Sales and Revenue Management Report: St. Regis Toronto Hotel Analysis

This report analyzes the sales and revenue management strategies of the St. Regis Toronto Hotel, examining various aspects of its operations. It begins with an overview of the hotel, including its location, amenities, booking policies, and available services such as food, audiovisual equipment, and recreational facilities. The report then delves into the sales funnel, exploring awareness, interest, decision, and action stages, and proposes a partnership with the Cactus Club Cafe to enhance wine offerings. The report further highlights special features of the hotel, such as its prime location and spa facilities, and emphasizes the importance of interdepartmental relations for effective operations. The analysis includes details on room types, meeting spaces, and the rationale behind strategic decisions, providing a comprehensive view of sales and revenue management practices within the hotel.

Running head: SALES AND REVENUE MANAGEMENT
Sales and Revenue Management
Name of the Student:
Name of the University:
Author’s Note:

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Par 1
1. Chain or brand affiliation -St. Regis chain of Hotels
2. Hotel Name -St. Regis
3. Location, address-325 Bay Street, Toronto M5H 4G3 Canada
Phone number/ fax number- Phone:
[phone]
 Fax:
[phone]
 Sales:
[phone]
 Sales fax:
4. [phone]
5. Website etc. listing [e-mail]
6. A general description of the property (Summarize in your own words) _It is a beautiful
property that is located at the heart of the Toronto_. This place has been richly designed and
decorated with the beautiful and rooms, cruise ship terminals, Topshop and the other such
properties. They help in making the place one of the most beautiful and richly adorned spots.
This award-winning place is one of the most popular hotels and hospitality sectors that help
people to enjoy a very beautiful and warm stay. They help the tourists in getting a very good
and pleasant stay in the heart of Toronto.

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7. Booking policies-The bookings can be done the date of visiting the place properly. The
bookings can be made via online booking sites. The hotel makes sure that they are keeping a
good connection with the up gradations that are taking place in the field of science and
technology. They make sure that their guests are not facing any problems in making online
bookings. The hotel also offers many discounts and saving options for their customers. This
helps them to attract the attention of the customers for a long time. Some of the discounts are
like AAA/CA offers that allows members to book rooms along with spa treatments.
8. Food service available-
https://www.marriott.com/hotels/hotel-information/restaurant/yyzxr-the-st-regis-toronto/
The seating capacities of the hotel are arranged as per the need and the demand of the
clients. The hotel offers facilities for the conducting of the meetings. Thus the corporate
meetings are conducted in the places where there is a proper arrangement of seats. . The
hotel also excels in the production of the best taste and the flavours. They help their tourists
in getting the best food flavours.
9. Audiovisual equipment available – wired and wireless meeting rooms
Features: 32'' flat screen TV with media hub connectivity, free wireless, and wired internet. Long
distance phone calls and free bottled water are among the few facilities that are being given.
https://www.marriott.com/hotels/event-planning/business-meeting/yyzxr-the-st-regis-
toronto/
AV equipment, TV production screen, A V technician Copy, serviceDecorator, Photographer
and all the other such equipments are available.

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9a. Recreational facilities- There are many attractions like the Fitness Nearby club located
at the Equinox Bay Street. Some of the other tourist spots are also located near the hotel. They
are –
Casa Loma
3.3 miles from hotel
CN Tower
301 Front St
1.3 miles from hotel
Ontario Science Centre
6.5 miles from hotel
They have a heated indoor pool that serves as one of the huge tourist attractions. One of the
major recreational services is the comfortable swimming pool available for the tourists from
Mon-Sun: 05:00 AM - 10:00 PM. Apart from this, they also have the fitness services like, body
spa, gym and other refreshing services.
10. The transportation is also very easily available. Handicap accessible rooms are available.The
guests can use their private cars or can also ask the hotel managers. The hotel staffs take care
of the fact that they can arrange for cabs or other transports for these people.
11. Number of guestrooms (and room types)
 Superior Guest Room
 Deluxe

