Total Quality Management in Event Sector: MGN Events UK Report

This report provides a comprehensive analysis of Total Quality Management (TQM) within the event sector, specifically focusing on MGN Events UK. It explores the application of various TQM tools, including the Total Product Concept, Kaizen, Six Sigma, and Benchmarking, to enhance service quality and operational efficiency. The report delves into the significance of each tool, outlining how MGN Events UK can leverage them to improve customer satisfaction, streamline processes, and gain a competitive advantage. It examines the practical implementation of these methodologies, offering insights into how event management companies can adopt and adapt TQM principles to optimize their performance and achieve sustainable growth within the dynamic UK event industry. The report concludes with recommendations for MGN Events UK to further improve its TQM practices and maintain its position as a leading event management firm.

Running Head: TOTAL QUALITY MANAGEMENT 1
Total Quality Management in Event
Sector: MGN Events UK

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Table of Contents
1.0 Introduction................................................................................................................................3
2.0 Main Body.................................................................................................................................3
2.1 Total Product Concept...........................................................................................................3
2.2 Kaizen....................................................................................................................................4
2.3 Six Sigma...............................................................................................................................6
2.4 Benchmarking........................................................................................................................7
3.0 Conclusion............................................................................................................................8
4.0 Recommendations.................................................................................................................8
5.0 Bibliography.........................................................................................................................9
6.0 Appendices..............................................................................................................................11
7.0 References................................................................................................................................13

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1.0 Introduction
Total Quality Management (TQM) is the a continuous process, which is utilized for minimizing
and eliminating the faults in different processes of organization such as manufacturing,
operations, production and supply chain processes. In addition to this, it enhances the customer
experience towards company’s goods and services. The process of TQM includes the efforts,
which are made by a company to create an atmosphere in which it can enhance the capability to
provide the products and services to people with higher quality (Dale, 2015). The major purpose
of this report is to discuss the importance and role of top quality management in an event sector
organization, i.e. MGN events. It includes different tools of total quality management such as
bench marking, six sigma tools and Kaizen model.
Some origins of Total Quality Management can be found from early 1920s in the form of
principles of scientific management. After that, in the era of 1930s, Walter Shewhart had given
different models and methods for statistical evaluation and quality control. Furthermore, there
were several authors, who have introduced their theories on quality management process and
techniques. For instance, Edwards Deming has introduced the 14 points theory on TQM. Due to
this, Deming was popular as father of quality control. After the execution of total quality
management in United States’ industry, it has spread over the various sectors all over the world
like Korea, Japan, and Europe (MGN Events, 2016). Now, it has accepted as universal mantra
for improving the performance of business operations and activities.
2.0 Main Body
2.1 Total Product Concept
Event sector is the one of the industries of the UK economy that is growing with a significant
rate in the country. This industry includes various event companies, which plan and manage
weddings, parties and other business events. MGN events is an organization that is operating its
business in UK event industry, MGN events is one of the leading corporate events and private
party management firm in the United Kingdom with its clients all over the world. This
organization is attaining growth and success by offering unique and memorable experience and
providing quality and superior services to its clients. The organization has started its business in
the year 2008 and became limited in the year 2011. In this sector, management and control of

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quality is very important, so it is significant to analyze the total quality product and management
for this event organization (Britain for Events, 2011).
Total Product Concept (TPC) is one of the important concepts of TQM, which was founded by
Theodore Levitt in 1980. TPC is a significant tool of total quality management that states
different criteria of products. It enables the company and sales department to understand how to
enhance its promotion and sell the services or products. According to the Total Product Concept,
each and every organization should consider its goods and services on three different levels such
as core product, expected product and augmented product (Homburg, Schwemmle and Kuehnl,
2015).
In context of MGN Events Organization, the core product is concluding an event without any
issue or technical hurdle. For instance, conducting an event is the core product, which should
include proper event arrangements and preparations, venue location and management, food
preparation, seating facility, decoration as per the event etc. The expected product includes the
basis components and features that people consider when they purchase product or service in the
market (Dudovskiy, 2012). In the case of MGN Events, expected products are such as event
services with hygiene, service quality, affordable prices, customer friendly event managers and
staff, economic packages including different event services etc. Moreover, augmented product is
the criteria, under which all the features of product are considered, which are not included in the
fundamental functionality of the organization. Looking at the competitive business environment,
MGN Events comprises of various extra features in its services such as offers and discounts, VIP
entry, audio visual services, transport services, hotel and accommodation services etc. Thus,
MGN Events is considering its different criteria of Total Product Concept and managing them to
provide effective quality services (MGN Events, 2018). This particular concept enables the
organization to distinguish one product from another.
2.2 Kaizen
Kaizen Theory is a model of total quality management that aims to resolve the problem by the
utilization of existing resources of organization. This theory can assist an organization to make
continuous improvement in the quality to meet the expectations and satisfaction level of
customers. The philosophy of Kaizen states that all the members of the company should work for
the continuous improvement of the organizational operations and individuals at each and every

