Tour Operations Management: Analysis of LCB Tours and Industry Trends

This report analyzes LCB Tours, a Malaysian tour operator, examining its history, market position, and competitive landscape. It explores the types of tour operators, including inbound, domestic, and specialist operators, and how LCB Tours fits within these categories. The report also delves into current and recent trends in the tour operator industry, such as technology advancements (cloud technology for document-free travel), the impact of inflation on pricing and profitability, and the increasing importance of environmental awareness and responsible tourism. The analysis provides insights into how LCB Tours can adapt to these trends to meet customer requirements and maintain a competitive edge. The report is designed to provide a comprehensive understanding of the tour operations management principles and industry dynamics.

Tourist Operation Management
Current and recent trends and developments on tour operator industry:
The tour operator industry is the industry which gives touring facility to the customers.
The different tour companies provides different kinds of travel services like travel
agencies, cruise lines and tour operators etc. These operators provides different type of
holiday package to attract its customers. There are some current and recent trends in the
industry which needs to be analysed by LCB to cop up with these and trends. With help
of these trends company can meet the customer requirements. These current and recent
trends are as follows:
Technology Advancements:
Technology is making people life simpler day by day. But it is very dynamic and
it gets obsolete very promptly. As every industry is using some kind of technology to
operate its business activities. The current technology which is adapted by tour and travel
industry is cloud technology. Under this cloud technology, one can store the and save
passport information of tourist. And this allows a document free travel for tourist. LCB
tours can use this technology to provide hustle free service to its customers.
Rise and Fall of Inflation:
Inflation is part of economic situation of country. It refers to the sustainable
increase in price of product and service of particular industry. As this can have huge
impact on tourist industry business. For example, the increased fuel prices could lead to
the increase fare prices of transportation. And it can lead to low profitability for company.
So the management of LCB should evaluate the proper market trends so they can set their
goals accordingly.
Increased environmental awareness and responsible tourism:
The environment protection is very important to sustain in market. As LCB
should use the eco-friendly vehicle like electrically enables vehicle as a local
transportation, which would enable low pollution. The company should increase the
awareness about protecting environment.
Type of tour operators:
There are different types of tour operators which are as follows:
Inbound Tour Operators:
This includes the non resident person travelling in other country. The companies which provides the
local assistance to these tourists are called Inbound Tour Operators. LCB can provide this services to the
local tourist who visits the country and face the language issue.
Domestic Tour Operators:
Domestic tour operators refers to the providing services to local resident of that particular country.
The LCB can give this services to local tourist of that country so they can visit their local territory.
Specialist Tour Operators:
The specialist tour operators are those who organise and provide the tour for specific group of
people to a pre set geographic location. As this can be very helpful for LCB to maximise their revenues. They
can expand their business by entering into this sector.
History Market
Share
Market
Position
Size Origins Ownership Market
Segments
Competitors
The company
was founded
in 1984 by
Mr Lim
Cheng Boon
to fulfil the
demand of
public
transportation
services.
About
20%
market is
covered
by LCB
tour in
Malaysia
.
They
have
positioned
them
selves
with
respect to
class of
users. The
company
provides
services
to upper
middle
class.
The
company
have
around
250workin
g
employees
It was
originated
in
Malaysia.
Privately
held
ownership
.
The
company
has done
segment on
basis of
Psycho-
graphic
which
includes
personality,
lifestyle
and class.
Peregrine
adventures,
Exodus
travels and
Indus
Travels etc.