BTEC HND in Travel: Developing a Holiday Package & Tour Operations

This report discusses tour operations management, focusing on the development of holiday packages. It explores emerging trends such as adventure tourism for seniors and spa therapies, along with associated risks. The report outlines factors influencing tour package design, including cost, convenience, and time, and compares individually planned tours with agency packages. It also covers marketing strategies like email marketing and social media, emphasizing the importance of attractive brochures. The report concludes by examining the strategic and tactical decisions involved in attracting tourists, highlighting the need for innovative approaches and addressing criticisms from competitors. This document is available on Desklib, where students can find a wide array of study resources including past papers and solved assignments.

Running head: TOUR OPERATION INDUSTRY
TOUR OPERATION INDUSTRY
Name of the Student
Name of the University
Author Note

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LO1:
Tour and travels is a major industry that has gained success in the recent history. The
scope for exploring the world and witnessing the scenic beauty makes the demand for tourism
industry high. A major part of the society is highly dependent on tourism industry and at the
same time, the tourism industries are taking measurable steps to introduce new trends and
developments in the industry. The study will discuss about the new trends that the countries are
taking up:
They are introducing adventures for seniors: the tourism industry is not limiting the
chance of enjoying the adventures only for the youth and middle aged. They are introducing the
adventure industry for the seniors too. This will provide motivation and enthusiasm to the seniors
who were not interested in travelling earlier. They will now find more interest in travelling.
However, there are risks that are directly related this trend. The senior’s are aged and such
adventures might not be well suited for them. There will be high risk for the seniors not being
able to tolerate the adventure risks and can be a life threatening risk.
The tourism industry has also introduced spa therapy and massage centre in the places
attracting more customers to those places. The spa industry is introducing domestic leisure
tourism from wider trends. The spa breaks and therapy in tourism are adding the interest to the
health conscious generation. The tourists get attracted to such special offerings given to the
tourists. There are few places that have no such scenic beauty or centre of attraction but their spa
therapy has attracted a huge population from all over the earth(Wilks, Stephen and Moore 2013).
This therapy is a new trend and is attracting wide range of tourists from worldwide. However,
there are few risk related to such industry. There were incident were the heated spa led to few

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diseases that were life threats to the victims. These spa must be maintained by professionals else
there can be negative impacts of it.
The UK market is also arranging for family gatherings and leisure holidays with
packages that are enhancing the scope for tourists to explore the places and enjoy the scenic
beauty. The recent economic situation for many industry has gone down. Thus, connecting them
to travel industry to spend time with their families. The changes in demographic structure have
enhanced the chances for tourism industry. However, they have imposed a threat to the economy,
the new hotels and technologies that are coming up to the industry can be a serious threat to the
country. The reason for the threat is the technology advancement has helped to create a better
place for tourism industry and at the same time it imposes serious threat to the industry(Brouder
and Eriksson 2013). The technologies are used to drag the information’s about the tourist and
their personal details that can be a serious threat to the tourists and the hosts. These industries are
facing major issues for cyber hack and cyber breach that is causing a huge damage to the
industry.
LO2:
The tour packages that are made depends on many factors including time, money, place
of attraction, safety and popularity. It includes variety of services merged together to make a
single combines trip. Generally they include transport, accommodation and meal(Konovalova
and Vidishcheva 2013). It also includes the provision of tour guides the mentioned tour package
here include the heritage place Canterbury, a beach White park Grey and a mountain Northern
Ireland. The package will be made with consideration of the following issues:
The stages that are included while deciding a package tour are:

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Cost- the tourist has to decide a fixed budget that is agreeable to all the tourists who all are
interested for the trip. The cost determines the standard of living and tour which is affordable to
the person who all are interested to go.
Convenience: the plan includes how easy it is to travel and live in the selected location. It is
important to select a place that has convenience to every aspect that is required to travel and visit
the place.
Time: the tourist has to consider the time is suitable for everyone. The time selection has to be
done considering every ones suitability and easy to travel and stay at that place. The tourist has
to spend some time to scrutinize and select the suitable place, hotels, location that will fit the
visitors demand.
The time scale required for this trip will be minimum 10 days and a planning of 15 days is
required to assess the places and make a judicious decision about the trip.
Apart from these there can be an alternate way to do the selection. This is possible if the tourist is
referring the tour plan to some agency. The agencies have specialized plans and package that
attract many tourist from various place. These package are comparatively low and has many
advantages over personal selected tours and plans. The agency packages includes the following
advantages:
Cost and budget: the price is generally cheap when organized as a package as the bookings are
done in bulk. The tour agencies are booking the tickets in a bulk and thus the costing is reduced
to a considerate low level. The tours also include meals and or trips that attract the tourists to
select the agency. It becomes easy for the tourists to travel as they get everything in a compacted
package.