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level of organization assist the process of improvement (Balasubramanyam, 2012). This concept
needs the establishment of clear goals and objectives. It is matter of positive attitude with the
emphasis on what should be practiced than what can be practiced. The concept of Kaizen is one
of the core values of event sector organizations. For the event sector organizations, no process
and activity can be perfect, but it can be enhanced by using different activities. There are
different principles, which can support the continuous improvement at MGN Events
Organization. It has given 5S, which are used by MGN Events to improve its business operations
and processes (Wilson, 2015). These 5S are stated below;
Sorting
To make continuous improvement in the processes, the organization needs to eliminate the
unwanted things and include the things, which are required. MGN Events Organization has to
include necessary things in the service delivery and remove unnecessary items. The company
should eliminate the items, which are not used now and they should avoid the outdated themes
for events. It can focus on a single firm that can supply all the required materials like food,
utensils, decoration items rather than buying from different suppliers (Jones, 2014).
Straighten
All of the above unwanted things have a different place of their own. MGN Events can position
the things in an effective way that they can be used whenever they will be required. For example,
if any client demands for an old theme decoration, then it should try to arrange the event
accordingly. It should have contact and better relationships with different suppliers of goods. In
this way, MGN Events can manage the things, which are not necessary for the organizational
processes (Goetsch, and Davis, 2014).
Shine
Shine is the process of keeping the things clean and tidy. By implementing above two processes,
MGN Events organization can keep the things clear and it will avoid the clutter between
processes and items. This cleanliness in the workplace environment will increase the
productivity of event staff and overall organization.
Standardization

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In addition to above practices, an organization needs to standardize the best practice to improve
the quality of service delivery (Peratec Ltd, 2012). MGN Events should organize its all the
processes in an effective and standardized manner. Disorganization and clutter will demolish all
the efforts of the event organization, so it should be managed effectively.
Sustain
In this step, MGN Event needs to maintain an efficient and comfortable working environment by
emphasizing on above 4S. It is the biggest challenge for the organization to sustain its effective
service delivery and growth (Masterman, 2014). By developing effective policies and standards,
MGN Events can give a commitment to the clients to provide effective services.
2.3 Six Sigma
Six Sigma approach is a significant tool of total quality management that is also used for the
development and improvement of processes. This tool is used for eliminating the errors and
enhancing the quality of organizational products and services. An event organization can adopt
Six Sigma tool to diminish and overcome the risks in any event. It includes various stages that
are denoted by DMAIC. DMAIC stands for Define, Measure, Analyze, Improve and Control.
Define
At this stage of six sigma tool, MGN Events Organization needs to identify different
opportunities for enhancing a particular event. It comprises recognition of different issues, which
may be related to the required resources, needs and expectations of customers and timeliness of
any event. First this organization will understand the demands and expectations of clients, and
then it will allocate the resources accordingly (Albliwi, Antony and Lim, 2015).
Measure
This step aims at measuring the risks, process capability and service capabilities of the
organization. At this stage, MGN Events can measure the skills of staff that who can perform the
given tasks in a particular event. It needs to identify the issues effectively and find out the
solution to overcome those issues. It can eliminate the errors in the event conducted by MGN
Events organization.

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Analyze
This step of Six Sigma tool utilizes the gathered data to recognize and authenticate the cause-
effect relationships. Under this step, MGN Events can understand the factors, which are required
to consider. It can analyze the performance of organization past events. It can evaluate the root
cause issues that it has confronted in the past conducted events. By this, event managers can
understand the reasons behind event service failure (Furterer, 2016). It will assist the
organization in identifying failure and making changes accordingly.
Improve
Under this stage, the organization can improve its existing service delivery process based on
above analysis and problem identification. It can use different techniques such as error proofing,
experiment designing etc. By identifying the solutions for the issues in events, MGN Events can
enhance the processes by their implementation in practice. It can motivate the employees to
perform well in the event preparation. Motivation will enhance the productivity and work
efficiency of the staff in a particular event.
Control
This is the last stage of Six Sigma tool, under which MGN Events can analyze the errors in end
stage. MGN Events can operate its processes effectively and remove the faults. In the case of this
organization, it is important to monitor the behavior of people and processes in a particular event
(Sandeepsoni, Kumar, Duhan, and Duhan, 2015).
In this way, MGN Events Organization can use Six Sigma Approach for enhancing the quality of
event services.
2.4 Benchmarking
Benchmarking is the process of analyzing the internal processes of organization then
recognizing, understanding and implementing practices from other companies, which are
considered best in the industry. In this process, top management of MGN will identify the best
company in the industry. There are various organizations in UK event industry such as Seven
Events, Penguine Events, Square Meal etc. Top managers of MGN events will compare the
processes and results with the outcomes of best company. It can contrast its services with Jack

