Report on Total Quality Management Tools Used by Coca-Cola

This report provides a detailed analysis of Total Quality Management (TQM) tools utilized by Coca-Cola. It begins with an executive summary highlighting the focus on TQM tools such as quality standards, training, and the 5S method, and how performance is compared against these standards. The introduction then provides background information on Coca-Cola, its market position, and the importance of quality management. The report delves into the specific TQM tools used by the company, including quality standards that ensure product consistency and customer satisfaction, the role of training in enhancing employee skills and motivation, and the application of the 5S method to improve workplace organization and efficiency. The report further explores the methods of implementing these tools, including setting quality standards, providing training, and the evaluation of implementation techniques. Finally, the report offers recommendations and conclusions based on the analysis of Coca-Cola's TQM practices, emphasizing the importance of continuous improvement and the impact of quality management on the company's success.

Running Head: Total Quality Management
Total Quality Management

Total Quality Management
Executive Summary
The main aim of the report is to give focus on the total quality management tools. The report
takes into consideration the total quality management tools like Quality standards, training, and
5s Method and comparing the performance with standards. The discussion is made on the Coca
Cola Company. Also the discussion is made on the implementation of the total quality
management tools in the organization.

Total Quality Management
Table of Contents
Introduction.................................................................................................................................................1
Total Quality Tool Used By Coca-Cola.......................................................................................................2
Quality standards.....................................................................................................................................2
Training...................................................................................................................................................3
5s Method................................................................................................................................................4
Sort through and sort out.....................................................................................................................4
Set in order..........................................................................................................................................4
Shine and inspect through training......................................................................................................4
Standardize..........................................................................................................................................4
Sustain the improvements made..........................................................................................................5
Comparing the performance with standards............................................................................................5
Methods of implementation of total quality management tools...................................................................5
Quality standards.....................................................................................................................................5
Training...................................................................................................................................................6
Comparing the performance attained with the standards.........................................................................6
5S Method...............................................................................................................................................6
Evaluation of the implementation techniques..............................................................................................7
Innovative techniques..............................................................................................................................7
Technology..............................................................................................................................................7
Organization dealt with the change.............................................................................................................7
Recommendations and Conclusion..............................................................................................................8
References...................................................................................................................................................8
Introduction
Coca-Cola Plc. is considered as one of the largest brands in the world. The headquartered
of the company is situated in Atlanta, Georgia. It is an American multinational Beverage

Total Quality Management
corporation and marketer of non-alcoholic beverages. There are many products in the Coca-Cola
Line, but the cold drink is the flagship beverage and the most popular product of the company.
The popular products are Fanta, sprite and minute maid. The marketing strategies adopted by the
company have enhanced the image and goodwill in the market. The company has a long history
of being a sustainable company in profit and also protects the environment. The mission of the
company is to serve the consumers in the standard terms. It gives focus on making the world
refresh and also brings happiness and enhance the value of the products.
By considering the recent scenario it is evaluated that the competition level in the
beverage industry is increasing. To compete with other competitors it is important to have a good
image in the market, and then only the organization can survive for a long term. The goodwill of
the company can only be enhanced when the company offers effective products and services to
the consumers. The customer satisfaction also plays a great role in enhancing the growth of the
organization. To enhance the quality of the products it is important that effective strategies
should be taken into consideration by the company.
(Source: Coca Cola, 2017).
If proper strategies are not adopted then it can give negative impact on the working
pattern of the organization. In this report, the emphasis is given to the quality management tools
that are used by the company to enhance the operations and goodwill in the market. The
company has already attained goodwill in the market, by providing effective services and
products to the consumers. It is essential for the organization to maintain effective quality so that

