Analyzing Trends, Holiday Development & Strategies in Tour Operations

This report provides a comprehensive analysis of tour operation management, focusing on current trends and developments within the industry. It examines the effects of these trends on tour operators, including the increasing availability of information, the rise of independent travelers, technological advancements, and the importance of safe and secure environments. The report also assesses the stages and timescales involved in developing holidays, evaluating different methods of contracting for various components and types of tour operators. Furthermore, it delves into the planning decisions behind brochure design, the suitability of alternatives to traditional brochures, and the effectiveness of different distribution methods. The study also evaluates the strategic decisions made by different tour operators and compares the tactical decisions they could take in various situations. The report highlights the importance of adapting to changing market dynamics and implementing effective strategies to attract and retain customers in the competitive tourism sector. Desklib offers students access to a wide range of solved assignments and study resources.

Tour Operation Management
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Contents
Introduction:....................................................................................................................................3
Task 1...............................................................................................................................................4
1.1 Analyse the effects of current and recent trends and developments in the tour operators
industry........................................................................................................................................4
Task 2...............................................................................................................................................6
2.1 Assess the stages and timescales involved in developing holidays.......................................7
2.2 Evaluate the suitability of different methods of contracting for different components of the
holiday and different types of the tour operator..........................................................................9
2.3 Calculate the selling price of a holiday from given information below..............................10
Task 3.............................................................................................................................................12
3.1 Evaluate the planning decisions taken for the design of a selected brochure......................13
3.2 Assess the suitability of alternatives to a traditional brochure for different types of tour
operators and recommend the most appropriate for your tour package....................................15
3.3 Evaluate the suitability of different methods of distribution used to sell a holiday for
different types of the tour operator and recommend the most appropriate for your tour
package......................................................................................................................................16
Task 4.............................................................................................................................................18
4.1 Evaluate the strategic decisions made by different types of tour operators........................19
4.2 Compare the tactical decisions that could be taken by a selected tour operator in different
situations....................................................................................................................................22
Conclusion:....................................................................................................................................24
References:....................................................................................................................................25
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Introduction:
Travelling is the new trend for people and for many it’s a one-time dream to be achieved in life.
There are many tourists’ destinations one wants to travel but can’t due to the low facilities and
less knowledge of the tour provide companies. The increasing numbers of travellers are
increasing the number of tour operators worldwide which is giving rise to the competition and
new strategies in the tourism sector. With the expansion of sector new types of leaflets are
introduce one of which is explained below also current trends and innovative developments in
tour industry are covered. The methods of creating attractive brochures to lure the backpackers
for selecting a single tour operator are getting more creative, there are different types of
strategies used by various types of tour operators to get more number of voyagers attached to
them. The brochure is very much essential to find and make customers aware about the services
worldwide, upgrading technologies in the tour industry are making travel very much easy as
people are more aware of the destinations available and select the best from them. The upcoming
trends in the tour sector of the UK are discussed below.
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Task 1
1.1 Analyse the effects of current and recent trends and developments in the tour operators
industry.
Current and recent trends
and developments.
Introduction:
The leaflet presented here
gives information about the
different trends that are
developing day by day in the
tour sector, these trends are
increasing the number of
travellers every year and
various strategies are need to
be implemented so that
Trailfinders Ltd can keep up
with the market effectively.
Independent travellers:
Higher numbers of
independent travellers are
emerging from all around the
world due to the availability
of more cheap travelling
options and all kind of
facilities online. Most of the
independent travellers are a
Tour operators:
Different tour operators are
connected with tourism and
the travellers which make
them develop more efficient
tour package which is
developed to increase the
number of backpackers who
stick with Trailfinders Ltd and
its services so that it can get
more profits at more class
services to the travellers.
Technological development:
Trailfinder Ltd uses all the
new technological innovations
to get their customers like
booking of tickets online,
audits, a virtual tour of
Availability of information:
Many people avoid travelling
as they have less information
about the place they are going
to travel, but with the help of
brochures and other data
Trailfinders Ltd provides all
the data to the backpackers no
matter at what place they are
travelling or willing to, which
builds a sense of trust among
the customers and they get
more attracted towards it.
