Tour and Travels Operations: A Comprehensive Report

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Tour and Travels Operations

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Table of Contents
Introduction:..................................................................................................................................2
LO1: Task 1: A...............................................................................................................................2
LO2: Task 2:..................................................................................................................................5
Part A: Assessing the stages and timescales:...........................................................................5
Part B:.............................................................................................................................................7
Evaluating the sustainability of different methods for the purpose of contracting the
different components of holiday in regards to different types of tour operators:...............7
Part C:.............................................................................................................................................9
Calculation of the selling price of holidays:.............................................................................9
Task 3:...........................................................................................................................................10
Evaluating the decision of planning for designing the relevant brochure:.........................10
Assessing the suitability of different alternatives to a traditional brochure for the
purpose of operating different types of tour operator and recommending the most
appropriate one:.......................................................................................................................11
Evaluating the suitability of different methods of distribution and recommending the
most appropriate one:..............................................................................................................12
Task 4:...........................................................................................................................................12
Evaluating the strategic decisions formulated by different tour operators:......................12
Comparing the tactical decisions which can be undertaken by the tour operators in
different situations:..................................................................................................................13
Conclusion:...................................................................................................................................14
References:...................................................................................................................................15

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Introduction:
It is pertinent to mention here that the tour operator industry can be termed as an integrated
approach towards the development of the travel and tourism sector. In this regard the present
report intends to provide the definition of recent strengths and developments taking place in the
tourism and travel industry (Picazo and Moreno-Gil 2018). The intention of the report is to
identify you various factors methods utilised for the purpose of making brochure and
customising facilities in retail marketing for the purpose of increasing the distribution channel. In
first process the taste and preferences of the customers have been taken into consideration by
increasing the demand of the products and services of the tourism industry.
LO1: Task 1: A
It is noteworthy to mention here that the nature of the tour operator is such that its carries on its
operation between the tour and travel industry for the purpose of executing holidays. In a global
world which growing tips of development the travel and tourism industry has been growing at
the demand of the production services of increase considerable. Tour packages are usually
treated as the production services and tasty way for the development of the metal industry where
most of the travel agents carry on the duties for the purpose of selling the product of the industry.
In the emergence of various recent trends the travel and tourism industry has been able to make
its appearance in the global impacts (Aukland 2018). For the purpose of analysing the effects of
current and recent trends and developments of the tour operators industry it is important to
consider the following factors:
 Increasing the disposable income in the economy:

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It is important to mention here that, the economy of the country is such that, it makes favourable
impact upon the growth of the travel industry to the largest possible extent. The whole of the
travel and tourism industry is dependent upon the disposable income leading to increase in the
standard of living of the people. From time to time the travel and tourism industry has been
operating for the purpose of providing employment opportunities to a large number of
unemployed for the purpose of increasing the revenue of the country. As a result of this it creates
several impacts upon the GDP of the country.
 Developing the technology:
With the development of the technology, the travel and tourism industry has prospered and
thrived in the global era of competitiveness by improving its operations. As a result of
digitalization the tourism industry, it was able to increase its quality by making its operations
cost effective and less time consuming.
 Globalisation:
As a result of globalisation it has helped the tour and travel Industries to develop active
communication and relationships which the international countries because globalisation has
eliminated the boundaries. Therefore it created favourable impacts upon the tour and travels
industry with the expansion of the industry (Camilleri 2018). This is due to this reason the
foreign direct Investments provided active assistance for the purpose of increasing the access to
overseas markets by generating capital and increasing the opportunities of growth.
 Customisation of products:

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The travel and Tour industry has been facilitating the customisation of products for the purpose
of designing various tools and holiday packages by considering the taste and preferences of the
customers. As a result of this the Expectations of the customers on it and the industry good offer
a wide variety of holiday packages to its different customers.
Marketing techniques: the concept of marketing is such that it is concerned with the Awareness
of customer and various other Industrial Products. However the nature of the tour operating
services and techniques of such that, it is important for the purpose of educating and making the
customers aware regarding the existing risks of tourism industry (Aukland 2018). The
governments of the country have been in which thing a lot for the tourism industries in order to
create an ambassador for the advertisement.
 Customer satisfaction:
It is important to comply with the taste and preferences of the customers for the purpose of
complying with their expectations. If the Expectations of the customers are met adequately then
it will be easier for the travel and tourism industry in achieving good customer satisfaction base
with improvement of its existing products and services.
 The cost of transportation:
It is pertinent to mention here that the cost of transportation please a significant role in the travel
and tourism industry because as a result of low cost transportation the demands of the products
increases considerately. List of airlines are providing low cost travelling facilities for the purpose
of enhancing local transportation cost.
The underlying PESTEL factors:

