Tour Operations Management: Holiday Packages and Promotion Strategies

This report provides a detailed analysis of tour operations management, focusing on the current trends and developments within the travel and tourism sector, with specific reference to Thomas Cook. It examines the stages and timescales involved in developing holiday packages, including research, pricing, and promotion. The report also explores different methods for contracting various elements of a holiday, such as fixed contracts and sales-only contracts. Additionally, it delves into the cost components of holiday packages and the design and planning of brochures, evaluating the process and communication strategies used for different types of tour operators. The suitability of alternative communication and promotional methods is also assessed, along with an overview of emerging trends in the UK tour operations sector and the differences between tactical and strategic decisions. The report emphasizes the importance of customer satisfaction and the use of technology in improving tour operations, ultimately aiming to provide insights into effective operational management and market strategies.

Tour Operations Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P 1.1 Recent trends and developments on the tour operators industry.......................................1
TASK 2............................................................................................................................................2
P 2.1 Stages and timescales in developing holiday packages.....................................................2
P 2.2 Different method acting of catching the various element of the holiday for antithetic
types of tour function..................................................................................................................3
P 2.3 Cost of the components of the package.............................................................................4
TASK 3............................................................................................................................................4
P 3.1 Design and plan a brochure and evaluate the process and planning decisions,
communication and promotion for different types of tour operator...........................................4
P 3.2 Suitability of alternative methods of communication and promotion for different types
of tour operator............................................................................................................................5
P 3.3 Non-traditional methods of distribution.............................................................................6
TASK 4............................................................................................................................................7
P 4.1 Emerging trends in the
UK tour operations sector..........................................................................................................7
P 4.2 Differences between tactical and strategic decisions.........................................................7
CONCLUSION................................................................................................................................8
REFERENCES ...............................................................................................................................9

INTRODUCTION
Travelling and tourism sector is the largest growing sector nowadays. This written
document is careful study of the different aspects enclosed in the tour transaction in the travel
and the commercial enterprise industry in which there can be adoptive plan of action
management and plan of action determination making. In this report to be focused on different
types of tour packages offering by the company and various recent developments. This report is
based on THOMAS COOK organisation (Robinson, 2016). The company basically located in the
United Kingdom and provide different kind of services in travelling related financial services.
Further, it covered method for contracting various competent of holiday.
TASK 1
P 1.1 Recent trends and developments on the tour operators industry
In tour and travelling sector is focusing on recent changes in operations management in
internal and external working environment. It is essential because of the major source of revenue
of the any countries. The development rate of tour and travelling sector is 6 % and focus on
increase number of made-to-order in the market. On the other hand, most of the important factor
may be used and for future development in the tourism market.
 Development of technology :- The new and updated technology is most important and
improve tour and travelling sector. In the context, new technology is useful and increase
number customer. Most of the customers are using the internet nowadays. With the help
of the internet provide complete information about any package and services. The use of
updated technology as per need of new culture or trends (Hoyos, 2015). They can also
call off their summons easy on Net if there are certain alteration in their plans. In this
way, such kind of activity is helping to improve number of customer and increase market
network in new areas.
 Increase is spending power :- The customer is having been increase their income level
and also focus on to spend some part of the income is a tour and travelling sector. This is
a help to all tours and travelling services to spend more income and benefit to increase
growth rate in the market.
 Holiday packages :- In this context, new holiday packages is to be provide by tourism
sector and increase number of customer in market. In addition, customer is attracted on
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different kind of packages is to be provided and flexibility in choosing to select any tour
and travelling sector.
 Customer satisfaction :- In this context, customer satisfaction is most essential part and
make improve levels of performance in market share (Bamford,2015). This has been
foremost crucial for the travelling operator, because customer satisfies decide future
business and increase general devolution in marketplace share.
All such factors are most essential and improve tourism sector or help to improve the operational
management programme. It also assists the client because it betters the client about the fate and
the services which are to be supplied by the tour operator company.
