Impact of Globalization on Topman's Market Entry Strategies in America

Desklib provides past papers and solved assignments for students. This project analyzes Topman's global expansion strategies.

RESEARCH PROJECT-GLOBALISATION
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Table of Contents
Part 1: Research Proposal................................................................................................................2
LO1..................................................................................................................................................2
1. Introduction/background..............................................................................................................2
2. Literature review..........................................................................................................................4
3. Methodology................................................................................................................................6
4. Timeline: (Refer to Gantt chart)..................................................................................................7
5. References..................................................................................................................................10
Part 2 – The Research & Report – (LOs 2, 3 & 4)........................................................................12
1. Executive summary...................................................................................................................12
2. Methodology..............................................................................................................................13
3. Result and Findings...................................................................................................................15
4. Discussion..................................................................................................................................22
Qualitative Analysis.......................................................................................................................24
Thematic Analysis:........................................................................................................................25
Conclusion.....................................................................................................................................26
Recommendations..........................................................................................................................27
Reflection.......................................................................................................................................27
References......................................................................................................................................29
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Part 1: Research Proposal
LO1
1. Introduction/background
1.0 Introduction
The spread of technology, information, job, products and services across the national culture and
borders are termed as globalisation. In the terms of economic, globalisation is determined as an
independence nation all around the advanced world with the help of free trading. In addition the
major benefit of globalization is that it influences to increase the standard of living in the
developing countries by accessing goods and services in the market. On the other side the
detriment of globalisation is it act to destroy the job opportunities to arise in the developed
countries by supplying the goods and services across the borders.
1.2 Background of the Globalisation
Globalisation is the broader concept that is moving from ages to ages. In the ancient time the
traders used to travel ample distance in order to exchange the commodities that are rarely
available and are expensive to deal in their homelands (Gilpin, 2018). In 19th centuries the
Industrial Revolution brought modification in transportations as well as communication systems
that made traders cross the border in much easier way (Dholakia and Atik, 2016). An
unprecedented pace is been set by the globalisation in the market as the public policies changes
with many innovations cited by communication technologies which were the main driving
factors (Beugelsdijk et al., 2015). In 1993 one of the critical scenario was faced by the
globalisation that came with North American Free Trade Agreement (NAFTA).The reason to
came in action of NAFTA’s was to provide America the auto manufacturing with incentive in
order to relocate the major portion of the American manufacturing to the Mexico, which will
save their labour cost. Worldwide governments have mixed all the economic system in the free
market through the fiscal policies as well as trade agreements for over last 20 years (Crane et al.,
2016). This evaluation that was introduced by the globalisation of the economic system has
overall increased the financial position and industrialization in several nations. Moreover, in
order to spread the globalisation in the nation market the government is focusing more to remove
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all the barriers that can arise while promoting international trade and commerce in the market.
The establishment of globalisation has enhanced the profit of the overall economic market by
cutting of the extra cost of raw material, operational cost and additional marketing cost.
1.3 Research aim
The aim of the present study is to evaluate and identify the major impacts of the globalisation on
the entry of strategies of Topman for expansion in emerging market of America.
1.4 Research objective
The foremost objective of this research is to analyze the following:
● To understand the concept of emerging market and globalisation
● To evaluate and analyze the several strategies that are adopted by the company in order to
expand their business unit beyond the boundaries to the America emerging market.
● To evaluate and analyze different concepts and theories related to various entry strategies
and expansion formulas.
● To analyze the consequence related to the entry strategies on the operational performance
of the Topman
1.5 Research questions
● What is the entire concept of merging market and globalisation?
● What is the term entry strategy? How these different strategies are implemented by
organization with respect to entering into emerging markets?
● What are the different concepts and theories related to various entry strategies and
expansion formulas?
● What are the consequences related to the entry strategies on the operational performance
of the Topman?
1.6 Rationale of the study
The rise of the labour cost globally has a huge effect on the Topman implementing the increase
of profit margin on the company. However, the entry strategies dominate the efficiency and
effectiveness of entire cost system for labour (Homer-Dixon at al., 2015). The cost of labour in
some of the developing countries is relatively low like for instance China and Brazil. However,
many of the developed countries are there like American and Europe where the labour cost is
relatively high (Hitt et al., 2016). This serves as the major reason that largely effects to the
expansion of the business unit in the emerging market.
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Moreover, globalisation offers very crucial supports to the organization in order to enhance their
knowledge and skills with the uplift diversities of the workplace by enhancing worldwide talent.
Through this research it has been analyze that globalisation is the process that control the
operations of the business of various organizations and by providing the competitive advantages
to the business (Hassink et al., 2016).
2. Literature review
2.0 Introduction
Globalisation is the term that increases the opportunities related to the prosperity as well as
ensuring the better jobs globally. The concept of globalisation is introduced in order to remove
the difficulties as well as the barriers that are faced by the organization economically. The
corporate market is largely beneficial from the idea of free global market in the Western world.
