Business Strategy Report: Analysis of TNT Courier Company's Strategy

This report provides a detailed analysis of TNT Courier's business strategy, focusing on key aspects such as strategic planning, competitive advantages, and market positioning. The report begins with an overview of the company, its mission, and its goals. It includes an examination of external factors like economic, political, and technological influences using PESTEL analysis. The report also explores the use of SWOT analysis, along with the implementation of competitive strategies. The report evaluates how the company is positioned in the market and provides insights into the challenges and opportunities that it faces. This report is designed to provide a comprehensive overview of the company’s strategies, covering its strengths, weaknesses, opportunities, and threats to enable a better understanding of how the company operates and what it must do to succeed.

Business Strategy
TASK 1

INTRODUCTION
Today in the competitive market environment, every
organisation must adapt a strategy so that it can gain its
objectives and goals of profit maximisation and
revenue generating. To gain competitive advantage,the
company should make strategic planning. TNT express
is a courier company which is a leading courier
organisation in United Kingdom. The company uses
the strap line sure we can as business strategy.

1.1 Business missions, visions, objectives, goals and core
competencies
As TNT express company is a leading courier business
organisation , it needs to make a smart business
strategy which should be according to the mission and
visions of the company. Major objectives, goals and
core competencies are also important aspects which are
analysed when the strategy is made to gain competitive
advantages.

Continuie..
Goals-Goals are the desires of the TNT courier
company which it wants to achieve within a time
period. For success of the company, individual goals
of the employees and organisational goals mist be
together to make an strategy to achieve them. For
example goals of TNT are To maintain the leading
position ion the courier service industry,to
maximise its profit in the long term.

1.2 Analyse the factors that have to be considered when
formulating strategic plans
TNT is the leading marketing company in the
provision of business to business model. It is a courier
company provide facility to deliver document,
parcel,and freight between business using road and air
transport. Some factors that have to be consider in
formulating strategic plan as follow:
Engagement of the human resource or the employees
of the organization :

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Innovation : In the recent time changes are tremendous so it is very
important to make changes in existing plan and try to innovate or
develop an effective and efficient strategic plan as per the need and
expectation of the customers as well as the business world.
According to the recent trend and high competition organisations
adopting new and innovative ideas and techniques to maintain or
improve their market positions.

1.3 Effectiveness of techniques used when developing strategic
business plans
There are different techniques which are used by TNT
courier company which is leading business
organisation in courier service industry. Some of the
important techniques are SWOT analysis,PESTEL
analysis,Porters five force model and Value chain
model which are used to develop a strategic business
plan as following .

Continue..
PESTEL analysis-This analysis is considered while
developing business strategic plan. It includes the
external environment in which different factors are
identified like political factors,economical, social,
technological, environmental as well as legal
factors. As these factors affect the business of TNT
company so they must be analysed in details by
management.

REFERENCES
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Baye, M.R. and Beil, R.O., 2006. Managerial economics and
business strategy (Vol. 5). New York, NY: McGraw-Hill.
Bennis, W. and Nanus, B., 2005. The strategies for taking
charge. Leaders, New York: Harper. Row.
Champy, J. and Cohen, L., 2005. Reengineering management.
Dunod.