This report provides a comprehensive marketing analysis of the Toronto Festival of Beer. It begins with an introduction to event marketing and then delves into the specific strategies applicable to this event. The report includes a detailed target market profile, segmented by demographics, psychographics, and geographic factors. A thorough SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is conducted to assess the event's internal and external environments. The core of the report focuses on the marketing mix, examining the product (beer and associated offerings), pricing strategies, venue and distribution (place), promotional activities, and the people involved in the event. The report offers strategic recommendations for each element of the marketing mix to enhance the event's success and achieve its marketing objectives, including increasing awareness and attendance.