Tour Operation Management Report: Stages, Pricing, and Strategy

This report analyzes tour operation management within the context of ICB Tours, focusing on the stages involved in developing holidays, contracting methods, and pricing strategies. The report begins with an introduction to the tour operation industry, emphasizing the need for high-quality products and services to attract customers. It then outlines the stages of holiday development, including market research, planning and scheduling, and contracting with suppliers. Different contracting methods, such as fixed contracts, are evaluated. The report also touches upon the strategic decisions made by tour operators, the current trends and developments. The report concludes by summarizing the key findings and emphasizing the importance of tour operators in creating effective tour packages. References to relevant academic sources are also included.

TOUR OPERATION
MANAGEMENT
TASK 2

INTRODUCTION
 The tour operation and management is one of the dynamic and service driven
industry and to be successful in the market they need to deliver high quality
products to the customers (Brennan and Bae, 2018 ). Thus, operators need to make
the arrangement for the transport, accommodation and tours package so that it can
attract to the customers.
 The present report is based on the Hilton in UK and they are working as the tour
coordinator. They must provide the effective services to the customer.
 Thus, report need to look upon the various things as current and recent trends and
development, stages and time scales involved in developing holidays, various
method of contracting, selling price of the holiday, planning decision taken for the
selected brochure and the suitability of alternative tradition brochure for various
tour operator. Lastly, the strategic decision are needed to be made by different team
operator.

2.1 Define the stages and timescale involved in developing holidays.
There are various stages that get involved in order to develop the sightseeing and or this ICB tour operators are taking
various initiatives steps as-
 Market research- It is one of the main objectives in terms to analyse and understand the major attributes and that
must relate with special market with tourist as well destination. It is typical for the tour operators to arrange the all
services for the individual (Fang, Yin and Wu,, 2018). In this term, they decide to undertake below mentioned
points and this all are defined in following context as-
Identification of the factor associated with economic, political, social and climate that can impact over growth of package
tours.
To get effective approach to the suppliers.
To take better policy decision.
 Planning and scheduling- It is the responsibility of tour operator to suggest better place to the travellers. The time
date and location all things are need to be decided so that things can be scheduled in better manner (Ferguson,
2018 ). With help of planned out all activities the customer can get the effective services.
 Contracting- After finalising the locations, there are organisation for lodging, airline, operators for transport and
many more. There the tour operator provides option as to negotiating directly with airlines or to get booked with by
themselves.

2.2 Description on evaluation on suitability of differ method of contracting for
different components of holiday.
The term contracting refers as to deal with the many contracts in order to identify the agreed value of
the price and product. In terms to plan the holiday effectively the better contracts are to made so that
holiday can be successful with planning of all other activities. In addition to this, components of the
holiday will be inclusive of the various features as hotel, transportation, sightseeing places etc. Thus,
these methods are defined in following context as are-
 Fixed Contract: This are the contracts that are based on the fixed price and it is effective in bulk
consumption and in the purpose of high level of the consumption. In this kind of the contracts the
service provides fix rate of the bookings and there are number of the people who takes the
responsibility effectively (Inkson and Minnaert, 2018 ). It is beneficial for having the large number
of booking at the heavy discounts and class facilities will be provided at the lower price.

2.3 Calculation on the selling price of holiday from given information.

CONCLUSION
Based on the above report it can be concluded that tour operators is
the main element that combines the tour and travel components in
order to create the tour package effectively. This will be helpful in
terms to promote the product and services. The present report is
based on business activities of ICB tour operator. In this report, the
various things are to be covered as current and rends of tour
operators, strategic decision of the tour planners and evaluation of
the differ types of tour operators.

REFRENCES
 Brennan, B.S. and Bae, K.M., 2018. MBA Study Tours as Tourism
Products.
 Crossley, J.C and et.al.,2018. Introduction to commercial recreation
and tourism: an entrepreneurial approach . Sagamore Publishing
LLC.
 Fang, Y., Yin, J. and Wu, B., 2018. Climate change and tourism: a
scientometric analysis using CiteSpace. Journal of Sustainable
Tourism. 26(1). pp.108-126.
 Ferguson, E., 2018. Travel demand management and public policy.
Routledge.