Total Quality Management
the demand for the product can be enhanced in a proper manner. Coca-Cola Company offers
various types of flavors to the consumers.
In this report, the tools that are used by the Coca-Cola Company will be described.
Quality tools help to ensure that the quality of the products that are provided is good enough to
survive in the competitive environment. If the quality tools are implemented in a proper manner,
then it can be evaluated that the company can easily enhance the growth in the market. The
report also consists of the effectiveness that is related to the implementation of techniques. In the
last part of the report, the recommendations will be described that is related to the quality
management tools. If the proper quality management tool is taken into consideration, the
organization can easily attain the goals and objectives.
Total Quality Tool Used By Coca-Cola
There are various total quality management tools that are used by the company. It gives
focus on enhancing the quality of the products that are offered to the consumers. Total quality
management is the system that is used by the company to enhance the influence of the
employee's actions and to complete the tasks according to the specification of the quality. The
main purpose of the total quality management is to set standards for the employees and also to
enhance the motivation within the company. Coca-Cola used the quality management system
that perfectly considers the operations to give impact on the overall quality (Renz and Vogel,
2016). Total Quality management tools that are considered by the Coca Cola Company are:
 Quality standards
 Training
 5S method
 Comparing the performance with standards
a.) Quality standards
This is one of the effective techniques that are considered by the Coca-Cola Company to
enhance the satisfaction level of the customers. In this, the quality standard is fixed by the
company, so that the company can easily conduct the operations in the market. If there is
variation in the quality of the product, then it can create a problem for the organization to survive

Total Quality Management
in the market. The taste of the product should be same so that the satisfaction level of the
customer can be enhanced (Dale, 2015).
The main aim of the company is to attain the satisfaction level of the customers. The
company also gives focus on the operating standards. The company follows rules and policies
that are related to the quality of the product. The company gives emphasis to the quality so that
the large market share can be covered. The company has highest standards and processes that
ensure the product safety and quality (Volberda, Van Den Bosch and Heij, 2013).The process is
considered from the production of the product till the delivery. The measurement of the product
and package quality ensures the beverage products in the marketplace. For conducting the
activities on a global basis the company focuses on reliability and consistency. The company
manufactures and delivers products that meet the highest food safety and quality standards. The
safety and quality are built into the structured programs that enhance the technical skills, increase
awareness and also manage the risk (Doeleman, Ten Have and Ahaus, 2014).
b.) Training
To enhance the quality, training is considered as an important factor. Trained employees
are an asset to the organization. If the employees are not given training, then it can give negative
impact on the working structure of the organization. Training assists the employees of the
organization to attain the goals and objectives in an effective manner. Coca-Cola Company
offers a wide range of courses like field training, e-learning that helps the employees to develop
personally and professionally. There are many employees who have some weakness in the
workplace skills. The training program helps to strengthen the skills that each employee wants to
improve. The programs that are related to it bring development to all the employees of the
organization to a higher level so that they can conduct the activities of the organization in a
similar manner (Psomas, Vouzas and Kafetzopoulos, 2014).
Training also enhances the motivation level of the employees. If the employees of the
organization are motivated, then it is evaluated that they work with their full dedication. It gives
direct impact on the efficiency and productivity of the employees. The employees who are
trained show both the quality and quantity performance. It results in less wastage of time, money
and also the resources, if training is given to the employees in an effective manner (Thomas,
2014).

Total Quality Management
c.) 5s Method
It consists of the 5 words related to Japanese. The list gives a description of how to
organize a workspace that enhances the effectiveness and efficiency by searching and storing the
items, maintaining the area and the items used. It is a method that enhances the motivation level
and efficiency of the employees to work in a proper manner. The continuous improvement will
lead to less wastage, better quality and also faster lead times. It will give direct impact on the
profitability and competition level in the marketplace. It determines the effective supply of the
quality. The 5s consist of five steps:
Sort through and sort out
In this step, the main focus is on eliminating the items that are not necessary for the
workplace. To analyze the unneeded items in the organization red tagging is taken into
consideration. Then the items are moved to the central holding area. The process gives a proper
evaluation of the red tag items. The items that are used occasionally are moved to the organized
storage location. Sorting is also considered to free up space and also to eliminate the unnecessary
broken tools. If the tools are maintained in an effective manner, then the quality of the product is
also enhanced (Goetsch and Davis, 2014).
Set in order
In this, the main focus is on the efficiency and effective storage methods. The strategies
that are taken into consideration are shadow board, modular shelves.
Shine and inspect through training
Once the unnecessary items are eliminated that is giving direct impact on the work areas,
then it is evaluated to clean the work area in a proper manner. Workers take into consideration to
keep the work area clean that will assist to enhance the ownership of the equipment and facility.
The direct impact will be made on the level of production (Çal and Adams, 2014).
Standardize
In this, the main focus is given on standardizing the best practices that should be used by
the organization. It gives permission to the employees to participate in the development of such
standards. It is one of the valuable sources of the information related to the work and it should be
taken into consideration.