Overall globalisation has a mixed consequence on the basis of small business, culture and
workers in both the developed as well as emerging nations. The standard of creativity and
innovation to produce the new trait products and the modified infrastructure are some of the
accentuated impact established by the globalisation in the market. These factors of improvement
enabled to bring the positive influence in the developed market. Although there are certain
factors that lack in the emerging market, which is required to be looked upon and focus in order
to maintain and operate the business in an organization. Hence the present study will be
conducted with the help of secondary sources.
2.1 Concept of the emerging market and globalisation
The globalisation is the process that enacts to remove all the challenges and the barriers related
to the economy of the nation implementing a good quality flow of products and services. The
free and better flowing of the labour, products and services result in acquiring improved standard
of living in the nation (Beck, 2018). The emerging market is termed as those developing nations
which have been noted by brisk industrialization. However, this serves as the growth of the
overall nations on the basis of economical context. By the study analysis it has been rectified that
the emerging markets are quite high in developed and developing countries like China, Russia,
America and Brazil. Moreover, the overall rate of the literacy is comparatively high for brisk
evaluation in terms of technologies (Duggan, 2015).
2.2 Strategies for market entry in global phenomenon
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The smooth interaction between the political environment and economical environment of the
society manages the development of the overall nations with reference to globalisations. Political
economy methods are analysed in terms of the practical economic policy which again results in
the development of the nation (Stockhammer, 2017). It is been accentuated that the globalizing
market is not something related to the homogeneous structure.
2.3 Issues and challenges faced in global economy
The main reason for which the economy faces several challenges are the lack of education level.
This level of the educations needs to be improved in order to raise the efficiency of the
organization. However, it has been examined that the financial crisis are more enhanced due to
the policies created by the government interventions implementing in the management of the
overall society economic system.
2.4 Barriers to entry strategies on global platform
There are many barriers that results to the direct impact on the emerging market of the business.
These barriers are required to be reduced in order to maximize the profit and minimizing the cost
of productivity of the organization. In the society there are several small and medium
communities that are required to be assessed by the large organizations in order to generate
products for nation (Spiwok et al., 2015). The entire management of the company will be blame
if the quality of the products is not maintained to the particular standard.
2.5 Theories and Models
2.5.1 GLOBE cultural dimensions
GLOBE major permits is to contextual the effectiveness of leader, which will be embedded in
the organizational norms, believe and values of the people that will be led. At its first steps the
GLOBE accentuate the nine cultural dimensions which lead to captures all the differences and
similarities in the values, belief and norms among societies (Singh, 2015). Next it analyzes the
responses of company middle managers with certain leader characteristics including decisive,
trustworthy, autonomous and modest based on the terms of leadership. However, the theory
focuses on improving the leadership by establishing effective behaviour in the organization.
2.5.2 Sprinkler and waterfall strategy model
The research also focuses on demonstrating the complete information related to the sprinkler and
waterfall strategy model. The model of waterfall follows the sequential manner with the aspect
of entering in the new emerging market (Palinkas et al., 2015). The second step of this model is
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to focus on the validation for its establishment in the society by designing certain plans and
channels for execution, formulation and distribution of various strategies related to the sales. On
the other hand sprinkler strategy follows the simultaneous manner of entering in the emerging
markets. The major focus of this strategy is to maximize the profit. The product with the short
life cycle applies this strategy in the market. However, this strategy is comparatively risky from
that of waterfall model.
3. Methodology
3.1 Research approach
Research approach is the procedure that consists of many steps which can be used to collect data,
interpretations and analysis. In other words research approach is based on the different kind’s
research issues that will be addressed. On the basis of different purpose there are two major
approaches that is qualitative and quantitative.
Statistic based approach are accentuated under quantitative. It relates to certain questions whose
answers are in number (Milanovic, 2016). On the basis of this approach several surveys and
experiments will be conducted.
In order to conduct the study on further basis, descriptive research approach will be taken into
consideration. It will be applied to observe people at the time of interview. Many qualitative
methods are applied in order to analyze and observe the people.
3.2 Research techniques
Any technique that is adopted by the company in order to do the research based on the market
demand of product and services are termed as the research techniques (Schafferer, 2017). It is
one of the crucial key factors that required proper selection by the organization on the basis of
their objective. The various techniques used by individuals are used to obtain information and
data that link to specific interpretation and analysis process (Hair et al., 2015). For further
conduct of the study, primary research techniques that will be used by an organization in order to
expand its business unit and merging market in America are interviews, surveys, tests, desk
research, focus groups, case studies, modeling, questionnaire and observations.
