Diploma in Business Admin: Tools for Supporting Customers Online

This report explores the use of information systems and various tools in business organizations to support their customers and partners online. The main body focuses on the implementation of live chat as a primary tool, highlighting its advantages such as real-time customer interaction, improved conversion rates, and cost-effectiveness. The report discusses how live chat enhances customer confidence, maximizes average order value, and provides businesses with a competitive edge by addressing customer queries rapidly. It also acknowledges potential drawbacks, such as the importance of communication skills and patience of personnel. The conclusion emphasizes the dynamic nature of modern business, the changing needs of customers, and the benefits of using live chat to provide effective customer service and improve customer satisfaction. References include academic journals and books related to business administration and technology.

DIPLOMA IN
BUSINESS ADMIN

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Types of new tools used in business organisation in order to support their customers or
partners online. ...........................................................................................................................3
CONCLUSION................................................................................................................................4
REFERENCE...................................................................................................................................5

INTRODUCTION
Information system is the set of components for the purpose of collecting, storing and
processing the data which is engaged in rendering information, knowledge and other digital
products (Uhlig and. et. al., 2015). In present business scenario, maximum number of
organisations depends upon an information system in order to accomplish and manage the
operations which is involved in interacting with the customers. This report will explain the
different types of tools and techniques which are currently used by the organisations in their
businesses which helps in supporting customer online. And it will also explain the manner in
which the companies are able to sustain in current competitive business environment.
MAIN BODY
Types of new tools used in business organisation in order to support their customers or partners
online.
Every business organisation has to deal with different business situations. The most
emerging trends in present business world is related to the merging technologies. The business
organisations are using the various tools and technologies which will work as support assistant
for the customers and live partners (Uhl and Gollenia, 2016). There are various technical
equipments which are being used by the organisations in order to make their operations more
productive and efficient. For this purpose, the company is using the live chat. Majority of the e
commerce websites have been dealing with the support of the live chat which helps the desk
software in order to ensure the real time answers to the customers instead of quitting them. When
the organisation is able to chat with their respective customers than this develops their
confidence at the time of shopping and at the same time it also helps in improvising the rate of
conversion.
The lives chats are very advantageous for the businesses because it gives the benefit of
offering its convenience for customers (Mohapatra, 2015). It is also the most cost effective tool
for the businesses as it enables the agents to handle and manage the multiple group chats
simultaneously. It also helps in maximising the average value per order as customer gets the
replies of their queries and questions which helps in saving the product return expenses as the
live chat will help the user in picking up the right products and services which suits the
customers at their best level.

The business environment is highly dynamic and the competition is increasing in the
market at a tremendous rate. The growing expectations and demands of the customers and clients
have emphasised the needs for adopting various technologies and other information system tools
that can lead the business to the greater heights and profitability. For every business organisation,
it is very important to adopt such technologies as this helps in solving the queries of the
customers more rapidly and effectively compared to the rivalries. Thus, business can establish
themselves in a more competitive manner at the market place compared to other people. It also
plays a very crucial role in satisfying their customers and they are treated as an asset for the
company. It helps in improving customer services as the customer do no have to wait for replies
and they can get instant answer of their questions direct and face to face which will not only
improve the website experience of the customers but also helps the company in gaining the
competitive advantages (Marume, Jubenkanda and Namusi, 2016). The company will be able to
produce new products according to the needs and requirements of the customers and thus, the
sales and revenue for the company will be increased. It will also have benefit for the society as
they will not have to face the problem of insufficient financial funds because this will enable the
company to stay up for the customers and societies at minimum cost.
The drawback of the live chat for the businesses is the ability of the individual and their
communication skills such that they can deal with customers queries by providing them with
satisfying solutions. If the personnel does not have the competent skills and abilities which can
provide the reliable and satisfying solution then the customer will be left with dissatisfaction and
negative feelings. Apart from this, the live chat person must have the patience and critical
thinking , if they will not be polite with the customer then this will create negative image for the
company and poor word of mouth will be done by the customers which will have a significant
impact on the profitability and sales of the company.
CONCLUSION
From the above file it has been concluded that the present business world is highly
dynamic and customer needs and services are changing very rapidly. They require new means of
services which will provide them with immense satisfaction. The usage of live chat will enable
the company in providing effective customer services and it will also have benefit for the
company itself that it will have positive impact on customers and provide them with satisfaction.

REFERENCE
Books and Journals
Marume, S.B.M., Jubenkanda, R.R. and Namusi, C.W., 2016. Similarities and differences
between public administration and business administration.
Mohapatra, S., 2015. Business school education and technology–a case study. Education and
Information Technologies.20(2). pp.335-346.
Uhl, A. and Gollenia, L.A., 2016. Digital enterprise transformation: A business-driven approach
to leveraging innovative IT. Routledge.
Uhlig and. et. al., 2015. The value of business education: A case study of business administration
graduates of a large university. Journal of Business and Behavioral Sciences.27(1).
p.95.