Tour Operations Management: Analyzing Trends, Marketing & Factors

This report examines tour operations management, focusing on recent trends in the tour industry and current operational strategies. It highlights the increasing demand for tour operators' services and products, driven by customized holiday packages and rising disposable incomes. The report emphasizes the role of technological development in enhancing the reach and quality of the tourism sector, alongside the impact of management education on industry performance. Furthermore, it discusses marketing techniques used by companies like Trailfinders Ltd to increase product demand and expand their reach, including the use of promotional strategies and collaborations. The report also analyzes the influence of transportation costs, PESTEL factors (political, economic, social, technological, environmental, and legal), and competition on the growth and stability of tour operations, providing a comprehensive overview of the factors shaping the industry.

TOUR OPERATIONS MANAGEMENT
RECENT TRENDS IN TOUR INDUSTRY CURRENT TERNDS
Operators of tour cover both travel and tour sector for execution of holidays. It is
growing increasingly in demand of their services and products of a sector.
Packages of tour and services related are a product of tour operations. This sector is
having a growth on a retail industry. Development and current trends are as
follows:
 Increases disposable income of economy: Country's economy make impact
on a Trailfinders Ltd growth. Individual disposable income is a part of a
income which saves after a money applications. Disposable income
increases of a economy will lead to increases in a living standard of a
population.
 Technology is developed: Growth of a tour operators giving growth in
technology. Transactions are execute by using a new technology. Increasing
in reach of tourism sector and quality with a help of digitalization. It make
cost and time effective.
 Management educational institutes: tour operators sector is growing by a
effective management result and employee efficient who manage a
education, which gives many of institutes of management. These make a
qualities of increasing performance by a mangers of industries.
• Products are customized: Sector is giving customization facility in their
product in which they provide holidays packages and designed by considering
their requirements and demands. Packages of holidays provides them a different
varieties and features and according to their customers are customized.

TOUR OPERATIONS MANAGEMENT
Technique of a marketing is a source to make customers awareness about their
industry and their products. Marketing tools is used by a Trailfinders Ltd for tour
operating to increases demand of their products and expand their reach. Trends
emerging in Trailfinders Ltd such as points on their holiday packages,
collaboration with others sectors to aware customers and educate and provides
points and discount about this sector are used by tour operators sector. Marketing
is a source which help any company to promote their business. Through this
customer can know about recent trends in travel industry about which company is
giving best offers which are suitable according to their needs. Tour operators make
certain tools which are related to recent trends. Government bodies are also
implementing new strategies like appointing famous actors, sports person as their
brand ambassadors for advertisement. In many books they are mentioning about
the famous places which visitors should visit.
TECHNIQUES OF MARKETING TRANSPORTATION COST AND OTHER FACTORS
It play a very main role in tour operations as their cost is influenced by
transportation cost. Lower price of transportation increases demand of products.
Trailfinders Ltd is giving low price facilities. Cost of transportation depend on
different types of charges and taxes and a fuel price.
• Effect of PESTEL factors: Industry growth is related to a factor of
PESTEL. Definition of a PESTEL are as political, economic, social, technology,
environment and legal factors. For decision making more effective they have to
analysis all these factors to grow Trailfinders Ltd and establishment of certainty.
These all factors having their own negative as well as positive aspects in industry
of travel and tours.
• Competition: Easy way of exit and entrance help in increasing of
competition in market of tour and travel sector. Increases in competition will help
in increases in employment and equilibrium is made between supply and demand.