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 Superior Suite
 Deluxe Suite
 Deluxe Corner Suite
 Grand Corner Suite
 Two Bedroom Deluxe Suite
 Caroline Acor Suite
 John Jacob Astor Suite
12. Number of restaurants, meeting and banquet space information Name and types of
rooms
The meetings and the corporate sessions can be conducted at the highly maintained and well
furnished corporate meeting halls. There are about 14 event rooms and the total amount of space
is about 25604 sq. ft
They have a sports club and the area is a 40,000-square. There are about 5 types of rooms. They
are-
 Superior Guest Room
 Deluxe
 Superior Suite

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 Deluxe Suite
 Deluxe Corner Suite
 Grand Corner Suite
 Two Bedroom Deluxe Suite
 Caroline Acor Suite
 John Jacob Astor Suite
Restaurants
St. Regis Bar and Grill
LOUIX LOUIS
Is one of the best dining out place for the customers. The customers can enjoy the fine delicacies
at the 31st floor of the hotel.
The meetings and the corporate sessions can be conducted at the highly maintained corporate
meeting halls. There are about 14 event rooms and the total amount of space is about 25604 sq. ft
Part 2
Sales Funnel
Awareness- The hotel has carried on several measures in order to take the views and the
opinions of the customers through the methods of the content marketing, social media marketing

7SALES AND REVENUE MANAGEMENT
and the other forms of communication and survey systems (Stregishotel.com 2019). This is the
step where the customers have shored about their issue. The company that must be partnered
with is the wine company called the Cactus Club Cafe. Ltd. It is located at a nearby distance
from the St. Regis Hotel. The exact location of the place is
77 Adelaide Street West, Toronto ON, Contact -[phone].The customers are more or less
happy with the performance that is being put up by the staffs of the hotel. However the
customers have put forward this view that though they are happy with the services they face
some problems with the availability of the wine and they have asked for some kinds of
improvements in the food and the wine section of the hotel (Bradford, Johnston and Bellenger
2016).
Interest
The customers started forwarding their concerns saying that they want to know about the
food and the bar grill sections of the hotel. In other words, the customers were of the opinion that
they wanted to see a number of information regarding the issues that they have actually
forwarded to the hotel authorities. The customers will not only get a best feeling of being in a
cafe but will also get the advantage of discounts. The café will offer all the wine at half the
original price on every Tuesday.
Decision
This stage helps the customers to know about the different answers to the different
questions that they have posted. It is during this time that the customers actually look for the
answers. The customers have forwarded regarding their concerns for the development and the
up gradation of the wine section of this place (Willems, Brengman and van de Sanden 2017). It

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is for this reason that they are looking for the sales department to take some kinds of strong and
useful decisions. The sales managers and the management of the hotel have thus decided to form
a partnership with the wine company called the Maple win company. This will be advantageous
as the company is located near the close vicinity of the hotel and thus they can provide the wine
to the hotel as and when there will be the requirement of the product. This will be helping in
checking the transportation cost as the hotel will not need any extra amount of money for hiring
a huge amount of logistics supply (Chauhan and Singh 2017).
Actions
This is the final stage of the sales funnel where the customers have got almost all the
relevant answers to their questions and have agreed to take up the decision of purchasing the
product. As a result of this, the staffs of the hotel have been successful in giving a satisfactory
answer to all the customers regarding the improvement in the quality and the quantity of the
wines that are included in the bar and grill section of the hotel (Liguori, Cowden and Hertz
2016).
Rationale
Partnership with the Cactus Café Club will be helping in the cost reduction of
transportation. This is because the transportation cost will be less as the distance between the
hotel and the company is manageable and will not require any excess addition of transportation
cost. As the company is located only within the distance of 15km, it will be helping in the easy
transportation of the wine from the place of the production to the destination. In other words, the
hotel St. Regis will be able to get a good range of wines easily transported from the place of
production to the desired site.

