Tour Operations Management: Marketing Strategies and Trends Analysis

This report delves into the realm of tour operations management, examining the impact of recent trends and marketing strategies. It explores how factors like globalization, technological advancements (such as flexible booking options), and economic conditions influence the travel and tourism industry. The analysis includes a discussion of PESTLE factors (Political, Economic, Social, Technological, Legal, and Environmental) and their effects on tour operations. Furthermore, the report highlights the importance of sustainable tourism development, emphasizing ethical practices and the creation of opportunities for local communities. The document also looks at the significance of increased customer spending power and its impact on the demand for travel-related services. This report provides valuable insights into the current landscape of tour operations, offering an understanding of the challenges and opportunities within the sector, ultimately aiming to aid in the development of effective strategies to succeed within the industry.

TOUR OPERATIONS MANAGEMENT
This so one of the fastest growing sector within the economy. Trailfinders is a large
company which mainly deals in travel and tour company which mainly focuses on
formulating effective tour packages in order to provide better satisfaction level. The
primary focus of this sector is capturing up the large market share through some
effective strategies. Major trends in travel and tour industry are given as follows:
Flexible booking options: Platform of opportunities are being provided by introduction
of technology like visitors can book the flights, buses and hotels. This in turn saves time
and cost of customers. There are various kind of benefits which are being provided by
this factor like collecting data regarding various places and making operations smooth in
nature.
Globalization and FDI: Boundaries of the respective countries has been eliminated by
the globalisation. This has create direct impact on the Trailfinders expansion across the
globe. Foreign direct Investment has aided many companies to enhance their reach on
other various countries. This in turn is helping generating revenue within country and
creating platform of opportunities to tour sector for growing and getting success.
Increase spending power of customers: More will be the purchasing power of the
customers, then more will be the power of buying luxurious types of products and
services. In addition, growing of this sector will in turn reduce the unemployment rate
and thus uplift the standard of living.
Effects of PESTLE factors: There are various kind of factors like political,
technological, economic, environmental, legal and social which can directly impact the
tourism activities for analysing up the tour operations.. There are some political aspects
which helps in identifying safety causes within tourist and that too should be positive.
Disposable income of the countries and customers along with their expenses is defined
by economic level of country. Legal aspect states the necessity of following up the rules
and regulations of the country.
Sustainable tourism development: This can be considered as crucial part who play its
role in ethical manner. In order to attain the goals and objectives of firm, it is highly
essential to conduct the operations in better manner. Sustainability can be maintained by
company by giving jobs to local people.
IMPACTS OF RECENT AND CURRENT TRENDS MARKETING TECHNIQUES