Tour Operations Management Report: HND in Hospitality, Semester 1

This report provides a comprehensive analysis of tour operations management within the UK travel and tourism industry, focusing on key aspects such as brochure design, distribution methods, and strategic and tactical decision-making processes. The report begins with an introduction to the tour operator industry, highlighting the significance of companies like Thomas Cook and the impact of evolving trends. It then delves into the planning decisions involved in brochure design, comparing approaches taken by different tour operators concerning costs, format, target markets, print specifications, and production timelines. The report further examines the suitability of alternatives to traditional brochures, including e-brochures, mobile applications, and social media. Additionally, it explores various distribution methods used to sell holiday packages, such as direct and two-level distribution. The report concludes by analyzing strategic decisions, including pricing strategies and positioning, and contrasting tactical decisions made by tour operators in diverse situations. The report references relevant academic sources and provides a detailed understanding of the complexities and dynamics of the tour operations sector.

Tour operations
Management

INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Covered in leaflet..................................................................................................................1
TASK 2............................................................................................................................................1
Covered in ppt.............................................................................................................................1
TASK 3............................................................................................................................................1
3.1 Planning decisions taken for designing selected brochure....................................................1
3.2 Suitability of alternatives to traditional brochure for various types of tour operator............3
3.3 Different distribution methods used to sell a holiday for various tour operator...................4
4.1 Strategic decisions made by various types of tour operators................................................4
4.2 Comparison between tactical decisions taken by selected tour operator in distinct
situations.....................................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Travel and tourism industry is consider as one of the fastest growing sector in UK and
succeeded in generating highest revenue at marketplace. However, hospitality sector are coming
up with unique ideas and creative concept for facilitating their desired customers. Thomas cook
is one of the most successful tourism organizations that engage in providing best holiday
packages to their customers (Filby, Stockin and Scarpaci, 2015). Basically, it is multinational
association which is having more than 21000 staff members in distinct branches by having its
headquartered in Peterborough, England. Therefore, assignment is going to highlight influence of
various changes in trends on tour operators industry and various aspects associated with
development of tourism sector. Furthermore, various stages of enhancing holidays as well as
distinct methods of contracting is also framed in the project. Additionally, various methods
which are used by an organization to sell their holidays packages such as; brochure, traditional
one and so on are further outlined in the assignment. At last, various types of decisions are taken
by tour operators in several situations will discussed in the project.
1

TASK 1
1.1 Covered in leaflet
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TASK 2
3

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