Tourism Destination Analysis: Brazil and Cuba Features Comparison

This report provides a detailed analysis of the cultural, physical, and social features of tourist destinations in Brazil and Cuba, comparing developed and developing aspects of their tourism industries. It highlights the attractions, tourist arrival numbers, and annual growth rates in both countries, noting Cuba's efforts to expand tourism despite political restrictions and Brazil's focus on improving services and infrastructure. The report also references various studies related to destination image, tourist satisfaction, and destination leadership, showcasing the efforts of both countries to enhance their tourism sectors and attract more international and domestic visitors. Desklib offers this and many other solved assignments to help students in their academic journey.

TASK 2

2.1 Analysing the cultural, physical and
social features of tourist destinations
 In the current scenario, there are many factors which can highly
influence the development and growth of tourism sector. These
contemporary issues can affect the employment opportunities,
improve the culture of a country and influence the lifestyle of
localities and society in an effective manner.
 TUI is focused to overlook the impact of these factors between
two countries that is Brazil and Cuba.

Features Cuba Brazil
Cultural International and
domestic tourists are
highly attracted for
Cuba's cultural tourism.
It has fascinating
monuments, churches,
museums and churches,
Moreover, there are also
many other
characteristics like
festivals, tribes, foods
and many others that
attract people.
Tourism of Brazil highly
influences the people
because of its capoeira,
monuments, forts,
palaces, architectures,
parks and landscapes.
This country also attracts
many international and
domestic tourists
because of its climate
and Mediterranean coast
line
(Sartori, Mottironi and
Corigliano, 2012).

Social It has been found that the
total number of annual
arrival of tourists is over
3 million including
researchers, journalists,
and youngsters from
over seas.
Brazil is popular for its
Olympic ceremonies,
green recreation areas,
fashion trends, parks,
rainforest, waterfalls,
hiking, culture and art.
Moreover, total number of
international and domestic
visitors in Brazil is over
5.17 million.
Physical Cuba is popular for its
diversified culture, food,
festivals, drinks and
various heritage places.
Brazil is the combination
of eternal beauty,
adventure tourism nature,
Amazon Rainforest,
beaches, historic places,
leisure and eco-tourism.

 Hence, it can be inferred from the above table of different
culture and features of Cuba and Brazil that there are various
attractive places in both countries.
 Cuba is making significant efforts to expand its boundaries by
removing all restrictions and regulations effectually.
 Moreover, Brazil is also offering both domestic as well as
international tourism to its tourists to improve the economic
conditions of country.

2.2 Comparison of characteristics of developing and
developed tourist destinations
The comparison between developed and developing country,
that is Brazil and Cuba is mentioned as below:
For Cuba, tourism is an important source of generation of
income, whereas in Brazil, tourism industry is significantly
contributing its major part and expanding at a rapid rate with
attracting large number of international and domestic tourists.

 The international and domestic tourists who visited Brazil are over
5.217 million, whereas in Cuba, they are limited to 3 million only.
 Cuba is popularly known for its rituals, languages, beaches and
customs, whereas, Brazil is known for its artistic history, circus
cycling, diversified culture, kite-surfing, theatres, paragliding,
rivers, flora and fauna.
 Tour operators and agencies of Brazil is providing the best services
and keep on improving its customer services and tourism packages
in order to attract many people.
 However, the government of Cuba is also making efforts by
launching a program named 'Enclave tourism, to preserve and
restore its tourism.
 Through this, providing many job opportunities to its societies and
local communities becomes easy.

Moreover, tourism industry of Brazil is also aimed to
improve its infrastructure and monuments and other historical
places in order to attract large number of tourists.
There are many tourists who visited Brazil from
Argentina, Peru, Costa, Bolivia and other countries. However,
people from UK, Canada, Spain, Italy, Germany and other
nations visited this place as well.

 Annual growth rate of tourism sector in Brazil was 4.5%,
whereas in Cuba, it has expanded by the percentage rate of
4.3%.
 Due to many political restrictions, tourism sector of Cuba is
taking downturn but with the support of government, economy
of country tend to rise in a significant manner.
 Brazil is also making developments and improvements in the
services and products of tourism so that large number of people
can be attracted.
 In addition to this, Cuba is also hiring many candidates to
establish new organization of traveling and tourism industry to
remain in contact with other tour operators and expand its
businesses.

REFERENCES
Chiu, W., Zeng, S. and Cheng, P. S. T., 2016. The influence of destination image and tourist
satisfaction on tourist loyalty a case study of Chinese tourists in Korea. International Journal of
Culture. Tourism and Hospitality Research.10(2). pp.223–234.
Lee, C. F., 2015. Tourist satisfaction with factory tour experience. International Journal of Culture.
Tourism and Hospitality Research. 9(3). pp.261-277.
Pechlaner, H., Kozak, M. and Volgger, M., 2014. Destination leadership a new paradigm for tourist
destinations. Tourism Review.69(1). pp.1–9
Rajaratnam, S. D. and et.al., 2015. Destination quality and tourists behavioural intentions rural
tourist destinations in Malaysia. Worldwide Hospitality and Tourism Themes.7(5). pp.463-472.
Sartori, A., Mottironi, C. and Corigliano, M.A., 2012. Tourist destination brand equity and internal
stakeholders An empirical research. Journal of vacation marketing. 18(4). pp.327-340.

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