This presentation details a social media advertising campaign designed to reintroduce the British carvery chain, Toby Cravery, to a younger audience (18-28). It outlines the steps involved in preparing an advertising campaign, including identifying the target group, formulating objectives, and designing the message. The presentation emphasizes the use of Instagram and Twitter to reach the target demographic and discusses the importance of budget allocation (50,000 pounds). It also evaluates the advantages of online marketing methods over traditional methods, highlighting price, reachability, and measurability. Key performance indicators (KPIs) such as followers and likes are identified for tracking campaign performance. The presentation concludes that a successful campaign requires a focus on online platforms and continuous measurement to allow for effective changes.
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