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Convenience: this is a convenient way to organize a tour, here the travel agency arranges for
transportation, hotels, and tours. The tourists do not have to take the headache of planning and
booking all this.
Time: the tourists do not have to waste their time for booking and searching for the possible
places to stay and visit in the location. The agency does that part and suggests the tourists
accordingly.
Quality of service: the agencies spends a good amount of time recruiting and analysing the
quality of the place and the complete tour package. The tourists do not have to worry about
anything. The agency takes up the responsibility to make a complete package for them.
The time that will be required for this trips will be days and it will cover most of the places in a
short span of time. This is because it will include many people and it will not be possible to take
a long time for the trip.
The selling price of the holiday has raised 9 percent from the last time. It will be
approximate £422.
LO3:
Email marketing, social media, and blogs is increasing the scope for the business. Online
consumers increases the scope for the industry to understand who are viewing their page and for
how long. This increases the scope for the industry to understand their customers(Ashworth and
Goodall 2013).
The brochure that is planned for the industry should be attractive and appealing to the travelers.
The image was designed in such a way that the travelers get attracted just by a mere glance at the

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picture that is attached in the brochure. The brochure includes all the valuable information about
the industry. The information’s includes the extra provision given to the customers who will be
staying in the hotels. This includes the gym, pools, prayer hall, music room, and spa. The
brochure also contains information about the package system provided by this industry. The
package includes family package, trekking and hiking package, concert packages. The main
information about the spa that assures the tourist about their best quality and service to the
travelers. The discount and offers will be mentioned in the spa to inform the tourist about the
great offers they might receive if they are travelling to this place. The brochure will contain the
contact information including the phone number and mail-id of the organization for advance
booking, meeting the queries of the travelers. Pre booking are also done and hence the email-id is
given. The website of the organization provides valuable information includes the price, pictures
and available dates about the organization. Thus the brochure is designed in such a state that it
meets all the requirement of the foreigners and travelers.

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LO4:
The emerging trends that are attracting the tourist from every corner of the world includes
special adventures for senior citizens. The young generation gets many privileges to enjoy the
thrill of life, however, the older generations are deprived of this advantage. The tourism industry
is now offering this to the older generation. This has attracted many tourist who belong to that
age and are highly interested to enjoy the privilege. The tourism industry has also introduced has
also introduced spa therapy to the tourist which has a gain become a center of attracting for
tourists who wish to travel and relax at the same time(Mok, Sparks and Kadampully 2013). The
industry has increased their hospitality pattern and is improving their service quality with new

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strategies every day. The industry has also introduced family gathering and leisure timing for the
tourist. This attracts the interest of the tourist and thus enhances the scope for the industry. The
industry is growing with such strategies that are highly creative and innovative and highly
influences the tourists. The industry is looking forward for future growth and expansion.
However, these strategies are often criticized by rival companies. The competitors often criticize
such strategies by commenting in a negative way(Riley 2014). They claim that this industry is
increasing the risk of the older generation by allowing them to adventure such breath taking risks
which might not be easily accepted by them. The competitors are criticizing the tourist company
by saying that they are increasing risk to the society. The spa that are used by the industry are
causing diseases and are dangerous for life. The increased industry in this field is increasing the
risk for the customers. The technology advancement is increasing the risk of data loss and cyber-
crime. The risk of digital crime is increasing and becoming more common in daily life.
The difference between strategic and tactical decision are: the strategic decision are for
long run and includes strategies that will enhance the scope for further expanding the business.
This is used for sustaining the business in the long-run. At the tactical decisions are short term
and are used for short term incidents (Medlik 2016). The company uses such decisions in many
cases. The strategic decisions are: the adventures for the older generations that will attract the
generations in the long run. Especially the adventure lovers who desires to experience the thrill
of trekking and hiking in their life. The tactical decisions are the various ways of welcoming the
tourists to the spot by providing innovative welcoming styles. These will be temporary and
include the short term policies to welcome the tourists. The company could have introduced few
other tactical decisions to attract the tourists from every corner of the world. They can introduce
special package systems for tourists staying more than 3 nights. They could have introduced

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music concerts for the tourists visiting the place. The people would also get to know about the
cultural heritage of that region through these initiatives. Thus, if the industry is introducing such
strategies to attract the customers it has high chances to attract the tourists and increase their
industry. The industry is already improving every day. A special approach towards this will
improve the industry and bring better opportunity for the industry to grow.


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References:
Ashworth, G. and Goodall, B., 2013. Marketing in the Tourism Industry (RLE Tourism): The
promotion of destination regions. Routledge.
Brouder, P. and Eriksson, R.H., 2013. Tourism evolution: On the synergies of tourism studies
and evolutionary economic geography. Annals of Tourism Research, 43, pp.370-389.
Konovalova, A.A. and Vidishcheva, E.V., 2013. Elasticity of demand in tourism and
hospitality. European Journal of Economic Studies, 4(2), pp.84-89.
Medlik, S. ed., 2016. Managing tourism. Elsevier.
Mok, C., Sparks, B. and Kadampully, J., 2013. Service quality management in hospitality,
tourism, and leisure. Routledge.
Riley, M., 2014. Human resource management in the hospitality and tourism industry.
Routledge..
Wilks, J., Stephen, J. and Moore, F. eds., 2013. Managing tourist health and safety in the new
millennium. Routledge.