Implementing Entrepreneurial Spirit Ideas at Top Pet Products (TPP)

This report examines strategies for fostering entrepreneurial spirit within Top Pet Products (TPP) to drive innovation and organizational effectiveness. It proposes five key ideas, including promoting multidisciplinary teams, motivating employees, and instilling passion, to cultivate a culture that encourages creative thinking and initiative. The report draws on the Componential Model of Organisational Creativity and emphasizes the importance of technical expertise, market awareness, and a supportive work environment. Additionally, it suggests an innovative pet toy idea – a battery-operated cheese-shaped toy with a mouse – to diversify TPP's product offerings. The paper highlights the significance of knowledge development, employee motivation, and the CEO's role in inspiring the workforce to ensure TPP's success and competitiveness, especially in light of declining sales. References to relevant academic literature support the recommendations.

STUDENT NAME
INSTITUTIONAL AFFILIATION(S)
DAVIS

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Introduction
An entrepreneur is a person who participates and identifies innovation, opportunities
and initiatives required to be implemented in a business along with behaving proactively to
engage employees for bringing organisational effectiveness. For the same, increasing
entrepreneurial spirit becomes very essential as it boosts organisational culture and drives
entrepreneurs to recognise new and innovative ideas that could transform risks into profits.
With this regard, this paper will focus upon five ideas that can be implemented at Top Pet
Products (TPP) which will increase entrepreneurial spirits among its workforce for creating
an organisational culture that can encourage innovative ideas and initiatives from the
employee’s perspective. Furthermore, this paper will also bring forward an alternative idea
for Top Ten Products after making a close comparison of present market demand in Pet Toys
sector.
Discussion
According to the present condition of TPP, the company requires to implement changes
through innovation and being a CEO of the company, creativity and innovation in its core
operational activity can be recommended since it seems to have stuck since past 20 years. For
the same, managing and developing innovative attributes of new employees as well as the
ones who have been working for the company for more than 10 years is very necessary.
According to Amabile (2012), Componential Model of Organisational creativity can arise
creativity among organisation’s employees after aligning four basic human elements. Three
of them relates to individual knowledge, creative thinking and motivation under which
employees understands that individual efforts can bring forward creative effort and motivates
to solve the issues combinedly. The fourth element relates to external environment where the

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individuals work. This model can even identify numerous ways through which creativity can
be stimulated in the company for making employees undertake work related initiatives.
According to Doran and Ryan (2017), for enabling creativity in organisations, two
types of knowledge is essential in which employees need building their technical expertise
according to present business requirement. Developing such knowledge will act as a solid
foundation through which creativity and innovation can emerge. Secondly, employees must
be aware of market opportunities along with combining previous disparate elements, but in
fresh manner. However, few authors argue that balance between both types of knowledge is
very essential for which Basadur & Gelade (2006) suggests ways through which this balance
can be achieved i.e. through building multidisciplinary teams and work environment. This
second idea can also include exchange of information through different parties and
professionals like designers, researchers and programmers who specialises in making pet toy
related products.
Thirdly, work environment proves significant aspect whenever innovation and
generation of new idea is discussed. In literature, it has been suggested that organisation’s
considering multiple interpositions takes into account every individuals and groups of the
firm along with strategic environment during the time whenever new interventions are been
selected. According to Amabile (2012), effective flow of information in an organisation is
very important. To bring success in TPP and reap utmost profits, supporting creativity and
employee’s idea can prove very beneficial. Supporting work environment in the company
among workers and owners by exchanging feedback and elaboration of unusual ideas will
also help in creating a positive work environment that can provide TPP with effective
organisational culture.

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The fourth and most significant element that can foster entrepreneurial spirit among
employees for generating innovative and creative idea that can be adopted by firm’s CEO is
encouraging workforce by motivating them and cooperating with them while the workforce
decides on completing the task through self-organised teams. This will not only encourage
them to learn through combined efforts while developing a new idea, but also perceive
mistakes as a stepping stone towards success. By motivating employees to utilise their
knowledge to avoid past mistakes while making future planning will also heighten
entrepreneurial spirits within individuals and create a positive work culture (Owoyemi &
Ekwoaba , 2014). By utilising this idea, TPP’s employees will not only get motivated to work
in an innovative manner, but also develop a similar nature which the initial founders of the
organisation have made 30 years back i.e. making various experiments out of which a
successful product was developed.
In an organisation, passion instils the best that maintains entrepreneurial spirit among
CEO’s that can inspire other employees to show their talent effectively. Fifth idea is instilling
passion in the form of enthusiasm that can be depicted by the CEO with regards to the
company that can trigger emotions among employees to develop and create innovative
thinking and initiatives for firm’s success. However, developing essential skills is also
necessary so that the CEO can convince the employees about how advantageous innovation
and initiatives from their side can bring to the organisations (Aned & Alya, 2013). Along
with enhancing entrepreneurial spirit, this idea will give more hope to TPP’s employees as
well as its owners and reason to continue developing the organisation rather than selling it to
its competitors.
According to me, TPP can approach an innovative product that is dissimilar to its
previous product as in many websites dealing with novelty pet toys, similar products along
with few electronic ones in which rays of light can be flashed that can direct pets towards

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different directions is seen (Amazon, 2018). However, my idea is to develop a battery-
operated pet toy that looks more like a cheese resembled with fake holes. There will be two
holes from which a mouse will poke out from the holes whenever the toy will be switched on.
This product can prove innovative for the company as such kind of product is not yet been
seen in pet stores and also cats and dogs are very obsessed with hiding mouse that can make
this toy more indulging for them.
Conclusion
The above paper summarised five ideas which can be implemented at Top Pet
Products that can increase entrepreneurial spirit among employees along with creating an
organisational culture that will encourage innovative idea as well as initiative from every
employee of the company. The idea of enabling multidisciplinary work teams along with
motivating workforce will not only help in removing fear among employees but also help
them to develop new and creative idea that will impact positively on organisational
innovation as well as development of new products. Since more than 100 workers work in the
company, fostering innovation and creativity among them will also help in increasing sales
that has been declining since past few years. To save the company and get it back on track,
developing knowledge along with showing passion towards work and internal cooperation
can prove a great asset for the firm and in fostering entrepreneurial spirit among every
employee.

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References
Amabile, T. M. (2012). Componential Theory of Creativity . Retrieved from
https://www.hbs.edu/faculty/Publication%20Files/12-096.pdf
Amazon. (2018). Amazon: Best Sellers in Cat Toys. Retrieved from
https://www.amazon.com/Best-Sellers-Pet-Supplies-Cat-Toys/zgbs/pet-supplies/
2975303011
Aned, A. O., & Alya, A. O. (2013). Invigorating Entrepreneurial Spirit Among Workforce.
International Journal of Management and Sustainability, 02(05), 107-112.
Basadur, M., & Gelade, G. A. (2006). The Role of Knowledge Management in the Innovation
Process. Journal compilation, 15(01), 45-62.
Doran, J., & Ryan, G. (2017). The role of stimulating employees’ creativity and idea
generation in encouraging innovation behaviour in Irish firms. The Irish Journal of
Management, 36(01), 32-48.
Owoyemi , O. O., & Ekwoaba , J. O. (2014). Organisational Culture: A Tool for Management
to Control, Motivate and Enhance Employees’ Performance. American Journal of
Business and Management, 03(03), 168-177.