Tour Operations Management Report: Greece Package for LCB Tours

This report, prepared for a Higher National Diploma (HND) in Hospitality Management unit on Tour Operations Management, details the planning and design of a tour package to Greece. As a Tour Coordinator for LCB Tours, the report outlines the stages involved in creating the holiday, including market research, scheduling, contracting, costing, brochure creation, and advertising. It also covers regulatory bodies such as ABTA and CAA. The report specifies the itinerary, accommodation at Avra Beach Resort, and pricing for students and family members. Different methods of contracting, a price comparison with other tour operators, and the calculation of the selling price are also presented. The report highlights the affordability of LCB Tours' packages and concludes with references to relevant literature on tour operations and tourism management.

TOUR AND OPEARTIONS
MANAGEMENT
TASK - 2

TABLE OF CONTENTS
1. Introduction
2. Regulatory bodies
3. Details of all-inclusive tour and itinerary
4. Assessing the stages and timescales being involved in developing holidays
5. Different methods of contracting for different components of the holiday
6. Calculation of selling price of a holiday
7. Information about hotel in Greece
8. Price comparison with other tours
9. Conclusion
10. References

INTRODUCTION
The main aim of the current presentation is to throw light on planning and
designing a package. As a Tour Coordinator of lcb Tours, stages being involved in
the creation of holidays will be discussed and planning decisions will be evaluated
for designing a broacher. The current presentation will also focus on the suitability
of various methods of distribution being used for selling holidays by different tour
operators.

REGULATORY BODIES
• Association of British Travel Agents (ABTA)
• Association of independent tour operators (AITO)
• Federation of tour operators (FTO)
• Civil Aviation Authority (CAA)

DETAILS OF ALL-INCLUSIVE TOUR AND ITINERARY
The tour package has been decided for the students for the destination Greece. The
tour will be of 7 days and even the family members of the students can join the
tour however the prices will vary accordingly depending upon the age of the
family member. The students and other members will stay in hotel Avra Beach
Resort with twin sharing rooms. There are around 80 people and 40 rooms will be
booked. Taxi will be booked for sightseeing and other visits within Greece and
complete food including breakfast, lunch and dinner will be offered for 7 days.
The package to Greece will include all these services.

ASSESSING THE STAGES AND TIMESCALES
BEING INVOLVED IN DEVELOPING HOLIDAYS
Activities /stages Description Timescale
Market research
It involves researching the overall environment as well as
industry such as economy knowledge about the locations,
demand and supply, customer research, facilities, size of the
group, dates, attractions to be visited etc.
3 months
Planning and
Scheduling
It involves making decisions in regards with the location of
the tour. By carrying out market research, Greece have been
selected as a tour location. The group size is decided and the
tour will be of 7 days. Numerous sites will be visited such as
Acropolis Museum, Meteora, Parthenon etc. The tour will
start from 3rd November to 10th November.
2 months

CONTINUED…
Contracting
At this level, agreements are being framed and
signed by the tour operators and service providers. It
involves legal work and thus, need to be done on
time (Candela and Figini, 2012).
3 months
Costing
It includes the overall costing of the tour package.
Costing is ascertained by including prices of all the
facilities and activities included in tour.
1 month
Financial and
evolving
It also involves analysing the expenses as well as
profit margins considering price fluctuations.at this
stage, the profit of the tour operator is decided.
1 month
Tour brochure At this level, brochure is created for promoting the
tour package being developed so that customers can
be attracted
15 days

CONTINUED…
Advertising Methods of advertisements such as Magazines, radio and Television
will be used for advertising tour among the population
15 days
Operations and
execution
At this level, deposits, ticket bookings, checklists, itinerary and many
more is being done and the tour is executed (Buckley, 2014).
10 days
Post tour management Once the tour is completed, feedback from people linked with the tour
is taken so as to make improvement in the next trip. It also involves
making payments due to the service providers.
15 days

DIFFERENT METHODS OF CONTRACTING FOR
DIFFERENT COMPONENTS OF THE HOLIDAY
• Fixed contracts
• Allocation contract
• Ad-hoc contracts

CALCULATION OF SELLING PRICE OF A
HOLIDAY
The destination for the student’s tour is Greece and it will be for 7 days. Even the
family members of the students can join the tour however the prices will vary
accordingly depending upon the age of the family member. The students and other
members will stay in hotel Avra Beach Resort with twin sharing rooms. There are
around 80 people and 40 rooms will be booked. Taxi will be booked for
sightseeing and other visits within Greece and complete food including breakfast,
lunch and dinner will be offered for 7 days. The package to Greece will include all
these services and the prices of the activities is being defined underneath:

CONTINUED…
Facilities
Price (in pounds)
Students Guest (above 15 years) Guest (6 months to 15 years)
Transport (air tickets, taxi
and coach fare and visit fare)
150 160 145
Accommodation 50 62 40
Food 40 52 35
Sightseeing and entry tickets 50 55 45
Total cost 310 329 265
Add profit margin (10%) 31 32.9 26.5
Sales price 341 361.9 291.5

INFORMATION ABOUT HOTEL IN GREECE
The hotel being selected for the tour is AVRA beach resort and hotel situated in
Rhodes Island in Greece. It offers ultimate stay experience to guests with splendid
beach and natural surroundings attached to it. It offers many facilities to their
guests such as pool, bungalows for relaxation, Jacuzzi, water sports action and
many more. For the student’s tour, the twin sharing room is being booked in 100
Euros where two adults will share a room (Bellman, 2015).