Marketing Analysis: Menu Review of Wildfire Steakhouse, Toronto Hotel

This report provides a menu review of Wildfire Steakhouse, located within the Executive Hotel Cosmopolitan in Toronto. The review assesses the restaurant's location, ambience, menu offerings, and competitive factors. Wildfire Steakhouse offers global cuisine with a focus on grilled steaks and handcrafted cocktails, targeting a refined clientele. The restaurant's pricing is expensive, and the ambience is designed to be soothing and suitable for various events. The report suggests including diverse cuisines like Indian dishes to cater to a broader customer base and enhance overall profitability. The analysis concludes that Wildfire Steakhouse maintains a competitive edge through its interior design, vintage cocktails, and strategic location, making it a valuable component of the Executive Hotel Cosmopolitan experience. Desklib provides similar solved assignments for students.

Running head: MARKETING
Marketing
Name of the Student
Name of the University
Author note

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MARKETING
Table of Contents
Executive Hotel Cosmopolitan Toronto..........................................................................................2
Objective......................................................................................................................................2
Method.........................................................................................................................................2
Wine List.....................................................................................................................................2
Location.......................................................................................................................................3
Category.......................................................................................................................................3
Wildfire Steakhouse Restaurant..................................................................................................4
Ambience.....................................................................................................................................4
Menu............................................................................................................................................4
Suggestions..................................................................................................................................5
Conclusion...................................................................................................................................5
References....................................................................................................................................6

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MARKETING
Executive Hotel Cosmopolitan Toronto
Objective
The major objective of the review of the menu includes the following:
 To analyze the location of the hotel and restaurant
 To understand the competitive factors of the hotel in comparison to competitors
Method
Wine List
 Name of the Restaurant- Wildfire Steakhouse restaurant
 Type of Restaurant- Global
 Address and Location- 8 Colborne Street, Toronto

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MARKETING
Location
The respective hotel is situated at 8 Colborne Street, Toronto which is located in the
central area of Toronto which is the provincial capital of Ontario (Cosmotoronto.com, 2019). An
urban oasis in the heart of Toronto's financial district, Cosmopolitan Toronto Hotel and Spa is
the leader in showcasing the newest trend of lifestyle hotels, and it is being recognized for the
exceptional exterior design and ambience. The exterior of the building is made up of golden
coloured glasses, and it is easy for the tourists to locate the hotel immediately.
Category
The stay at the Cosmopolitan Hotel and Spa is the ultimate in modern and intimate
comfort. There are only five suites per floor, and the amenities which are provided by the hotel
are generous, and it is inclusive of windows along with balconies which offer a comprehensive
view on the spectacular views of the Lake Ontario and the entire city.

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MARKETING
The respective hotel has Wildfire Steakhouse restaurant which is the linen, and fine
dining restaurant that offers the best in global cuisine inclusive of the seasoned grilled steaks
with the house blended spices (Cosmotoronto.com, 2019). Furthermore, there is the inclusion of
tasty appetisers, savoury entrees and desserts which are tempting to attract the customers. The
prices of the items served at the restaurant are expensive, and there is no such dress code which
is being followed in the restaurant as well.
Wildfire Steakhouse Restaurant
Ambience
The overall ambience of Wildfire Steakhouse restaurant is rich, and the white coloured
interiors of the hotel make the ambience more soothing. It is the unique setting for the different
dinner parties, photo shoots along with small gatherings (Cosmotoronto.com, 2019). The bar of
the Wildfire Steakhouse restaurant is simple, and it adds value to the visitors, and the steel
coloured furniture is the other aspect which is eye-catching.
The restaurant serves the customers with handcrafted cocktails along with award-
winning wine list that specialises in rare find Napa along with Italian vintages. The bar serves the
alcohol to the customers who are more than 18 years old, and it is a soothing experience for
Valentine’s Day and other special events.
Menu
The menus which are served at the restaurant are inclusive of the perfectly grilled steaks
with their blended spices. This helps in complementing the dining experience of the customers
with the comprehensive offerings of wine to match the most refined taste of the customers along
with handcrafted cocktails.

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MARKETING
Suggestions
It can be recommended that there can be the inclusion of the different other cuisines such
as Indian dishes as it will be gaining more popularity in terms of diversity and meet the
expectations of the customers.
Conclusion
Therefore, it can be concluded that the menu is inclusive of the different handcrafted cocktails
along with grilled steaks. Furthermore, it offers customers with various tasty appetisers that help
them in improving the overall profitability. The ambience and exterior of the restaurant are the
other factors which make them the most valued hotel. There are various factors which make the
restaurant and hotel competitive in comparison to the other competitors are inclusive of the
interior design and the handcrafted and vintage cocktails which are offered by them. However,
the prices of the food items are costly; however, it will be suitable for family gatherings or short
meetings with the people.

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MARKETING
References
Cosmotoronto.com (2019) Downtown Toronto Boutique Hotel Accommodations (online)
Retrieved from https://www.cosmotoronto.com/toronto-accommodations.htm [Accessed
on 21 Mar 2019]
Cosmotoronto.com (2019) Executive Hotel Cosmopolitan | Downtown Toronto Hotel & Spa
(online) Retrieved from https://www.cosmotoronto.com/wildfire-steakhouse.htm
[Accessed on 21 Mar 2019]