TASK 2
P 2.1 Stages and timescales in developing holiday packages
In tourism sector one of the most important parts and different aspect is given direct
impact on overall development and improve tourism sector. There is compulsory to do
preparation of action in the first stage that can assist in processing holidays by analyse all the
alternate and making the fewest effectual determination from them (Redjem, 2016). On the other
hand, some important factor, which is use art the time to decide the location or help increase
number of customers in market share.
 Researching the places :- The first and foremost step is to find out the new nearest places
and focus on the appropriate destination for the purpose of holiday of the customer. With
the help of research work, identify all necessitate of idiosyncratic who is consenting to go
for the holiday. To be focused on PESTLE model is to be used and find out the
environmental activity or help to analyse of environment in a business concern state of
affairs.
 Pricing of the packages :- In this context, pricing of the packages is decided future profit
or organisation in tour and travelling sector. Price is the most important factor and help to
increase the number of customers in the market (Kerzner, 2017). On the other side, lot
many competitions in the market and price is to be decided as per need and wants of
customers. There are needed to be considered the abroad transaction rates, costs of
adjustment and transportation system, the tax model in the various administrative
districts. All such kinds of factor are most essential and improve overall devolution. Price
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is to be fix by budget of the customer and render different kind of facilities is to be
provided by organisation.
 Promotion :- It is the least essential part for tour and travelling sector and increase market
share. At this stage use different method of promotion activity is used and publicize the
holiday bundle that can kind others cognisant about the holiday accumulation and can
attract more custom-made who can make contact on profitableness of the system (Flores-
Garza, 2017). To be focused and use more and more marketing is most important, it
provides new services is to be introduced in the market. With the help of advertisement
and promotion is helping to increase customer and achieve target market.
 Implication of plan :-In this stage, plan is to be implemented in operational management
and improve market carrying into action (Medlik, 2016). They are required to effectively
plan, which can make an impact on the overall effectiveness of holiday plan. In operation
management is focused on managing plan or each and every activity in effective manner.
This is the last stage of development of tourism and travelling sector.
P 2.2 Different method acting of catching the various element of the holiday for antithetic types
of tour function
In tour operation management to be focus on different parties which make direct impact
on tourism sector. In addition, focus on operational management activity in organisation. There
are to be concentration on some important factors are as follows :-
 Fixed contract :-In this context, use quantitative approach is to be used and contract of
sale, in which collective approach is applied where the tour operator is trying to take
more benefit and increase sales volume in market conditions (Byrnes, 2016). In addition,
there is some capacity to re utilization of resource and cover huge losses in overall tour
operational management activity. To manage work and focus on the external working
environment. The flat of hazard is high in this declaration which bring forth high turning.
 Sales only contractor :- The price factor is the most important part and high price of fixed
cost, improves tour and travelling sector. The level of operational activity is most useful
and there are fewer chances of any kind of price reduction in comparison to determinate
contracts (Vongsaroj, 2018). The price is to be set according to customer or demand in
the market. To be use demand and supply factor is to be used and improve market
condition.
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P 2.3 Cost of the components of the package
As per the given situation is there are cost is most important factor in tourism sector.
There are some students is planning tour for Asia, Africa or South America. To be focus on cost
of the components of the packages as help to identifying each and every factor to be used to
improve market share of tour and travelling sector.
Calculation Amount
Cost of room 6210
Cost of BB 2160
Total variable cost 8370
Cost of bus 5400
Cost of guide 900
Total cost of tour 14454
Add : profit margin 2890
Total sales 17344
Number of student 45
Price per student
There is all about the selling price of tour operation management and overall involvement in
market share. There are some changes in the market and demand is increasing if the price is to be
set as per need and wants of customers.
TASK 3
P 3.1 Design and plan a brochure and evaluate the process and planning decisions,
communication and promotion for different types of tour operator
In tour and travelling sector is to be focused on preparation phase is very all-important
for the further execution of the booklet for group meeting the verifiable of ratting maximum no.
of the group and in bunk cost which high the profits of the establishment (Celik, 2017). The
Boucher is to be includes different points, which is used in the overall physical process of
organisation and increase market share. There are some important terms are as follows:-
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 Name of the packages
 Contents and services provided by packages
 Discount and offer
 Other relative information are to be used in overall tour and travelling sector.
