Tour Operation Management: Brochure Alternatives for Tour Coordinators

This report examines the suitability of various brochure alternatives in tour operation management. It explores the advantages and disadvantages of video brochures, email brochures, and e-brochures, highlighting their effectiveness in attracting clients and promoting tour packages. The report discusses the benefits of each type, such as the visual appeal of video brochures and the cost-effectiveness of email brochures, while also considering their limitations. It emphasizes the importance of brochure design, including layout, photography, and pricing, to ensure that brochures effectively communicate with potential customers. The analysis provides valuable insights for tour operators seeking to optimize their marketing strategies and enhance their consumer engagement.

TOUR OPERATION MANAGEMENT
Brochure is a tool that plays a wide role in selling of tour
packages as it provides complete description of packages
to company customers and helps in retaining clients with
Thomas Cook. A brochure should be designed in a way
that it will be clear and understandable to clients and
must be able in attracting more consumers towards
corporation and clearly explain all aspects of tour plan
that association made for their customers (Luis,
Dolinskaya and Smilowitz,2012).
 Email Brochure – This type of tour operators help
outbound tour operators to serve customers with help
of email that is a technological developed option.
This heading includes that various tour operators mail
all details of vacation package to its customers and
make them aware about price and locations. It is a
most easy and cheapest way to publish services and
make strong consumer base for their company. It is a
most efficient way of publishes servicing in
marketplace for concerned industry (Guo and He,
2012).
E-Brochure – It is a different way of publishing services
in market and make purchaser aware about services that
are provided by corporation. E-Brochure is an easy and
most convenient way to make connection between
association and its target buyers. E-Brochure is attached
with website of Thomas Cook and any consumer that
visits company site he or she will be able in viewing that
brochure easily
.
 Video Brochure – Most attractive way that gets
attention of many clients and also provides full
description of travel plans that is video brochure
that contains short and long clips of destinations
and services that are provided by enterprise. It is a
collection of different site’s pictures that gains
attention of consumers towards association. This
sort of brochure attracts more clients than any
other method of brochure. This method is suitable
for inbound travel coordinators.
This study helps in making relevant decisions related
to brochure making and provides several alternatives
in brochure making that attracts more clients and
suggests cheaper and easiest way to publish services
that is actually work for getting customer attention
(Naji-Azimiand et. al., 2012).
There are some steps which should be included in
design of brochure. Elaboration of these brochure are
discussed as beneath:
1. Design Brochure:- In this step a proper layout
is defined that must be follow for making a
poster.
2. Take Photos:- These are to be used for making
poster eye catching in the eyes of clients.
3. Write a Copy:- A blueprint of brochure should
be prepared to take guidance for future
activities.
4. Determine Price:- An adequate pricing should
be set so that it should be beneficial for both
company and client.
Suitability of alternatives to a traditional brochure for different kind of tour coordinators