Project Management Report: Toboggan Brewing Company Analysis

This project management report examines the challenges faced by Toboggan Brewing Company, a craft brewery experiencing rapid growth. The report begins with a project plan outlining objectives, responsibilities, and a timeline. It then presents a case study analysis, identifying key problems related to production capacity, market competition, and financial constraints. The core of the report involves a comprehensive analysis using SWOT, CREST, Porter's Five Forces, and stakeholder analysis to understand the internal and external factors affecting the company. Based on this analysis, the report proposes three alternative solutions and recommends the best course of action, including an action plan for implementation. Finally, the report concludes with a reflection on the project and its findings, providing a strategic roadmap for Toboggan Brewing Company to achieve sustainable success in a competitive market. The report aims to provide the company with a detailed understanding of its issues and to provide the company with viable business solutions.

Running head: PROJECT MANAGEMENT
Toboggan Brewing Company- PROJECT
MANAGEMENT
Name of the Student
Name of the University
Author Note

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Executive summary
The aim of the report is to provide a consultancy report for the organization that he has been
selected. The case study that has been selected for the assessment is Toboggan brewing
company. The report will focus on identifying the major problem that is faced by the
organization. Secondly, the report will focus on completing an internal and external analysis that
will help me in understanding the important information that is needed for resolving the issues
within the organization. The third part of the report will create a feasible alternative solution for
providing better support towards the organization. Lastly the report will recommend one solution
to words the organization for enhancing the overall performance.

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Table of Contents
Introduction..................................................................................................................................5
Part 1: Project plan...........................................................................................................................5
Objective for the project (client)..................................................................................................5
Objective of the project (consulting group).................................................................................6
Project plan..................................................................................................................................6
Responsibility of each task..........................................................................................................7
Timetable for the project.............................................................................................................8
Contingency plan.............................................................................................................................9
Part 2: case study report...................................................................................................................9
About the case study....................................................................................................................9
Problems needs to be solved......................................................................................................10
Part 3: Analysis..............................................................................................................................11
SWOT analysis..........................................................................................................................11
CREST analysis.........................................................................................................................13
Porter’s 5 force analysis.............................................................................................................14
Stakeholder analysis..................................................................................................................16
Part 4: 3 possible alternatives........................................................................................................16
Part 5: Selecting the best solution..................................................................................................17
Action plan.................................................................................................................................18

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Part 6: Reflection...........................................................................................................................19
Conclusion.....................................................................................................................................21
References......................................................................................................................................23

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Introduction
Toboggan brewing company was started their business in 2015 to rave reviews. Smith
was the owner of the business and he hired the award winning brew master Tom Smith. Within
less time period Toboggan became one of the popular beer brands. The organization started
expanding their business for gaining better market value. However the organization faced several
challenges while expanding their organization on worldwide basis. The main issue was with the
quality of beer. The consumer preferences for beer changes quickly and if the lunatic fridge fails
to meet the demands of the customers then it will become difficult to manage the market value.
Hence in order to have good control over the market, smith decided to choose an alternative way.
The main focus is on preparing a proper consultant report that will be capable of providing better
support towards the Toboggan believing company.
Part 1: Project plan
Objective for the project (client)
The main objective of the project is to analyze the issues that are faced by Toboggan
brewing company at present. It has been observed that due to increase in need for globalization
the production rate of Toboggan has also increased. This will further lead to increase in the
overall expenses. In addition to this it has been observed that gaining a better control over a new
market is very difficult. Thus there is a need to understand the impacts that will be created if the
globalization does not support the business. This has the potential to lower the annual production
rate. The main focus is to ensure that the issues are resolved so that the business can gain better
market value.

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Objective of the project (consulting group)
The consulting group has been hired for the purpose of providing proper support towards
the business activities that are carried by Toboggan brewing company. It becomes very much
important to ensure that the client needs are fulfilled successfully. The main components that are
needed to be considered while developing the project is that ensuring that proper services are
offered towards the customers, the overall expense rate is lower than the overall profit margin
and the lunatic fridge is capable of meeting the customer demands.
Project plan
The report aims at creating a proper proposal that will highlight the essential tasks that
are needed for resolving the issues faced by the brewing company. The report is intended
towards the owner of the brewing company and the key executives that are associated with the
organization. In order to complete the report successfully it is important to analyze each
component if actively. The report will focus on analyzing the issues are that are faced by the
organization. Once the issues are identified properly it becomes easy to evaluate proper solution
towards organization. The report will be developed by the consulting group (Zulch, 2016). This
will include the time that is needed for resolving the issues, the essential resources needed, the
crucial team members and statistical data. In order to evaluate the data associated with the
company, quantitative research will be carried out that will be capable of providing better data
sets. The data sets and all the components related to the project report will be developed by the
consulting group. The part of the report will be designed and evaluated by the consulting group
so that the chances of errors within the report can be minimized.

