Total Quality Management in UAE: ADNOC Case Study Report

This report provides an overview of Total Quality Management (TQM) and its implementation within business organizations in the United Arab Emirates (UAE). Focusing on the ADNOC case study, the report highlights the significance of TQM in meeting customer needs and ensuring business growth. It explores the core attributes of TQM, emphasizing the importance of employee awareness and responsibility in maintaining product quality. The report details key initiatives for implementing TQM, such as identifying target customers, understanding their requirements, and evaluating delivered products and services. The conclusion emphasizes the need for continuous improvement and adherence to the eight elements of TQM, including teamwork, leadership, trust, integrity, ethics, communication, and recognition, to ensure sustained customer satisfaction and organizational success. The report offers valuable insights into the practical application of TQM principles in a real-world business environment.

Running head: TOTAL QUALITY MANAGEMENT
Total Quality management
Name of the Student
Name of the University
Author note

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Executive summary
The purpose of this report is to highlight the effects of total quality management in a business
organization that is operating in the market of UAE (United Arab Emirates). The report also
highlights on several features of total quality management and states how it is important for the
growth and development of the business organizations.

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Table of Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................3
Conclusion and recommendation....................................................................................................4
References........................................................................................................................................5

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Introduction
The intention of this report is to highlight the idea of Total Quality management that gets
implemented in various business organizations operating in the market of UAE. One of the
reputed business organizations who have adopted this concept is Abu Dhabi National Oil
Company that holds the record of having seventh largest reserve of oil and that amounts to
approximately 98 billion barrels (Al Marzouqi et al. 2016). The organization was founded in the
year of 1971 and later was restructured in the year of 1988.
Discussion
It is seen that quality is the first and foremost need of the consumer of any type of goods
and there lies the importance of total quality management. The chief attributes of total quality
management is that the quality of the product and the involved process of manufacturing or
preparing the goods consumable needs full awareness and responsibility of every employee
related to the operations (Dale 2015). Thus, it can be said that the major role of Total quality
management is to ensure that the involvement of every stakeholder related to the product, such as
suppliers, management of the organization the customers and most importantly the people who
are in the operational team of the organization. The chief reason behind implementing the notion
of Total Quality management is to meet the requirements and keeping the customers satisfied
with the business organization for sustaining the growth and development of the organizations. to
establish total quality management in the business organization, the management of the business
association have taken into consideration to take a few initiatives for the betterment of the
company (Escorcia, Mohan and Saputelli 2017). Those initiatives are:

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 Identifying the target customers
 Observing the requirements of the consumers and learn how to satisfy them
 Evaluating the products and services delivered by the company
These three are the three most important stages of implementing total quality management in
any business organization. In case of ADNOC, the management of the organization understood
the importance of quality management before the business got into any trouble. The management
of ADNOC has declared that for them the primary task is to understand the need or requirements
of the customers and to satisfy them (Jiménez-Jiménez et al.2015). It can be said that adoption
all the three above mentioned steps by the management of ADNOC would definitely help the
management of the organization to lower the dissatisfaction of the customers and in a way would
definitely help the management to experience greater profitability.
Conclusion and recommendation
Thus to conclude, it can be said that the management of ADNOC should ensure that the
implementation of the total quality management system must keep focus on the process of
execution and the motto should be to increase the level of satisfaction of the customers to ensure
future growth and sustenance of the company. It is highly recommended that the management of
the business association should not forget the eight elements of total quality management and
those are teamwork, leadership, trust, integrity, ethics, communication and recognition. All these
eight elements should not be forgot to ensure the process of total quality management in the
business corporations.

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References
Al Marzouqi, M.A., Bahamaish, J., Al Jenaibi, H., Al Hammadi, H. and Saputelli, L., 2016,
November. Building ADNOC's Pillars for Process Standardization and Best Practices through an
Integrated Reservoir Management Framework. In Abu Dhabi International Petroleum Exhibition
& Conference. Society of Petroleum Engineers.
Dale, B., 2015. Total quality management. John Wiley & Sons, Ltd.
Escorcia, A., Mohan, R. and Saputelli, L., 2017, October. Improving Governance of Integrated
Reservoir and Information Management Leveraging Business Process Management and
Workflow Automation. In SPE Annual Technical Conference and Exhibition. Society of
Petroleum Engineers.
Jiménez-Jiménez, D., Martinez-Costa, M., Martínez-Lorente, A. R., & Rabeh, H. A. D. (2015).
Total quality management performance in multinational companies: A learning perspective. The
TQM Journal, 27(3), 328-340.