Advertising Campaigns:
Advertising of a brand is very
much important for a company
to connect with the clients.
Trailfinders Ltd needs to
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businessman or other leading
celebrities, mountaineers,
bikers and further to pursue
their concerts or passion.
They book their own personal
accommodations and trips
which leads to a certain loss
for Trailfinders Ltd (Baum,
2016).
Niche tourism:
The rise of niche tourism is
one of the most loved and
famous tourism
developments, which gives
opportunities to Trailfinders
Ltd for more profits. The
coming demand for the niche
tourism is steadily growing in
countries like the UK and
other countries globally. The
various types of niche tourism
may include golf tourism,
dark tourism, wildlife tour,
wine tour, eco-tourism, etc.
destinations and so on, which
not only increases the
customer’s satisfaction level
but also increases more
willing clients towards them.
Safe and secure
environment:
The main concern with
travellers is that is the place
they are visiting is safe for
them as none of the visitors
will think of going to a place
filled with chaos and fights.
Many of the travellers usually
seek for a safer and silent
place to improve their
travelling experience (Kew
and Stredwick, 2017).
Availability of services:
Different services like easy
booking of tickets, lodging,
transportation and others
should be available on time
which is a challenging task for
Trailfinders Ltd as any fault
will lead to loss of clients
(Bell, 2016).
attend more campaigns where
they get a chance to connect
with the travellers and gain
knowledge of going trends in
the market which will also
help them in meeting new
clients.
Conclusion:
Many types of tour operators
are explained in the leaflet,
which has many impacts on
Trailfinders Ltd and also many
measures are suggested to the
tour company for increasing
their client base.
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Task 2
Introduction:
Developing a perfect and satisfying package for clients is a very much complicated task for
Trailfinders Ltd as with the increasing tourists from all over the globe developing of a plan is
relatively hard there are many problems like language and cultural differentiations which affect
the plans. There are many methods for maintaining and implementing holiday packages like
marketing of tour plan and execution of it.
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2.1 Assess the stages and timescales involved in developing holidays.
The procedure of developing a holiday package can be divided into many stages but one of the
most important and first ones is planning, which needs to be completed for attractive and client-
focused holiday packages. The up gradation of timescale provides effective services to the
voyagers. Trailfinders Ltd embraces different techniques which would incorporate different
appealing offering in the association to outline the quality bundles of the diverse customers the
stages are as per the following:
Stage 1- Tour Itinerary Development:
Tour Itinerary Development ordinarily relies upon two angles which are, for the new visit
administrators to investigate on the visiting goal and in addition elements for visit and the
prestigious ones ought to audit the polls that the prior members in visits have finished. This stage
incorporates the data on the inception purposes of the occasion, course points of interest of the
occasion, visitor goals to be secured amid the visit, convenience subtle elements, touring details,
travel detail elements and so on (Boyle, 2017).
Stage 2- Looking into the destination:
Researching the place is said to be the first and most vital advances while arranging holiday
packages, the goal ought to be according to the wants of the clients. Research ought to be done to
influence the visit for meeting the exact necessities in regard of the objective to showcase, to
approach the providers and to distinguish the real areas and additionally to have a near
investigation of elective areas.
Stage 3- Pricing of the tour package:
This choice is exceptionally intricate and specifically affected by outer components. The cost-
based visit valuing thinks about the components like item cost and rate of return while the
market-based visit estimating mulls over variables, for example, skimming, differential,
infiltrating and in reverse. The finish of the value structure ought to be finished by the visit
organizer about four to five months or more preceding a visit flight.
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Stage 4- Brochures of the tour:
The hand-outs are set up such that it contains every one of the points of interest of the visit and
help the clients to decide. Trailfinders Ltd needs to incorporate every one of the subtle elements
which make it simple for the client to settle on the choice.
Stage 5-Arrangements of the visit providers:
There is a possibility for the visit organizers for consulting with the airlines in an immediate or
assistance way of a movement organization. One might say that genuine and also solid nature of
the tourism providers is a huge factor that ought to be thought about by the visit organizer. It is
prescribed that the arranged game plans settled upon through exchanges with property officials
be point by point promptly after each gathering and the visit organizer must hit an adjust with the
quality with the cost of services.