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Responsibility of each task
Task name Members responsible Back up for each
task
Supervisor
Preparing the project
plan
Project manager Project manager Consulting executive
Developing the
business case
Project manager Project team Consulting executive
Performing feasibility
study
Project team ,
feasibility member
Project team Consulting executive
Appointing project
team members
Project manager and
consulting group
Project team Consulting executive
Developing the
project budget
Budget analyst,
project manager
Project team Consulting executive
Handling the risks Risks analyst Project manager Consulting executive
Managing the outputs Project manager Project team Consulting executive
Developing
communication plan
Communication plan Project team Consulting executive
Executing the phases Project team
members
Project manager Consulting executive
Monitoring the
project phases
Project managers Supervisor Consulting executive
Preventing scope
creep
Project managers Project team Consulting executive

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Project closure Project managers supervisors Consulting executive
Timetable for the project
Task name 1st week 2nd week 3rd
wee
k
4th week 5th
week
6th
week
7th week 8th week
Preparing the
project plan
Developing
the business
case
Performing
feasibility
study
Appointing
project team
members
Developing
the project
budget
Handling the
risks

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Managing
the outputs
Developing
communicati
on plan
Executing
the phases
Monitoring
the project
phases
Preventing
scope creep
Project
closure
Contingency plan
Event Likelihood of
event occurring
Impact on
business
Priority Solution to deal
with event
Project time
exceeding

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Part 2: case study report
About the case study
Smith is the owner of the toboggan brewing company. Since the last one year Smith has
introduced several components into the market of liquor control board of Ontario that typically
includes craft beer, and lunatic fridge. With the release of lunatic fridge it has been observed that
the organization has obtained an outstanding success with the Products stocking out week to
week. However it was observed that Toboggan had reached the maximum brewing capacity.
Thus in order to continue the business Smith decided to build a new brewing facility that will be
offered towards their customers. Building a new brewing solution is considered to be most
efficient solution but the organization does not have sufficient funds to start producing a new
product. Thus for the purpose of designing a new beer, Smith decided to contract the business of
producing the beer to another breweries. However the overall cost and production rate has
already increased widely does in order to gain profit it is important to have a higher investments.
In the way of developing new craft beer it was observed that there are certain barriers that can
lead to complete failure of the new brands (Walczak & Kuchta, 2013). This includes a huge need
of capital investment for brewing equipment and facilities, the regulatory standards for alcohol
are very difficult and restrictive and there is a need to take permission from higher authorities.
Thus in order to develop a new business set up Smith and the business has faced several
challenges.
Problems needs to be solved
The problems that are faced by the management are with the high cost of launching a new
product in the market. Craft brewers often complained that low sales in the beer store made it

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difficult to justify the cost of delivery. It has been observed that lunatic fridge were not capable
of providing proper quality of product towards their customers. There was a need to sell high
amount of product for gaining profit in the market. Moreover the organization failed to create
proper brand recognition in certain places; this led to low profit margins.
In order to reduce the problem faced by the management of the brewing company it is
important to ensure that products are launched on the basis of their market value. Before
launching a product into a market it is important for the organization to gain proper knowledge
about the market and the competitors (Špundak, 2014). There is a need to ensure that the new
product is capable of resolving the issues that were raised by the earlier products. The main issue
that was faced by the organization was to meet the expectations of the customers. It was
observed that the lunatic fridge was not able to meet the demands of the customers. This led to
hampering the overall profit margin.
It is expected that with the help of proper decision it will become easy to improve the
overall performance of the organization. This will ensure that the organization has gained a
better profit margin in the market and the brand value has also increased. The main focus is to
offer a better service towards the customers. With the help of proper efficient solution it will
become easy to resolve the issues that are faced by the brewing company.
Part 3: Analysis
The company faced a huge lag with the increase in domestic and global competitors due
to change in consumer choices. It has been observed that consumer choices, fluctuation within
the business partners and increase in customer’s interest have hampered the business widely.
Apart from this business has suffered widely due to substantial decline in the earnings (Safari,

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Farhang & Rajabzadehyazdi, 2016). Thus in order to protect the organization the organization
decided to propose four strategies that will be capable of enhancing the business performance.
SWOT analysis
Swot analysis is used for the purpose of assessing the organization current position. Swot
analyses stands for strength, weaknesses, opportunity is and threats. Strength and weaknesses are
referred to the internal factor that impacts an organization. On the other hand opportunities and
threats are related to the external factors that influences the Company. With the help of a swot
analyses it becomes easy to organize the top trends, weaknesses, opportunities and threats that
are associated with the organization. The main aim of performing swot analyses in this
assessment is to identify the issues and the way issues can be resolved within the brewing
company. Swot analysis helps in providing better support towards the factors that are associated
with the organization. For the purpose of determining the internal and external factors impacting
the Swot analysis is carried out (Røsegg & Falk, 2018). The major benefits that are offered with
the use of swot analyses are that it offers source information to organize the strategic planning.
This helps in building a better strength for the organization. In addition to these the responses
towards the organization also maximizes. With the help of what analysis it becomes easy to
overcome the organization threats.
Strength
It has been observed that business has a huge geographical reach. This increases the
client base and also ensures that a strong brand value has been obtained. The organization aims
at focusing on continuous product development so that it becomes easy to gain a better market
position. This also ensures that top services are provided towards the client.