This report outlines a social media marketing campaign for Toby Cravery Restaurant, designed to enhance brand awareness and attract a younger audience. The campaign focuses on utilizing platforms like Instagram, YouTube, and Facebook to reach the target demographic of youngsters, students, and professionals aged 16-30. Objectives include acquiring more customers and increasing market visibility with a budget of £40,000 allocated for advertising. The report compares online methods to traditional marketing, emphasizing the advantages of social media for broader customer engagement. Key performance indicators (KPIs) such as reach and likes are identified to measure the campaign's success. The financial aspects of the campaign, including cash inflows and expected expenses like salaries, marketing, and advertising, are also detailed. The conclusion highlights social media's effectiveness in communicating with customers and increasing marketing exposure, with references to relevant research on social media marketing and advertising effectiveness.
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