Tour Operations Management: LCB Tours Report Analysis

This report, prepared for LCB Tours, explores the fundamentals of tour operations management within the travel and tourism sector. It covers the stages involved in creating and pricing holidays, including market research, planning, contracting, costing, and promotional strategies. The report analyzes the impact of current trends on the industry, examining various tour operator types, their services, and the importance of strategic decision-making. It delves into costing methodologies, including the calculation of selling prices, and provides insights into contracting methods. The report concludes by emphasizing the significance of adapting to evolving market dynamics and the role of tour operators in the broader tourism landscape.

Tour Operation
Management

INTRODUCTION
• Travel and tour is a industry that provide services to public such as activities,
airlines, car rentals, cruise lines, travel insurance and many more.
• Travel and tourism sectors affects by changing in day to day trends.

STAGES AND TIMESCALES
• Market research
• Planning and scheduling
• Contracting
• Costing the holiday
• Financial evaluation and pricing
• Creating the brochure
• Advertising and promotion
• Operation and execution
• Post tour management

CONTRACTING FOR DIFFERENT
COMPONENTS OF THE HOLIDAY
• In context of LCB tours, company also different types methods of
contracting for different components of holiday which are as discussed
below:
• Fixed contract:
• Allocation:
• Ad-hoc

CALCULATION OF THE SELLING PRICE OF A
HOLIDAY
Details Price(in £)
Accommodation cost 9000
Transportation cost 11200
Charges of tour guide 945
Total cost 21145
Add: Profit margin @ 33% 6977.8
Sale price 28122.5

CONCLUSION
• From above report, it has been concluded that travel and tourism sector plays an
important role in day-to-day businesses.
• There are some types of tour operators which are described in above report.
• Along with this, using current and recent trends also helps travel agency in
developing and expanding their businesses at market place.

REFERENCES
• Khuong, M. N. and Nhu, N. V. Q., 2015. The effects of ethical leadership and
organizational culture towards employees’ sociability and commitment–a study
of tourism sector in Ho Chi Minh city, Vietnam. Journal of Advanced
Management Science. 3(4).
• Mak, B. L., 2011. ISO certification in the tour operator sector. International
Journal of Contemporary Hospitality Management. 23(1). pp.115-130.