LCB Tours: Tour Operations Management Report - Unit 40
VerifiedAdded on 2023/02/03
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Report
AI Summary
This report delves into the core aspects of tour operations management, examining the stages involved in developing a holiday package. It begins with market research, emphasizing its role in understanding customer needs and identifying market trends. The report then explores contracting methods, specifically fixed pricing contracts and allocation, highlighting their impact on service quality and pricing strategies. The process of costing a holiday, including expenses such as accommodation and transportation, is analyzed, along with the calculation of the selling price. Furthermore, the report covers the creation of brochures, advertising strategies, and operational execution. The report provides a detailed breakdown of expenses and a selling price calculation. Finally, it evaluates different contracting methods and their suitability for various components of a holiday. This report offers a comprehensive overview of the processes and strategies involved in tour operations management, providing valuable insights for industry professionals.
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