Business Communication Analysis Report for Tommasi Motorcycle

This report analyzes the communication challenges faced by Tommasi Motorcycle as it attempts to enter the Japanese market. The primary issue identified is a significant communication gap stemming from cultural differences, language barriers, and differing business philosophies. The report examines the interactions between Tommasi's Italian leadership and its Japanese dealers, highlighting the impact of these differences on building trust and establishing effective business relationships. The report identifies short-term and long-term goals, proposing solutions such as regular market visits and open communication. Ultimately, the recommended solution focuses on mitigating the communication gap through various strategies including hiring Japanese employees and adapting business strategies to align with Japanese cultural norms. The report emphasizes the importance of understanding Japanese business practices to ensure successful market entry and sustainable growth.

Running head: ADVANCE BUSINESS COMMUNICATION
ADVANCE BUSINESS COMMUNICATION
Name of the University
Name of the Student
Author Note

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ADVANCE BUSINESS COMMUNICATION
Table of Contents
Problem statement:..........................................................................................................................2
Purposes and the objectives:............................................................................................................2
Alternative solution:........................................................................................................................3
Recommended solution:..................................................................................................................3
Action step:......................................................................................................................................4

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ADVANCE BUSINESS COMMUNICATION
Problem statement:
From the analysis problem statement of the Tommasi motorcycle is the communication
gap. Tommasi motorcycle is the Italian company who wants to invade the Japanese market, and
for this, they hire Horizon LLP to conduct numbers of interviews and meeting with all the dealer
of the Tommasi motorcycle. Language gap is the major issue that the company is facing and
their Italian JNO president Fabio Bonardi and his marketing and sales director Nobu Kotah also
is in lack of proper communication. Bonardi is still not able to build a healthy relationship with
the firm, and he is adamant about learning the Japanese language. On the other hand, Nobu kotah
is aware of the downfall of the Tommasi motorcycle in Japan, but still, he is in believing that he
can handle this situation. Over confidence about the competency and post is another issue of
Tommasi motorcycle. Italian culture depends largely on the task and Japanese believes in the
relationship to facilitate the proper business. Another problem is Tommasi motorcycle has the
global business experience, and they want to use this experience in the Japanese market, which
reflects the contradictory reaction on the Tommasi motorcycle. Brett clerk and Alex Dixon, who
are the two consultants of the Horizon, also faced the problems because their clear feedback
made the Katoh unhappy.
Purposes and the objectives:

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Short-term goal: Reducing the communication gap is one of the urgent short-term goals of the
Tommasi motorcycle. This miscommunication communication and the gap in the culture must
have to handle properly to facilitate the business in the Japanese market. Improvement of the
cooperation and collaboration between Bonardi and Katoh is another action needs to be taken.
Long-term: Distance between the higher authority and dealers need to be resolved to support the
Japanese culture and also the procedure of replacing the expert after three years need to be
evaluated because this procedure is against the Japanese culture. Including local people in the
business will also help the Tommasi motorcycle to adopt the Japanese market culture.
Alternative solution:
Solution 1: Performing regular interaction and the market visit will help the Tommasi
motorcycle to understand the business procedure of Japanese market.
Pros: It will help the company to build the trust and brand image in the market.
Cons: Not only market visit is enough to understand the culture, and it can effect
diversely if Japanese do not accept this supervising nature in the market.
Solution 2: Free and clear meeting with the dealers can resolve the problems, and the proper
outcome can be obtained.

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Pros: This will state a clear statement about the gap and company can recover it if they
are able to find the shortage.
Cons: Clear meeting can upset the dealer as the Tommasi motorcycle authority did not
want to compromise the Japanese culture.
Recommended solution:
Solution 1 is the recommended one because miscommunication between the company
and dealer makes the hole in the business of Tommasi motorcycle. However, it will not help the
company to collect the proper business on a long-term basis but certainly reducing the gap will
help to reduce the recent problems.
Action step:
 Hiring Japanese employees to mitigate the communication gap.
 Strong communication between authority need to be done as soon as possible
 Priority to the dealers must be given to obtain the proper market and customers.
 Understanding Japanese culture and structure the business strategy according to it is
necessary.