Tour Operations Management: Roles, Functions, and Package Creation

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TOUR OPERATIONS MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
LO1..................................................................................................................................................2
P1 EXPLORE THE DIFFERENT ROLES AND FUNCTIONS OF A RANGE OF TOUR
OPERATORS..................................................................................................................................2
P2 EXPLAIN THE SCALE AND THE STRUCTURE OF THE TOUR OPERATING
INDUSTRY.....................................................................................................................................6
LO2..................................................................................................................................................8
P3 OUTLINE THE DIFFERENT STAGES AND COMPONENTS IN THE CREATION OF A
PACKAGE HOLIDAY FOR A RANGE OF DIFFERENT TOUR OPERATOR
REQUIREMENTS..........................................................................................................................8
P4 DETERMINE AND FORECAST CHANGES IN CONSUMER DEMAND USING
DIFFERENT SOURCES OF RESEARCH...................................................................................17
LO3................................................................................................................................................19
P5 REVIEW THE CONTENT OF A RANGE OF PACKAGE TOUR PROGRAMS WHICH
SERVES A SIMILAR PRODUCT MARKET..............................................................................19
LO4................................................................................................................................................25
P6 EXPLORE EXAMPLES OF STRATEGIC AND TACTICAL DECISION-MAKING IN
TOUR OPERATIONS, PROVIDING SPECIFIC TOUR OPERATOR EXAMPLES................25
CONCLUSION..............................................................................................................................27
REFERENCES..............................................................................................................................28
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Figure 1: Inbound tour operators.....................................................................................................5
Figure 2: Outbound Tour Operators................................................................................................6
Figure 3: Domestic tour operators...................................................................................................7
Figure 4: Ground tour operator........................................................................................................8
Figure 5: vertical integration of TUI.............................................................................................13
Figure 6: Adventure tour...............................................................................................................24
Figure 7: Cultural Tour..................................................................................................................25
Figure 8: Wildlife Tour..................................................................................................................26
Figure 9: Historical tour.................................................................................................................26
Figure 10: Cruise tour....................................................................................................................27
Figure 11: Tourism........................................................................................................................28
Figure 12: Flights booking.............................................................................................................34
Figure 13:.......................................................................................................................................34
Figure 14: Transfer........................................................................................................................35
Figure 15: Sightseeing...................................................................................................................35
Figure 16: Visa for the country......................................................................................................35
Figure 17: Meal..............................................................................................................................36
Figure 18: Travel insurance...........................................................................................................36
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INTRODUCTION
Tour operation management is based on the concept of travel and tourism management. The tour
operation management contributes to making the travelling experience better and memorable for
the travellers. The tour operation management helps the organization in managing all the tour
operations as per the plan and adds more experience in travelling. Tour operation includes
creating holiday packages, methods of distribution, decision making, and brochures. All these
activities are managed with the help of tour operation management. The tour operator contributes
to managing all these activities with the help of tour operation management. This assignment
will provide details about the understanding of tour operation management including the details
of the different operation carried out by the organization.
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LO1
P1 EXPLORE THE DIFFERENT ROLES AND FUNCTIONS OF A RANGE
OF TOUR OPERATORS
TOUR OPERATORS
Tour operator is an individual responsible for booking, devising and controlling the whole trip.
Tour operator creates a holiday package by including different elements such as tours, hotels,
restaurants, airport, activities and transfers. TUI is a tourism sector industry based in the UK and
wants future growth and success that can be achieved by an introduction to new products and
services. The tour operator plays an important role in business expansion and in creating
attractive packages for travellers. The tour operators within the TUI organization will help in
creating attractive and affordable holiday package for business improvement (Richards and Font,
2019).
TYPES OF TOUR OPERATORS
Tour operators are responsible for making the travelling and holiday memorable for the traveller.
Different tour operators work on different concept and criteria. The tour operators in TUI
organization needs to follow different approaches for attracting the customers and for making the
holiday packages more attractive (Caber and Albayrak, 2018).
Inbound tour operators
Inbound tour operators work and create and arrange holiday packages for foreign tourist. They
are responsible for providing various services to the foreign tourist such as transfer,
accommodation, transportation, insurance services and entertainment. The inbound tour
operators create and manage holiday packages keep in mind the need and convenient of foreign
tourist and also provide a valuable contribution to foreign exchange. TUI organization needs to
corporate with the inbound tour operators to increase foreign tourism and revenue (Caber and
Albayrak, 2018).
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Figure 1: Inbound tour operators
Source: (www.tui.co.uk/brochures/)
Outbound tour operators
The outbound tour operators provide tourism services to the individual or group of individuals of
the country which are travelling from their own country to another country for a specific period.
The outbound tour operator helps the individual in preparing the documents such as visas,
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transportation, accommodations and other services. These operators coordinate with the inbound
and ground operators for the arrangement of the tour. TUI organization needs to corporate with
outbound tour operators to increase the outbound tourism and business expansion (Caber and
Albayrak, 2018).
