International Market Entry Analysis Report: Topgolf and BERI Analysis

This report provides an in-depth analysis of Topgolf's potential for international market entry, focusing on the application of the Business Environment Risk Index (BERI) to assess the suitability of various countries. The analysis evaluates key criteria such as political stability, economic growth, labor costs, inflation, attitude toward foreign investors, currency convertibility, infrastructure, and tax/regulatory costs for several countries, including Costa Rica, South Africa, Cuba, Brazil, and Argentina. The report provides detailed ratings and justifications for each country across these criteria, enabling a comparative assessment of market attractiveness. The findings suggest that factors such as political stability, economic growth, and investor-friendly policies significantly influence the potential for Topgolf's success in a given market. The report also considers the broader context of globalization and market research, providing a comprehensive overview of the strategic considerations involved in international expansion.