LCB Tours: Tour Operations Management Report - Semester 1

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This report examines tour operations management, focusing on LCB Tours and its strategies. It begins with an introduction outlining the report's scope, which includes an analysis of regulatory bodies, inclusive tour options, and the stages and timescales involved in developing a holiday. The report then delves into different methods of contracting, such as fixed contracts and allocation services, crucial for operational efficiency. It provides information on a hotel, JW Marriot, highlighting its services. The report also explains the calculation of selling prices and concludes by summarizing the key strategies employed by LCB Tours, such as the use of social media and online marketing, to attract and retain customers. The report aims to assist the product development team in understanding the current trends and strategies in the tour operations industry. This report covers topics such as market research, planning, contracting, costing, financial evaluation, brochure creation, advertising, operations, and post-tour management.
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TOUR OPERATIONS MANAGEMENT
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Introduction
Regulatory Bodies
Inclusive tools
Stages and timescale involved in developing holiday
Different methods of contracting
Information of hotel
Conclusion
References
Table of Content
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Study discusses about LCB tour services which works as a tour
coordinator indulge in providing travel services to make their consumer
feel relax and happy.
Report discusses about the current, future trends and development on the
tour operators strategy. It highlights the stages and time scale involved in
developing a holiday.
Further assignment lays emphasis on different methods of contracting
and time scale involved in developing holiday.
Introduction
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There are many kinds of authorities that regulate the entire operations of
hospitality industry:
Association of British travel agent
Federation of Tour Operators
UK Civil Aviation Authority
Association of Independent Tour Operators
Regulatory bodies
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There are various kinds of tours that are used by travellers as per the needs
and requirements:
Days
Times
Destinations
Inclusive tours
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LCB tour operators are involved in providing travel services that improves
the travelling experiences of travellers. Stages and timescale required in
developing holidays are as followed
Market research
Planning and scheduling
Contracting
Costing
Financial evaluation and pricing
Brochure creation
Advertising
Operation and execution
Post tour management
Stages and timescale involved in developing holiday
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Fixed contract
Fixed contract is made between tour-operators and share holders. It is very necessary for LCB tour-
operators to make this type of contract as it will help the company in achieving efficiency.
In this dealing company is involved in paying some amount to the stakeholders so that their
activities are carried out effectively.
Allocation
This allocation service can be used by LCB tour operators to book hotel and carrier services. It will help
company in getting early booking and this will also support in increasing their revenue. Before
connecting to carrier department services, organisation engages in doing dealing with suppliers at
nominal price.
This allocation activity supports firm in saving cost and also with the help of this they can minimise and
make effective use of their resources.
Different methods of contracting
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As LCB is planning to provide facility to stay in JW Marriot, It is leading
brand that operates its business across the world.
The hotel has more than 1000 outlets across the region. It provides
luxurious services and resort facility to guest.
It is located near to airport and conventional centers thus ,it is easy to reach
to this place for travelers
Information of hotel
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Selling price is the actual rate of product on which company sells its products and
services in the market. In order to decide the selling price entity has to look upon
its expenditures and revenues and have to add marginal profit in to it. This helps in
deciding the actual pricing selling price (Fartash, Hadi and Xiao, 2016). LCB tour
firm incurs direct, indirect expenses. Calculation of selling prices is illustrated as
below:
Calculation of selling price for holiday
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From the above study it has been summarised that in order to increase
sales LCB tour-operators has been involved in making different type of
contracts like fixed, allocation and Ad-hoc.
Also, this has made the relationship between company and stakeholders
stronger.
Further report has also explained that company has applied different
strategies like making use of social media techniques, online and internet
marketing has assisted company in attracting new travellers and retaining
the old one
Conclusion
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Coles, T., HC Poland, R. and Clifton, J., 2015. Ecotourism in an Educational
Context: Promoting Learning Opportunities Through Travel. Journal of
Biological Education. 49(2). pp.213-217.
Enoch, M., 2016. Sustainable transport, mobility management and travel
plans. Routledge.
REFERENCES
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