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As a result of sudden growth in the travel and tourism industry it is important to consider the
PESTEL factor as well. It is concerned with political environment in social technological
economical and legal factors. It is important on the part of the travel and tourism industry to take
into consideration the analysis of the factors for the purpose of determining the safety of the
tourist developing the economy of the country and safeguarding the industry from various rules
and regulations of the country.
 Competition:
In the global world with recent era of competitiveness, it is important on the part of the
industries to create equilibrium between demand and supply for the purpose of paving the way
for increased competition. As a result of this, it will facilitate the comparison of the most suitable
options (Farmaki, Georgiou and Christou 2017). This will create favourable and positive impacts
upon the industry by making tour and travels the leading industry in the world after developing
positive relations with the customers by understanding the different cultures of the country.
LO2: Task 2:
Part A: Assessing the stages and timescales:
It is known to all that holidays signifies enjoyment. Therefore it is important to involve in initial
planning processes for the purpose of creating the overall framework of the activities in order to
take part in suitable decision making processes by analysing the most relevant options which are
available. For the purpose of developing holiday plans in the initial stages it is important to
ensure the effectiveness by taking into consideration various factors-
Degree search for the appropriate destination: during the initial stages of Planning and
development is important to undertake research for the purpose of determining the appropriate

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destination in order to travel and explore. The nature of this travel destinations are such that
these are selected by depending upon the demand of the customers and worldwide recognition.
The purpose of involving in active research process the time scale should be within 1 to 2
months.
 Developing the tour itinerary:
While developing the tour itinerary it is important to take into consideration the selection of the
travel destination. The consists of tour itinerary is such that it is concerned with the introduction
of different kinds of destinations travel routes transportations at accommodations which creates a
systematic process for the purpose of completing a holiday without making it much complex and
time consuming. This stage is completed within a period of one month.
 The process of negotiation:
In the presence of various vendors and suppliers, dealing with the day to day operations of to
management the customers can easily negotiate with search tour operators for the purpose of
negotiating the price of the packages. The nature of the group holidays are customised in such a
way that the prices are already negotiated with the airlines Railways for the purpose of
enhancing with accommodation and transportation (Cetin and Yarcan 2017). These packages are
associated with more discounts from the suppliers and the stage is mainly completed within 3
months period of time.
The determination of price: this is the most important stage in which the pricing of the package
are considered by taking into consideration certain elements. These elements are concerned with
the pricing of the packages by taking into consideration foreign exchange rates cost of fuel and
taxation within the framework of the country. The level of pricing is basically fixed by taking

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into consideration a considerable periods demanding upon the taste and preferences of the
customers and their expectations. Competition of this stage takes place within one month or to
the maximum 2 months.
 The marketing of various tour packages:
The concept of marketing is such that it is concerned with the increase of awareness among the
customers regarding the pricing of the products and services and other underlying factors of the
travel and tourism industry. It is important for the purpose of increasing the demands of the
production services by enhancing profit maximization in the long run. Marketing is usually
performed with the development of various marketing plants by taking into consideration the
formulation of brochures creation of various relevant materials related to the retail and tour
management industry (Vigolo 2017). The level of the stage is completed within 3 months.
Part B:
Evaluating the sustainability of different methods for the purpose of contracting the
different components of holiday in regards to different types of tour operators:
In this it is worthwhile to mention here that the tour operators packages are designed for the
purpose of taking into consideration the conditions of two different methods which can be
identified as fixed contracts and sale by the of contract. The different types of tour operators
which has been taking in taken into consideration are the airlines and the flight centre operators
(Pai and Ananthakumar 2017). These tour operators are involved in frequent contracts with both
the vendors and suppliers by considering the above mentioned contracts and by selecting the
most suitable for the purpose of efficient operation.
 Fixed contract:

