Topped Coffee: Business and Marketing Plan for Birmingham Cafe

This document presents a business plan for 'Topped Coffee,' a proposed cafe in Birmingham, Midlands, managed by three business partners. The cafe aims to target individuals who prioritize quality and value, including office workers and students, by offering a wide range of high-quality food and beverage items at rational prices, coupled with exceptional and personalized customer service. Key aspects of the plan include recruiting a local business partner for market insights, utilizing social media for job advertisements, fostering an integrated team culture, hiring expert cooks and supervisors, setting clear objectives, and rewarding dedicated staff. The menu will feature a diverse selection of hot coffees and snacks, with a strong emphasis on hygiene and social distancing protocols. The plan concludes that a customer-centric approach, careful staff management, and innovative product ideas are crucial for the success of the business. Desklib provides access to similar business plans and study resources for students.

Topped Coffee

Introduction
• The idea is to open a cafe that will
serve snacks, hot coffee, meals and
alcohol in Birmingham, Midlands.
• The cafe will be managed by 3
business partners.

Target market
• The individuals who prefer
quality over prices.
• Individuals of office.
• Students from primary
schools.

USP
• Rational prices with wide
quality range of items in
the menu.
• Exceptional services i.e.,
quick and personalised
customer services.

Team recruitment and team
culture
• A local business partner to acquire
knowledge about market customer
behaviour.
• Displaying job advertisement using
social media platforms.
• Integrated team culture wherein
individuals help each other for
completion of operational tasks.

Staff management
• Hiring expert cooks and professional on-floor supervisors.
• Defining clear objectives and goals.
• Rewarding the most dedicated staff at the workplace.
• The cafe will require around 8-10 staffs including cooks,
waiters, bartenders and waiters

Products & Ideas
• There would be wide variety of products
mentioned in the menu of cafe.
• Special attention will be made to design
attractive menu.
• Food items: Hot coffee range including
Arabica, Robusta, Excelsa and Liberica.
• Snacks: Donuts, Coffee cake, Spicy peanuts,
potato wedges.

Hygiene and delivery
• There would be proper
guidance taken with respect to
social distancing at the
workplace.
• The food will be prepared by
taking care of proper hygienic
conditions and quality
production techniques.

Conclusion
• From the evaluation of above presented business plan, it can be
concluded that key considerations to business market was being
taken into consideration.
• In addition to this, it can be stated that internal affairs such as staff
management, product idea, customer centric approach at the
workplace was also being considered while delivering business
plan.

References
• Deng, Q., Allard, B., Lo, P., Chiu, D.K., See-To, E.W. and
Bao, A.Z., 2019. The role of the library café as a learning
space: A comparative analysis of three universities. Journal
of Librarianship and Information Science, 51(3), pp.823-842.
• Han, H., Nguyen, H.N., Song, H., Chua, B.L., Lee, S. and
Kim, W., 2018. Drivers of brand loyalty in the chain coffee
shop industry. International Journal of Hospitality
Management, 72, pp.86-97.

Thank-You