All such terms is to be used in Boucher and help to increase number of customer in market. The
aim is capturing the market and inform customer about relative products in new market. The
Booklet purpose at capturing the market and communicate customers about the applicable
commodity and employment. This mightiness gains the turnover rate of the tour and travel
arrangement like Thomas Cook (Grant, 2017). This is help to increase turnover of tour and
travelling sector and inculcated the message and information is to be transfer to each and every
customer in market.
To be use more and more advertisement on internet, co-channel and television. In
addition, promotion is use in new market with the help of booklet and provide complete
information about each and every facility is to be provided by tour and travelling sector. To be
focus on proper format of booklet and manage work as per the need of customer. In this way,
changes in technology is to be used in E- booklet and spreads internet and television etc.
It is help to created brand image of the organisation and can be influencing by changing
variety of customer (Sahin, 2015). A flexible approach of information to collect data and collect
positive feedback to each and every customer. With the help of feedback of each customer and
try to change operational management accordingly or improve number of custom-made.
P 3.2 Suitability of alternative methods of communication and promotion for different types of
tour operator
There are some changes as per need of customer and improve market value. Some other
method of communication and promotional activity is help to increase customer in market. To be
focus on complete content is to be used and improve market performance of tour and travelling
sector and increase clients (Felicen, 2014). Some other important elements are as follows ;-
 Content :- The content which is used in booklet is proper and match with organisation
operational activity to be follow in internal working environment. In addition, welcome
note, brief note of company and all about the packages to be used inside organisation. All
the details is to be give in booklet and manage work as per need of customer in market
share. In this type of booklet is to be show all the content, which is inculcated in
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packaging services safety, sub way and taxi facility etc. all such kind of factor is to be
used and manage work as per need of customer (Felicen, 2014). It is most important part
of whole content and provide complete message about each and every factor and
indefinite quantity whole devolution in market share.
 Structure :- In this context, structure of such kind of booklet are starting of series of
information, attractive picture and the detail information about the packages.
 Style :- The primary USP of the Folder of Thomas Cook is its basic look as it is justly
said ‘first feeling is the last feeling (Robinson, 2016). It is a colourful written document
Scribe structural advanced way of message verbal creation. The style is most important
part and manage work as per need of overall process or meliorate forthcoming carrying
into action in market share. The customer is attracted on the bases of booklet and provide
complete information on it.
 Size :- In this context, size is most important factor. Booklet is set Stranded size is to be
used and A4 and A5 sheet paper is to be used in booklet and some innovative way to
write the content in proper manner.
There is alternative method is to be used in tour and travelling sector and increase number of
clients. The book fold in centre of the page.
P 3.3 Non-traditional methods of distribution
In non- traditional method of distribution is focus on channel of distribution are the same.
It is help to increase number of customer and improve market share or increase overall
development tour and travelling sector. Organisation is to be use one method or one place for
advertisement throughout the global (Hoyos, 2015).
 Inbound causal agent- For these tour function the suitable method of arrangement is
online merchandising and online promotional material through booklet since the
reference point client activity of these tour function is the abroad holidaymaker who seek
the employment of tour function having access crosswise the global.
 Outbound function - The appropriate know-how of statistical distribution for these types
of journey function is the online and contemporary gross sales method acting including
message and communicating practical application and cyberspace for the subject matter
of tour programs since these tour function deal with transnational tours.
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 Ground operators - This sort of causal agent act as agents and thus the appropriate
methods of arrangement for such type of mathematical function is the fresh and modern
acting such as online merchandising and publicity, online selling of holiday packages and
circuit programs since they co-ordinate betwixt large tour mathematical function and
foreign tour companies.
TASK 4
P 4.1 Emerging direction in the UK tour transaction sector
There are some factor is most important is tour and travelling sector. Some new strategy
is to be follow and help to indefinite quantity number of customer in market. Organisation is
only one aim is to earn profit and manage work as per need of clients. The most important
decision is to be taken are pricing decision is to taken with the help of all internal and external
factor and better overall improvement in market share. On the other hand, position decision is to
be taken while improve brand image on particular place.