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This kind of contract basically emphasizes upon the concept of collective and quantitative
methods used for sale. In this regard the tour operators have been successful in increasing their
capacity with the maximization of profit and sales in the long term. This type of contract is
basically carried on during the lean season. In such process the tour operators for the purpose of
maximizing their profits utilise the fix contract for the purpose of gaining advantages of cost
effectiveness by providing huge discounts and benefits to the customers (Chen and Lee 2017).
However in case if the packages are not utilised by the tour operators then they are liable to
contract the service providers and pay the balance amount.
 Sale by way of contract:
In case of sale by way of contract it provides higher markets comparison to those of fixed
contracts. These are basically seasonal contracts under used for the purpose of complying with
the demands of the customers and the positioning of the market (Dileep and Mathew 2017).
These contracts are not associated with any kind of risk factors and it creates no liability upon
the tour operators however there is no scope for high discounts in such contracts.
After evaluating the two different kinds of contract it can be stated that these contracts are
associated with high risk generation for the purpose of emphasising high returns. the nature of
the fixed contracts are such that these are associated with high risk for the purpose of providing
discounts and long-term profitability however the cell types of contracts do not have any risks
and are associated with higher prices.

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Part C:
Calculation of the selling price of holidays:
For the purpose of calculation of the selling price of the holidays it is important to take into
consideration various underlying factors which are calculation of accommodation cost and
calculation of transportation cost.
 Cost of accommodation:
The cost of accommodation will be 10 Euros per night and along with it twin room facility will
be provided within 60 Euros for four nights by providing rooms to 10 individuals so that they
can avail these rooms separately. Therefore the price can be calculated as-
4*(60*5+10*5) = 1400 Euros.
Therefore,
(1400*0.78) = 1092 British pound.
 Transportation cost:
The transportation cost will be 1000 British pound by providing relevant transportation means
along with fuel costs.
Facilities Price (in £)
Accommodation cost 1092
Transportation cost 1000
Charges of tour guide 200

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Total cost 2292
Add: Profit margin @10% 292.20
Sales price 2521.20
Task 3:
Evaluating the decision of planning for designing the relevant brochure:
It is worth mentioning that in case of travel and tourism industry it is important to comply
according to the taste and preferences of the customers by providing them with various products
and services. Therefore brochure acts other documents which are associated with relevant
information for the purpose of increasing the demand of a particular product. The process of
brochure easy technique that has been implemented for the purpose of enhancing marketing
process by involving low cost as per as possible. This process can be extended and distributed
both online and offline (Setiawan and Sayuti 2017). The modern era of digitalization it has
increased the demand for online brochures.
 Identification for the development of brochure:
The nature of the issues such that it must be identified in the initial stages for the development of
the brochure after considering with the segmentation of Markets and selecting the appropriate
targets markets for such development (Cheung, Baum and Hsueh 2018). For the purpose of
executing the time limit of the brochure it is important to develop strategic decision making
which should be performed by undertaking the existing available options.
 The format of the brochure:

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The format of the brochure should be such that it must be a systematic document of information
containing relevant sections and substations and information must be divided into various
segments for the purpose of attracting the readers by making its attractive and understandable.
The format of the brochure must be such that it should be designed by undertaking the target
market. The information must be emphasised as-
 The name and details of the tour operator company
 The mode of transportation provided
 The destination of the travel and itinerary of the travel schedule
 The accommodation and other facilities
 The price of the tour package
 These conditions and the applicable charges
 The relevant provisions and legal requirements that needs to be fulfilled
Assessing the suitability of different alternatives to a traditional brochure for the purpose
of operating different types of tour operator and recommending the most appropriate one:
The natures of the traditional brochures are such that these are formulated by taking into
consideration the classical approach of marketing. These brochures are basically printed in
physical form containing informations which you are not clear to the customers and do not
attract them by increasing the demand of holiday products and services (Arjana, Ernawati and
Astawa 2018). The alternatives can be categorised as-
 E-brochures
 Social media
 Visual brochures
 Call centres