3.3 Data collection procedures
Data collection procedure or the process is the method of measuring and assembling information
on the basis of variables. The commonly used data collecting methods are qualitative and
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quantitative. The qualitative methods are applied while providing questions about experiments
and research in a more accurate manner. On the other hand qualitative methods will be used or
applied during the time of observing the candidate at the time of interview with respect of survey
or the research. Furthermore, the study will be conducted with the assistance of probability
sampling procedure during the process of data collection.
3.4 Analytical techniques
Analytical technique is a method that enables the researcher to demonstrate the complex
relationship between the variables (Ismail, 2016). There are basically three types of analytical
techniques that are commonly used by the researchers: regression analysis, grouping methods
and multiple equations.
With the reference of the company needs grouping methods are commonly and intended to be
applied. This method will be classified to applied to the observation in order to achieve
meaningful categories. In this method there are again subdivision of the methods that includes
discriminate analysis and cluster analysis. The discriminate analysis identifies all the
characteristics that are determined between the groups. Whereas, cluster analysis are used
demonstrate similar individuals all together.
4. Timeline: (Refer to Gantt chart)
Activities Week
1
Week
2
Week
3
Week
4
Week
5
Week
7
Week
8
Week
9
Week
10
Determinatio
n of the topic
for the
research
✔
Setting of the
aims and
objectives for
the project
✔
Formulation ✔ ✔
7

of the
literature
review
Conducting
the
quantitative
research
✔
Conducting
of the
qualitative
research
✔
Conduction
of the
thematic
analysis
✔
Analyzation
of the
quantitative
research
✔ ✔
Analyzation
of the
qualitative
research
✔ ✔
Analyzation
of the
thematic
research
✔ ✔
8

Drafting of
the result of
the project
✔
Preparation
of the final
report
✔ ✔
Table 1: Gantt chart
(Source: Created by author)
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5. References
Beck, U., 2018. What is globalization?. John Wiley & Sons.
Beugelsdijk, S., Maseland, R. and Van Hoorn, A., 2015. Are Scores on H ofstede's Dimensions
of National Culture Stable over Time? A Cohort Analysis. Global Strategy Journal, 5(3),
pp.223-240.
Crane, D., Kawashima, N. and Kawasaki, K.I., 2016. Culture and globalization theoretical
models and emerging trends. In Global culture (pp. 11-36). Routledge.
Dholakia, N. and Atik, D., 2016. Markets, Globalization, Development: Charting the
Intersections of Three Multipolar Concepts. Markets, Globalization & Development Review,
1(1).
Duggan, N., 2015. BRICS and the Evolution of a New Agenda within Global Governance. In
The European Union and the BRICS (pp. 11-25). Springer, Cham.
Gilpin, R., 2018. The challenge of global capitalism: The world economy in the 21st century.
Princeton University Press.
Hair Jr, J.F., Wolfinbarger, M., Money, A.H., Samouel, P. and Page, M.J., 2015. Essentials of
business research methods. Routledge.
Hassink, J., Grin, J. and Hulsink, W., 2016. Identity formation and strategy development in
overlapping institutional fields: Different entry & alignment strategies of regional organizations
of care farms into the healthcare domain. Journal of Organizational Change Management, 29(6),
pp.973-993.
Hitt, M.A., Ireland, R.D. and Hoskisson, R.E., 2016. Strategic management: Concepts and
cases: Competitiveness and globalization. Cengage Learning.
Homer-Dixon, T., Walker, B., Biggs, R., Crépin, A.S., Folke, C., Lambin, E.F., Peterson, G.,
Rockstrom, J., Scheffer, M., Steffen, W. and Troell, M., 2015. Synchronous failure: the
emerging causal architecture of global crisis.
Ismail, M.A., 2016. Globalization and new international public works agreements in developing
countries: an analytical perspective. Routledge.
Milanovic, B., 2016. Global inequality: A new approach for the age of globalization. Harvard
University Press.
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Palinkas, L.A., Horwitz, S.M., Green, C.A., Wisdom, J.P., Duan, N. and Hoagwood, K., 2015.
Purposeful sampling for qualitative data collection and analysis in mixed method implementation
research. Administration and Policy in Mental Health and Mental Health Services Research,
42(5), pp.533-544.
Schafferer, C., 2017. The Globalization of Political Marketing: An Introduction. In Election
Campaigning in East and Southeast Asia (pp. 11-20). Routledge.
Singh, K.D., 2015. Creating your own qualitative research approach: Selecting, integrating and
operationalizing philosophy, methodology and methods. Vision, 19(2), pp.132-146.
Spiwok, V., Sucur, Z. and Hosek, P., 2015. Enhanced sampling techniques in biomolecular
simulations. Biotechnology advances, 33(6), pp.1130-1140.
Stockhammer, E., 2017. Determinants of the wage share: a panel analysis of advanced and
developing economies. British Journal of Industrial Relations, 55(1), pp.3-33.
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