TOUR 2101 Final Project: Building a Food & Beverage Business Case

This project presents a business case analysis for a food and beverage venture in Whistler, focusing on Alta Vista Village, Nordic Estates, and Alpha Lake Village. The project explores various aspects, including the types of food and beverages offered, service models, technology requirements, and potential challenges like capital and competition. It highlights opportunities such as increased employment and transport network development, along with distribution channels like salespersons and retailers. The analysis assesses the business's sustainability, considering its employment generation, environmental impact, and social responsibility. The project also examines team characteristics, strategies for building strong teams, and the importance of adapting to market changes. The conclusion emphasizes the area's high population, sustainability, and available resources, suggesting a strong potential for the food and beverage business. References include articles and publications related to food and beverage courses, quality function deployment, membrane technologies, lean manufacturing, and service quality in the food and beverage industry.

Introduction to
Global Tourism

Tourism Product (Service)
 Building Food & Beverages in Whistler

Targeted market
 Targeted areas ;
 Alta Vista village.
 Nordic Estates.
 Alpha Lake Village.

Types of food and beverages
 Fruits.
 Vegetables.
 Coffees.
 Tea

Food and beverage services
 French services.
 Cart services.
 Take away services.
 Online support services
 Food nutrition education service

Technology needed
 Computers
 Refrigerators.
 Sorting machines.

Challenges
 Lack of enough capital to expand the business.
 lack of adequate transport .
 management challenge .
 Business regulation and compliance.
 lack of competent individuals.
 The issue of competition.

Opportunities
 Increased employment.
 Development of transport networks for transporting food and
beverage products.

Channels of distribution
 Sales person.
 Distributors.
 Wholesalers.
 Retailers.

Whether business is sustainable
 It creates employment.
 There is no pollution.
 The business is socially responsibly providing food for consumption by
human beings.

Characteristics of team hired
 The work experience.
 The level of education.
 The level of integrity.
 Ability to maintain teamwork skills

Strategies
 Building strong teams
 Use of retail execution team