Contemporary Hospitality Industry: Tourist Behavior and Trends

This report provides a comprehensive overview of the contemporary hospitality industry, exploring various facets of tourist behavior and the factors that influence their decisions. It begins by defining the hospitality industry and explaining the drivers of tourist behavior, including environmental, economic, historical, cultural, and technological factors. The report then delves into the motivations behind travel and their impact on decision-making, referencing Maslow's model of motivation. It identifies current trends in travel and tourism, such as Wi-Fi improvements, artificial intelligence, and multi-generational vacations. Finally, the report examines the factors affecting the popularity of different global destinations, including history, heritage, job opportunities, and adventure. The report concludes with a list of relevant references, providing a detailed analysis of the current state and future trends of the hospitality industry.

CONTEMPORARY HOSPITALITY
INDUSTRY

 Introduction
 Explanation about the factors driving the tourist behaviour
 Motivation and their impact upon decision making
 Determination of current patterns and key trends in travel
 Factors affecting the current level of popularity of different global destinations
 References
TABLE OF CONTENT

Contemporary hospitality industry is a broad category within the service industry which specifically
consist of lodging, theme parks, cruise lines, travelling, event planning and many other additional field
(Ali, Amin, and Cobanoglu, 2015).
INTRODUCTION

Tourism consist of various activities of people who all are travelling and spending time in a place away
from their home environment specially for business, leisure or for the other purpose. So me the factors
which motivate peoples to travel away from homes to spend holidays leisurely, to attend professionals and
business engagements, to get health treatment, to undertake religious pilgrimages and other personal
motives.
Explanation about the factors driving the tourist behaviour
and their decision making process

 Environment at destination: Environment refers to the sum total of surroundings of living organism
which consist of natural forces which provide conditions for the growth or for damage of the economy.
 Economy of the country: Economy is defined as a system according to which industry, money and
trade of region and country are organized. It is also one of the important factors that helps in driving
tourist behaviour
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 Importance of historical and cultural values of destination: Culture is defined as the social
behaviour, norms which is found in the human societies. In addition to this it can be defined as 'way of
life' the group of individual live in a society by following their rules and culture (Bowie and et. al.,
2016).
 Technology: In modern world this factor plays an important role in driving tourist behaviour as
internet is penetrating in almost every corner of the world. During a tour people specifically prefer to
enjoy the benefits of internet.
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Motivation refer to the process of encouraging individual and there are several models of motivation
which influence the customers decision making. One of the best model which helps in explaining about
the impact on decision making of tourist is Maslow model of motivation which was developed in 1943 by
Abraham Maslow.
MOTIVATION AND THEIR IMPACT UPON DECISION MAKING

According to him there are five needs which influence the decision making of tourist and they are
specified below:
 Physiological needs- This need specifies about the three basic need like food, shelter and clothing. So
the travel and tour industry must satisfy the basic need while rendering services to the tourist so as to
motivate them to visit again.
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 Safety needs- This ned specifies about the safety of tourist during their visit to to industry as well as
during travelling. So the travel and tourist industry should take into consideration safety of health of
the tourist as well as to protect them from physical harm.
 Love and belongingness needs- This need specifies about the love and affection which the
tourist desire from tourism industry.
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 Esteem needs- This need also highly impact upon decision making of consumers so the tourist
industry must render services as per the esteem of consumers like higher self esteem person will
demand for luxurious stay with better facility.
 Self actualization- This need is related to the self interest and desire of the tourist and during their
visit travel and tourist industry should satisfy their demand.
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The trends in travel and tourism industry are changing with the change in the role of travellers into
adventurers. Like the one who start enjoying the beauty of stunning landscape is not merely a traveller but
is referred to as new adventurer who dives straight into the depth of an ocean.
DETERMINATION OF CURRENT PATTERNS AND KEY TRENDS
IN TRAVEL

 In current trend travel and tourism industry focuses on investing more on to improve Wi-Fi services
so as to provide higher speed and wider bandwidths. In addition to this they invest in artificial
intelligence as well as to provide automated check in and check out for the tourist.
 Multi-generational vacations is also in current and key trend of travel and tourism sector as some of
the people view point is that there is no fun where whole family is not involved.
CONTINUE…