Total Quality Management
Sustain the improvements made
In this step, the main focus is on the status quo and also on the comfort level of the ways
to conduct the work. The forces that are related to sustaining define a new status quo and also set
the standard for the workplace (Zhang, Linderman and Schroeder, 2014).
d.) Comparing the performance with standards
Coca-Cola also takes into consideration this strategy to attain the goals and objectives of
the organization. It is essential that the performance that is attained by the organization can
match up with the standards. After analyzing the outcome it is evaluated that performance should
be compared with the actual standards that are set up by the organization. If the result is more
relevant to the expected performance then the strategies that are used for achieving the
performance will be accepted and implemented on the product of the company (Atwal and
Williams, 2017).
Methods of implementation of total quality management tools
It is essential that to attain the goals and objectives of the organization, the company
should give focus on total quality tools. By implementation of total quality management tools, it
gives direct impact on the profitability and productivity of the organization. The productivity and
profitability of the organization enhance in an effective manner. If the quality management tools
are not taken into consideration by the company, then the negative impact will be on the
profitability and productivity level of the organization (Smarandescu and Shimp, 2015).
Implementation of the total quality management tools are discussed below :
a.) Quality standards
Coca-Cola should take into consideration various aspects like rating given by the
consumers and also the quality offered by the company. If the company does not fix the
standards, then it can be difficult to conduct the day to day operations smoothly. Coca-Cola gives
focus on the factors like hygiene and also to use the ingredients that do not give negative impact
on the health of the consumers. The quality of the product is only the factor that is considered
important to attract the customers towards the product (Schneider, 2016).To implement the
quality standard tool the company should offer high quality of the product to the consumers. The
cost of the product should be according to the quality that is offered to the consumers. If the

Total Quality Management
quality is low, then the consumer will not buy the product at the high price. The essential factor
in the beverage sector is the taste and quality that is given by the company. Coca-Cola gives
emphasis on enhancing the quality and also the satisfaction level of the consumers. If the quality
is good enough, then the company can easily attain success in the market (Akgün, Ince,
Imamoglu, Keskin and Kocoglu, 2014).
b.) Training
Training is given to the employees of the organization after analyzing the quality offered
by the company. The working pattern of the employees is also one of the important factors that
are used to enhance the quality of products. If the employees of the organization are trained in an
effective manner, then the quality of the product can be effective enough. It also enhances the
knowledge of the employees who are working for the organization. So, it is an essential aspect
on which the company gives focus so that proper quality can be maintained and also the
satisfaction level of the customer can be enhanced (Cavazzana, Larsson,Hoffmann, Hummel and
Haehner, 2017).
c.) Comparing the performance attained with the standards
For effective implementation of the strategy in the workplace, the company has to take
into consideration the capability of the employees and also the working conditions of the
organization. This is important to implement in the organization, then only the company can
accomplish the goals and objectives (Banks, 2016).
d.) 5S Method
This is the method that gives a positive impact on the customers and also enhances the
efficiency of the organization. The direct connection is with the quality of the product that is
offered to the consumers. In this method, it not only considers the employees of the organization
but also enhances the quality of the product, so that the organization can work smoothly. The
method is important to be considered by the organization. It helps the organization to sustain in
the competitive environment by offering effective quality products to the consumers (Karnani,
2014).

Total Quality Management
Evaluation of the implementation techniques
The main focus of the Coca-Cola Company is to increase the growth of the industry.
Total quality management assists the company to compete in the competitive environment in an
effective manner. Coca-Cola considers the quality management tools so that the efficiency can
be maintained by the organization. The demand for the product also increases when the total
quality management tool is effectively implemented in the organization. Every company gives
focus on enhancing the satisfaction level of the customers. If the customers are not satisfied, then
it can give negative impact on the image of the company (Krzywoszynska, 2015). The success of
the Coca-Cola Company can be analyzed by considering the following points:
Innovative techniques
Coca-Cola Company gives focus on the innovative techniques. Various innovative ways
are introduced in the market by the company that gives positive impact on the working pattern of
the organization. Innovation is considered as an important element for the organization. It is
evaluated that to attain success innovation strategies are important to be considered (Schank,
2013).
Technology
To attain growth and profitability, the organization should give focus on adopting an
updated technology. If the company uses the latest technology, then the activities can be
conducted properly. The technology used by the company helps to conduct the operations on
time and also enhance the satisfaction level of the consumers (Sallis, 2014).
Organization dealt with the change
By analyzing the change, it is evaluated that the company has achieved success in the market.
With the use of effective quality management tools, the company enhances the growth and image
in the market. Coca-Cola also made many changes to enhance the satisfaction level of the
customers. There are various flavors that are introduced by the company so that the customer
gets attracted towards the company. The company also offers the product in various segments
like in the bottle, Cans (Sachdeva, 2015).

