This report delves into the principles of marketing management, utilizing Tobago Cocoa Estate as a case study. It begins with an introduction to marketing management and its core principles, emphasizing planning, organization, and control. The report then undertakes an external environmental analysis, covering PEST (Political, Economic, Social, and Technological) factors for both the chocolate confectionery and chocolate drink sub-markets. It further examines the competitive landscape through Porter's Five Forces model, assessing the intensity of competition, the threat of new entrants, bargaining power of suppliers and customers, and the threat of substitute products. Competitive analysis and benchmarking are also included. The report concludes with recommendations based on the analysis. The report aims to provide a comprehensive understanding of marketing strategies within a competitive environment.
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