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The customers will be able to get their desired products. This partnership will be helping
the customers to get the wine along with the food while they are staying at the St. Regis hotel.
They will no longer have to travel to the nearby wine outlets.This will also help in attracting a
large number of people for the trade fairs as well. Introducing a new kind of wine will also help
in attracting tourists from outside. They will be able to attract the attention of many people who
are interested in the business of wine from different parts of the world. This will be helping the
hotel to work over their level of popularity in the hospitality market.
Part C
There are some chosen and special features of the hotel that will be very helpful for the guests.
The guests need to know about the features of the hotel that will turn out to be the best for them.
 The hotel is located at a very good location where the customers can reach without any
problems. The hotel is located in Toronto that is the heart of Toronto. The spa facility is
also one of the major attractions of the hotel. The spa facility will be attracting the guests
as it is a very good and refreshing activity for the guests. The guests will be getting all in
one facility like body wrap, in suite massage, Manicures-pedicures and many other such
services.
 They have a wide range of rooms and suites available that will be helping the customers
to make their selections from a wide range of options. The location of the hotel is very
special as it has all the facilities available nearby. There are many tourist spots like the
Ontario Science center, Hockey hall of fame, Sugar beach park ad many others.
 The bar and grill section will help the customers to get a wide range of food and the taste
of the local delicacies.

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 The facilities provided by the hotel also include the corporate rooms that will be helping
for the arrangement of the corporate meetings and the other kinds of trade affairs.
PART D
The interdepartmental relations between the sales team and the other departments of the
hotel must be arranged in a proper way so that the operations can be carried on properly. The
teams or the different departments of the hotel must be asked to communicate with each other.
Arranging different team activities will be very helpful in order to get uninterrupted
communication between the members. This will help in the proper exchange of information, and
the work will be carried on properly.
A strong relationship must be built among the employees working in different
departments. The managers must make sure that they are interacting with each and every
department heads in order to get the necessary feedbacks and the views. This will help the
managers to train all their employees in a proper way and then get the works done in a proper
manner. For instance, the sales team must communicate properly with the manufacturing heads
and the other departmental heads as well. This will help them in making decisions after a joint
collaboration
Using systems like enterprise software networks, collaborative intranets, and cloud-based
software that allow people to work on projects as a team. In other words, the managers must
make sure that they are helping people to develop the team spirit. All the employees of the St.
Regis hotel must be allotted with some group-based work so that they can develop a proper
collaboration among each other and also exchange innovative and dynamic ideas. The equipment
and services system that is offered by the hotel is one of the most attractive aspects. Swimming is

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an important activity that helps the guest to get a good exercise and they can stay fit. They have a
heated indoor pool that serves as one of the huge tourist attractions.

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References
Bradford, W., Johnston, W.J. and Bellenger, D., 2016. The Impact of Sales Effort on Lead
Conversion Cycle Time in a Business-to-Business Opportunity Pipeline.
Chauhan, V. and Singh, J., 2017. Enterprise Resource Planning Systems for Service Performance
in the Tourism and Hospitality Industry. International Journal of Hospitality & Tourism Systems,
10(1).
Liguori, E., Cowden, B. and Hertz, G., 2016. 25. Teaching entrepreneurial sales skills: a co
curricular approach. Annals of Entrepreneurship Education and Pedagogy–2016, p.389.
Mehra, P. and Nickerson, C., 2018. Organizational communication and job satisfaction: what
role do generational differences play?. International Journal of Organizational Analysis.
Ratcliffe, J., 2017. Developing metrics for your sales funnel: how to implement the AARRR
acronym. Journal of Aesthetic Nursing, 6(6), pp.318-319.
Shamim, S., Cang, S., Yu, H. and Li, Y., 2017. Examining the feasibilities of Industry 4.0 for the
hospitality sector with the lens of management practice. Energies, 10(4), p.499.
Willems, K., Brengman, M. and van de Sanden, S., 2017. In-store proximity marketing:
experimenting with digital point-of-sales communication. International Journal of Retail &
Distribution Management, 45(7/8), pp.910-927.
Marriott International. (2019). The St. Regis Toronto. [online] Available at:
https://www.marriott.com/hotels/hotel-rooms/yyzxr-the-st-regis-toronto/ [Accessed 28 Mar.
2019].