Stage 6- Developing the tour plan:
It is important to develop a plan at every stage of its completion as it will help in finding out all
the loopholes and obstacles in the holiday package, through which Trailfinders Ltd can take
timely and effective measures to improve and correct the services. Before developing a plan
Trailfinders Ltd needs to keep a track on its financial expenses as it is a matter of great concern
because if the budget exceeds it will lead to more expensive holiday package and will turn off
the willing clients (Ghimire, 2013).
Stage 7- Implementing the tour:
The success of tour plan depends upon the proper execution which is a step where all the flaws
come in front of tour operators. This stage covers the practical phase of the package and so
carries a very important value.
Stage 8- Post tour management:
The work doesn't end where the visit gets complete, it is essential to accumulate the reactions of
the voyagers for their encounters in the visit. The masterminding of the visit for pioneers requires
a segment of the stages like factual looking over to pick the objectives and offices which ought
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to be flawless so they consent to acknowledge moreover visits. These discoveries give a plan to
Trailfinders Ltd on how the following visit is to be arranged, outlined and showcased.
2.2 Evaluate the suitability of different methods of contracting for different components of
the holiday and different types of the tour operator.
Trailfinders Ltd is a unique amongst the most known organizations and has an extremely rich
foundation. There are distinctive strategies in which the visit administrators can get into an
agreement with the providers. The fitting of the visit bundle is totally subject to the interests of
the clients.
 Direct Sale Operators:
The visit operators have been selling their bundle to the public specifically, in the fact that they
can offer out of the box esteem. It is smarter to go for these administrators on the off chance that
one needs to be certain about the desires to be drawn from a holiday package.
 Domestic operators:
They have a high ground to know the residential seasons, culture, and sustenance because of
which they are likewise called as Residential administrators. The overall industry has upgraded
quickly lately and is currently huge, including the colossal huge part of the volume of residents
in monetarily generated nations (Filby, et. al, 2015).
 Inbound tour operators:
These visits are accessible in many dialects, at an additional cost; including German, Spanish,
Chinese, Italian, Japanese, Russian and French. These visit administrators practice and provide
food for inbound voyagers to the UK from a wide range of nations.
 Outbound tour operators:
The outbound visit operators provide travel reports, transportation to the main places where the
travelling starts and contracts with other inbound visit operators to provide transport facilities,
nearby touring and other services as desired all through the going on a visit.
 Specialist Tour Operators:
This kind of tour operators provides services to the people who have interest in the particular
geographical area and provide services to them according to the type of clients and the area they
desire to visit.
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2.3 Calculate the selling price of a holiday from given information below.
Attributes Cost in € and £
Single person rate 96 €, is the cost of a
twin room (divided by two adults)
96*42/2*1.12*5
11,289.6
High comfort luxurious coach bus price
includes two drivers, fuel tour manager,
road expenses and all ferry taxes.
£11,200
Tour guide rate €945
Total cost 23,434.6
mark-up 33% 7,733.42
Sales price 31,168
Adaptations:
Provided exchange rate= €1.12
Selling price per person of overall tour= 31,168/42 = €742
Overall sale price of the tour package is £ 31,168
Per person is required to give €742 to the tour operator.
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Conclusion:
There are different kind of tour operators and many methods like sales only contract, fixed
contract and express contract to deal with the travellers. The different methods of contracting
through various components are transport, attractions and hotels.
(Figure: The UK to Europe tariff growth 1991-2013).
(Source: Aviation Economics, 2014).
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Task 3
Executive Summary:
One of the easiest ways to reach the willing travellers is to handle them travel brochures, it has
also been one of the most efficient and effective marketing tools for a tour operator. 50 to 60% of
the budget by tour operators is spent on making brochures. The brochures can be handled simply
and are easy to reach and understand.
Introduction:
There are many tactics used by tour operators to sell their particular holiday package. This is
adopted by both the tour operators DRUMGOLF and Belmond travels so that they can provide
information to the people and make them avail the services. Belmond is located in London and is
considered as best rail and hotel operator in Britain whereas DRUMGOLF provides luxury gulf
tours to the visitors.
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