LCB Tours: Tour Operations Management Report - Semester 1
VerifiedAdded on 2023/02/03
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AI Summary
This report examines tour operations management, focusing on LCB Tours and its strategies. It begins with an introduction outlining the report's scope, which includes an analysis of regulatory bodies, inclusive tour options, and the stages and timescales involved in developing a holiday. The report then delves into different methods of contracting, such as fixed contracts and allocation services, crucial for operational efficiency. It provides information on a hotel, JW Marriot, highlighting its services. The report also explains the calculation of selling prices and concludes by summarizing the key strategies employed by LCB Tours, such as the use of social media and online marketing, to attract and retain customers. The report aims to assist the product development team in understanding the current trends and strategies in the tour operations industry. This report covers topics such as market research, planning, contracting, costing, financial evaluation, brochure creation, advertising, operations, and post-tour management.
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