It is coloured of select to the just about gratification of client necessarily and construction
faith in organizational belief. To manage work and focus on price factor and manage work as per
need of customer (Redjem, 2016). The tour and travelling sector focus on different package is to
be provided by customer need and wants is to fulfil. The product capitalisation decision fund is
important to carry different sector and manage growth rate in market.
P 4.2 Differences between tactical and strategic decisions
There are difference between tactical and strategic decision are as follows ;-
 Tactical decision :- There is short and medium term decision ans usually taken by
different action and solve any issue in urgent manner.
 Market competitions ;- In market competition is to be focus on entrance of new play on
particular type of industry are hugely affected by tour and travelling sector. To be use
higher level of operational management and working capital cost of company (Kerzner,
2017). High level off trading operations will cut down the on the job capital cost of the
institution finally keeping the viability of the institution beingness in the extended term.
 Combining – This kind of decisions necessitate the identification of artefact such as
adjustment, transportation, repast, amusement etc. to be enclosed in an aggregation in
accordance with the need of devour to whom the package will be sold. The combining of
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proper and appropriate installation is very crucial to develop a corking and suitable
holiday bundle for the user therefore the circuit function.
CONCLUSION
Form the above report is based on different types of tour packages offering by the
company and various recent developments. This report is based on THOMAS COOK
organisation. The company basically located in the United Kingdom and provide different kind
of services in travelling related financial services. As per the above report is to be focus on
operational activity is tour and travelling sector. In this report more and more advertisement on
internet, co-channel and television. In addition, promotion is use in new market with the help of
booklet and provide complete information about each and every facility is to be provided by tour
and travelling sector.
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REFERENCES
Books and journals
Robinson, P 2016. Operations management in the travel industry. CABI.
Hoyos, M.C 2015. OR models with stochastic components in disaster operations management: A
literature survey. Computers & Industrial Engineering, 82, pp.183-197.
Bamford, D 2015. Going the distance: Sport operations management in the public and third
sectors. Public Sector Operations Management, Routledge, pp.13-29.
Redjem, R 2016. Operations management in the home care services: a heuristic for the
caregivers’ routing problem. Flexible Services and Manufacturing Journal, 28(1-2),
pp.280-303.
Kerzner, H 2017. Project management: a systems approach to planning, scheduling, and
controlling. John Wiley & Sons.
Flores-Garza, D.A 2017. The multi-vehicle cumulative covering tour problem. Annals of
Operations Research, 258(2), pp.761-780.
Medlik, S. ed., 2016. Managing tourism. Elsevier.
Byrnes, T 2016. Environmental management of boating related impacts by commercial fishing,
sailing and diving tour boat operators in Australia. Journal of Cleaner Production, 111,
pp.383-398.
Vongsaroj, R., 2018. Business ethics of tour operators for supporting sustainable tourism
development and its determinants. AU Journal of Management, 11(1), pp.28-35.
Celik, E., 2017. A cause and effect relationship model for location of temporary shelters in
disaster operations management. International Journal of Disaster Risk Reduction, 22,
pp.257-268.
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Grant, D.B 2017. Sustainable logistics and supply chain management: principles and practices
for sustainable operations and management. Kogan Page Publishers.
Sahin, E , 2015. A contribution to operations management-related issues and models for home
care structures. International Journal of Logistics Research and Applications, 18(4),
pp.355-385.
Felicen, S.S 2014. A Correlation Study between Student Performance on Travel and Tour
Operations Course with CRS and Internship Performance on Travel
Agency. International Journal of Academic Research in Progressive Education and
Development, 3(2), pp.74-86.
Robinson, 2016Hoyos, 2015Bamford,2015Redjem, 2016Kerzner, 2017Flores-Garza,
2017Medlik, 2016Byrnes, 2016Vongsaroj, 2018Celik, 2017Grant, 2017Sahin,
2015Felicen, 2014
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