Detailed Business Plan: Top In Town Restaurant, Brisbane, Australia

This document provides a business plan for "Top In Town," a restaurant aiming to offer quality food and beverage at affordable prices in Brisbane, Australia. The plan outlines the business details, including its structure as a private company, its purpose of providing high-quality customized food and beverage, and its use of advanced technologies for customer satisfaction. It includes a skeleton plan detailing the steps undertaken, such as arranging capital, setting value chain activities, hiring experts, and implementing marketing and sales strategies, along with a breakdown of startup costs. The financial analysis shows increasing return on investment and a low payback period. Recommendations include customizing products, implementing a loyalty card program, leveraging Australia's economic growth, and establishing online work channels. The plan concludes by emphasizing the importance of risk assessment, market research, and data collection to strengthen the business.

Business plan for Top In Town

INTRODUCTION
The Top In Town will be opened with a view to offer
quality food and beverage to clients at affordable
price.
The Food and beverage industry has been gaining
momentum throughout the time and accounted for
AUD $ 127.4 billion which is consistently increasing
by 3.5% growth rate.

BUSINESS DETAILS
The Business
Business name: Top In Town.
Business Structure- Private Company
ABN: AU 363737
ACN: AU 363737
Business location: Brisbane, Australia
Date established: 1 JULY 2018
Business owner(s): MR YSE, Ms, THG, MRs, JGH and
other stakeholders.

PURPOSE OF BUSINESS
 Providing the high quality food and beverage to its clients to grasp more
market share.
 Use of advance technologies and means to strengthen the client’s
satisfaction.
 customize it’s all dishes customized as per the client’s need and
demand.

SKELETON PLAN OF YOUR PROJECT
Details steps Undertaken work Time required for
completion of the
activities
Predecessor
1 Arrangement of the
capital and funds
2
2 Set value chain
activities and logistics
3
3 Hiring expert
employees
10 1
4 Investment
appraisal
12 2
5 Implementation of
the marketing and
sales plan
20 4
6 Analysing the
strategies
15 3
7 End sales activities 10 5

TOP LEVEL COSTS (START UP COSTING).
Top In Town
Start up costing
Amount ($)
1 x Manager; 2 x Sales negotiators; 1 x secretary (210,000)
Rent/Rates/Insurance of Commercial Business premises (160,000)
Leasee cost of restaurant (359,500)
Lease of kitchen equipments (300,000)
Selling and Corporate Marketing Costs (250,000)
Depreciation of Plant and equipment (15,000)
Head Office Costs (20,000)
working capital 350000
Total (964,500)
9,85,376
8,61,336
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Capital Employed
Current liabilities Capital Employed

FINANCIAL ANALYSIS OF TOP IN TOWN
 The return on investment has been increasing throughout the
time.
 The pay back period is also very low which may be positive
point for the future growth of the organization.
2019 2020 2021 2022 2023 2024 2025 2026
0%
10%
20%
30%
40%
50%
60%
70%
80%
Return on investment of Top In Town
Return on investment of Top In
Town

RECOMMENDATIONS.
The customization of its offered food and beverage products .
The loyalty card approach will assist organization to connect with the clients.
Company should take the advantage of increasing economic growth rate of the
Australia to strengthen its business functioning.
Set up online work channel by installing cyber computing system in its logistic and
supply chain management.

CONCLUSION
• Risk, opportunity and market research related to the
project will assist organization to set up restaurant
business .
• Collect the required data by using the secondary
sources to customize its food and beverage offering in
market.
• Clients, values, belief and choices of the clients could
easily frame the strategic planning and program to
strengthen its business

REFERENCES
Fernandes, C., Ferreira, M. and Moura, F., 2016. PPPs—True Financial
Costs and Hidden Returns. Transport Reviews, 36(2), pp.207-227.
Finch, B. 2016. How to write a business plan. Kogan Page Publishers.
Goi, C.L., 2015. Marketing Mix: A review of'P'. The Journal of Internet
Banking and Commerce, 2005.
Johnston, R.E. and Bate, J.D., 2013. The power of strategy innovation:
a new way of linking creativity and strategic planning to discover
great business opportunities. AMACOM Div American Mgmt Assn.