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Morton organization, which is an international firm (Madsen, Slåtten, and Johanson, 2017). It
can organized various events like Olympics, commonwealth games etc. Thus, benchmarking is
one of the best total quality management techniques for an event management organization. It
can assist MGN Events to experience an improvement in the performance and efficiency through
better workplace relations, satisfaction of employees and customers, enhanced profits and
revenues and significant growth in market share.
3.0 Conclusion
From the above report, it can be concluded that UK event sector is one of the major contributors
in the economy of country. It is essential for the event organizations to manage and maintain the
quality of event services. There are some quality concepts such as Total Product Concept, Six
Sigma, Benchmarking and Kaizen, which can be used to improve the quality of process. MGN
Events Organization can use different methods to provide quality services to its clients. Adoption
of these tools will be beneficial for the company and its revenues. Thus, the organization should
focus on enhancing quality for attracting more clients towards its event services.
4.0 Recommendations
Moreover, it is hereby recommended that MGN Events should use effective quality management
tools to enhance its service delivery and to overcome the situations of service failure. Apart from
other tools, the company should make major focus on Total Product Concept. With the help of
this, the organization can provide effective quality services to the clients. The organization
should choose an integrated approach of TQM and quality assurance, which have positive impact
on processes and people of company. All the employees of event organization should have the
knowledge about the quality assurance and management tools. They should able to understand
the processes, which are adopted by organization, so that they can adopt the changes and give
complete support by actively engaging in change management process.

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5.0 Bibliography
Albliwi, S.A., Antony, J. and Lim, S.A.H., 2015. A systematic review of Lean Six Sigma for the
manufacturing industry. Business Process Management Journal, 21(3), pp.665-691.
Balasubramanyam, K.R., 2012, How Toyota uses kaizen for efficiency, Available from
https://www.businesstoday.in/sectors/auto/toyota-kaizen-methods/story/186340.html on 10
March 2018.
Britain for Events, 2011, Opportunities for Growth in the UK Events Industry Roles &
responsibilities, available from http://www.hbaa.org.uk/sites/default/files/Opportunities%20for
%20Growth%20in%20the%20UK%20Events%20Industry.pdf on 10 March 2018.
Dale, B., 2015. Total quality management. US. John Wiley & Sons, Ltd.
Dudovskiy, J., 2012, Quality Issues in Special Events Management, Available from
https://research-methodology.net/quality-issues-in-special-events-management/ on 10 March
2018.
Furterer, S.L. ed., 2016. Lean Six Sigma in service: applications and case studies. CRC Press.
Goetsch, D.L. and Davis, S.B., 2014. Quality management for organizational excellence. Upper
Saddle River, NJ: pearson.
Homburg, C., Schwemmle, M. and Kuehnl, C., 2015. New product design: Concept,
measurement, and consequences. Journal of Marketing, 79(3), pp.41-56.
Jones, M., 2014. Sustainable event management: A practical guide. UK. Routledge.
Kontogiannis, T., Leva, M.C. and Balfe, N., 2017. Total safety management: principles,
processes and methods. Safety science, 100, pp.128-142.
Masterman, G., 2014. Strategic sports event management. UK. Routledge.
Madsen, D.Ø., Slåtten, K. and Johanson, D., 2017. The emergence and evolution of
benchmarking: a management fashion perspective. Benchmarking: An International
Journal, 24(3), pp.775-805.

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MGN Events, 2018, About MGN Events, Available from https://www.mgnevents.co.uk/about/
on 10 March 2018.
Mitra, A., 2016. Fundamentals of quality control and improvement. John Wiley & Sons.
Peratec Ltd, 2012, Total Quality Management: The key to business improvement. 2nd ed.
Beckenham: Springer Science & Business Media.
Sandeepsoni, D., Kumar, R., Duhan, R. and Duhan, S., 2015. Quality circle: A methodology to
identify scope of quality improvement through Kaizen approach. International Journal of
Modern Engineering Research, 5(7), pp.43-51.
Sallis, E., 2014. Total quality management in education. UK. Routledge.
Wilson, M., 2015, Total Quality Management And Kaizen Principles In Lean Management,
Available from https://www.kaizen-news.com/total-quality-management-and-kaizen-principles-
in-lean-management/ on 10 March 2018.

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6.0 Appendices
Logo of Company:
UK Event Industry:

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Six Sigma Tools
Benchmarking: