This research proposal investigates the factors contributing to tobacco abuse among Australian youth and the associated health consequences. The study aims to explore the effectiveness of social media interventions, such as Facebook advertising and mobile applications, in reducing tobacco use. It poses a research question on the robustness of social media interventions and their impact. The proposal includes a literature review highlighting the prevalence of tobacco use, its health impacts, and the potential of social media for health promotion, referencing studies on mass media campaigns and social media's reach. The research design employs a quantitative approach with a grounded action approach aligned with the grounded theory, utilizing systematic literature reviews and data collection from sources like Google Scholar. The proposal discusses sampling methodologies and data collection methods, emphasizing the use of secondary data from well-cited, unbiased research articles to ensure reliability and validity. The expected outcome is to assess the efficacy of social media interventions in combating tobacco abuse, contributing to public health efforts aimed at reducing smoking rates among young adults. The proposal concludes with references to relevant literature.
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