This report provides a comprehensive analysis of the impacts of global events on the macro environment, using the Tokyo Summer Olympics 2021 as a case study. It explores the positive and negative effects of the games on economic growth, tourism, and environmental factors. The report evaluates macro environmental factors such as economic, political, environmental, and cultural aspects, and offers recommendations for improvements and solutions for future events. A SWOT analysis identifies the strengths, weaknesses, opportunities, and threats associated with the Tokyo Olympics 2021. Furthermore, the report evaluates the criteria essential for successful event planning, emphasizing strategies and management tactics to ensure high viability and global recognition. The conclusion summarizes the significant impacts of the Tokyo Olympics 2021 on the macro environment, highlighting both economic benefits and environmental concerns.
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