Franek, P. and Intermec Ip Corp., 2016. System and method for managing network
communications between server plug-ins and clients. U.S. Patent 9,270,782.
Heath, R. L. and Bryant, J., 2013. Human communication theory and research: Concepts,
contexts, and challenges. Routledge.
Holsapple, C ., 2013. Handbook on knowledge management 1: Knowledge matters (Vol. 1).
Springer Science & Business Media.
Hoole, Q.R. and et.al., 2016. Managing communications between computing nodes. U.S. Patent
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Jones, G. and Sallis, E., 2013. Knowledge management in education: Enhancing learning &
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Kumar, R. S. and et.al., 2015. system for managing communications activated by a trigger event.
U.S publisher.
McDysan, D. E. and Verizon Business Global Llc, 2014. System and method for managing
communications in an access network. U.S publishers.
Nervold, A. and et.al., 2013. Managing Communications, Outreach, and Policy for OpenOrbiter.
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Schwalbe, K., 2015. Information technology project management. Cengage Learning.
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Online
How to Establish a New Company. 2016. [Online]. Available through:
<http://smallbusiness.chron.com/establish-new-company-1837.html>. [Accessed on 15th
november 2016].
What is Business Communication. 2016. [Online]. Available through:
<http://www.managementstudyguide.com/business_communication.htm>. [Accessed on
15th november 2016].

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