Figure 2: Outbound Tour Operators
Source: (www.issuu.com/hirstilini/docs/tui_discover_worldwide_tours)
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Domestic tour operators
Domestic tour operator operates within the country and contributes to promoting the tourism,
beauty, diversity and culture to the citizens of the country. Domestic tour operator creates
packages as per the needs and choice of the customers. TUI organization has to work with the
domestic tour operators that will help the company in creating packages according to customer’s
interest that will help in introducing new services and in business growth (Caber and Albayrak,
2018).
Figure 3: Domestic tour operators
Source: (www.tui.co.uk/brochures/)
Ground tour operators
Ground operators are responsible for providing services and land arrangements at specific
destinations. The ground tour operators take care of the tourist by providing services like
travelling, entertainment, food, and accommodations. TUI organization needs to operate with the
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ground tour operator for providing excellent services to the tourist at the destination place (Caber
and Albayrak, 2018).
Figure 4: Ground tour operator
Source: (www.tui.co.uk/brochures/)
ROLES AND FUNCTIONS OF TOUR OPERATORS
A tour operator generally combines the different components of tourism for carrying out an
effective, affordable and memorable tour. The main role of the tour operator is providing
convenient and excellent services to the tourist that makes their tour memorable and full of
experience. The combination of different components will help the tour operator in carrying out
the services in an effective manner (Gowreesunkar et al., 2018).
Accommodation
Accommodation relates to the staying of the tourist at the destination. The tour operators help in
managing the accommodation for some time and according to the choice of the traveller. The
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operator includes hotels according to the convenience of the customers for a particular period
(Gowreesunkar et al., 2018)
Transport
Tour operator manages the transportation facilities for the tourist from the current location to the
destination. The management of transportation is according to the choice of the customers and
charges. The transportation may be through flights, coaches or ferry crossings (Gowreesunkar et
al., 2018)
Other services
Other services include the entertainment, food and airport transfer services. The role of the tour
operator is managing all the services as per the needs of customers for providing excellent
services. All the services are arranged and managed by the operators as per the customers need
(Gowreesunkar et al., 2018)
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P2 EXPLAIN THE SCALE AND THE STRUCTURE OF THE TOUR
OPERATING INDUSTRY
SCALE AND STRUCTURE OF TOUR OPERATING INDUSTRY
The tourism sector is one of the biggest and rapidly growing sectors in the world. The structure
of the tour operating industry is different from other sectors to make the working effective and
providing excellent services to the tourist. TUI is a tourism sector organization situated in the
UK and wants to introduce and expand new services and products with the help of tour operation
management that attracts the customers and contributes to business profit. The company needs to
create attractive holiday packages for business growth that can be created and managed by the
tour operator. TUI organization is a tourism sector company and thus needs to follow the
structure of the tour operating industry for proper functioning and gaining profit (Camilleri,
2018).
Transportation
Transportation is one of the most essential factors of the tourism sector as it helps in reaching the
destination. People use a different type of transportation such as airlines, taxies, railways and
cruise. The transportation department of the organization will help in managing transportation
services (Camilleri, 2018).
Accommodation
Accommodation is an essential aspect of travelling and the accommodation department will help
the organization in finding and providing the best accommodations to the traveller. The
department coordinates with different tour operators and hotel manager for finding efficient and
affordable accommodations for the traveller (Camilleri, 2018).
Information and coordination
Information and coordination department will help the tourist in knowing and gaining knowledge
about the new place and services. The tourist can get any necessary information and resolution
regarding any query through tourist information centres, tourism authorities and travel guide
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publications. The information and coordination department coordinates with the tourist for
providing any kind of necessary details and regarding queries (Camilleri, 2018).
Tour operators
Tour operators are one of the important parts of the tourism sector as they help the organization
in providing the combination of services like holiday packages. The tour operator coordinates
with the organization for creating and managing tour package as per the need. The tour operators
also look after the needs and interest of the travellers (Camilleri, 2018).
Government
The government body is responsible for creating laws and legislation for the travel and tourism
sector. The rules and regulations are made for maintaining peace and arrangements in the
tourism sector. TUI needs to follow the rules and regulation of the government to maintain faith
and success (Camilleri, 2018).
IMPACT OF INTEGRATION ON TOURISM INDUSTRY
Integration relates with the actions taken by the organization in order to expand the business.
TUI is one of the biggest travels and tourism organization in the UK and the integration of the
business will help the company in business growth (Koide and Akenji, 2017).
Vertical integration
Vertical integration relates with the expansion of business in different fields. TUI is a tour
operating company and the expansion of the business in different field will help in business
growth. The collaboration with the transport and hotel companies will help the TUI in expanding
the business along with profitability. The adaptation of vertical integration improved the business
productivity and profit of the company (Koide and Akenji, 2017).
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