Total Quality Management
Recommendations and Conclusion
By analyzing this report, it is concluded that the company has enhanced the market share
and also attained the success. With the use of total quality management tools, the company is
giving focus on enhancing the productivity level. In this report, the proper analysis is made by
taking into consideration total quality management tools. To survive in the competitive
environment it is important that the company should give focus on enhancing the satisfaction
level of the employees.
Also based on the findings of this report, it is evaluated that the company has efficient
and productive quality management system. The presence of the company globally means that
proper emphasis should be given so that the standards that are expected by the consumers can be
met in a proper manner.
References
Akgün, A.E., Ince, H., Imamoglu, S.Z., Keskin, H. and Kocoglu, İ., 2014. The mediator role of
learning capability and business innovativeness between total quality management and financial
performance. International Journal of Production Research, 52(3), pp.888-901.
Atwal, G. and Williams, A., 2017. Luxury brand marketing–the experience is everything!.
In Advances in Luxury Brand Management (pp. 43-57). Palgrave Macmillan, Cham.
Banks, H., 2016. The business of peace: Coca-Cola's contribution to stability, growth, and
optimism. Business Horizons, 59(5), pp.455-461.
Çal, B. and Adams, R., 2014. The effect of hedonistic and utilitarian consumer behavior on
brand equity: Turkey–UK comparison on Coca Cola. Procedia-Social and Behavioral
Sciences, 150, pp.475-484.

Total Quality Management
Cavazzana, A., Larsson, M., Hoffmann, E., Hummel, T. and Haehner, A., 2017. The vessel’s
shape influences the smell and taste of cola. Food Quality and Preference, 59, pp.8-13.
Dale, B., 2015. Total quality management. John Wiley & Sons, Ltd.
Doeleman, H.J., Ten Have, S. and Ahaus, C.T.B., 2014. Empirical evidence on applying the
European Foundation for Quality Management Excellence Model, a literature review. Total
Quality Management & Business Excellence, 25(5-6), pp.439-460.
Goetsch, D.L. and Davis, S.B., 2014. Quality management for organizational excellence. Upper
Saddle River, NJ: pearson.
Karnani, A., 2014. Corporate social responsibility does not avert the tragedy of the commons.
Case study: Coca-Cola India. Economics, Management and Financial Markets, 9(3), p.11.
Krzywoszynska, A., 2015. Wine is not Coca-Cola: marketization and taste in alternative food
networks. Agriculture and human values, 32(3), pp.491-503.
Psomas, E., Vouzas, F. and Kafetzopoulos, D., 2014. Quality management benefits through the
“soft” and “hard” aspect of TQM in food companies. The TQM Journal, 26(5), pp.431-444.
Renz, F. and Vogel, J., 2016. Analysis of The Coca-Cola Company.
Sachdeva, G., 2015. Total Quality Management and Business Excellence. International Journal
of Management Prudence, 7(1).
Sallis, E., 2014. Total quality management in education. Routledge.
Schank, R.P., 2013. Explanation patterns: Understanding mechanically and creatively.
Psychology Press.
Schneider, S., 2016. How to design a measurable shared value strategy: the case of Coca-Cola
Brazil (Doctoral dissertation).
Smarandescu, L. and Shimp, T.A., 2015. Drink coca-cola, eat popcorn, and choose powerade:
testing the limits of subliminal persuasion. Marketing Letters, 26(4), pp.715-726.
Thomas, J.A., 2014. Meaning in interaction: An introduction to pragmatics. Routledge.

Total Quality Management
Volberda, H.W., Van Den Bosch, F.A. and Heij, C.V., 2013. Management innovation:
Management as fertile ground for innovation. European Management Review, 10(1), pp.1-15.
Zhang, D., Linderman, K. and Schroeder, R.G., 2014. Customizing quality management
practices: a conceptual and measurement framework. Decision sciences, 45(1), pp.81-114.