BUS203 - Opportunity Analysis and Development Report: Tourism App

This report provides an opportunity analysis and development plan for a mobile application designed to address the gap in the tourism industry, specifically concerning medical emergencies. The app aims to connect tourists and travelers with nearby hospitals, providing essential information such as location, contact details, and availability. The problem identified is the lack of readily accessible medical care for tourists unfamiliar with their surroundings. The target consumers are individuals visiting new places who need quick access to medical assistance in emergencies. The market analysis indicates a global reach with competition from existing travel services and other apps, but the app differentiates itself by focusing specifically on medical emergencies. The consumer viability is high, with the app offering a unique selling proposition that meets customer needs for convenient access to medical care. The report suggests starting the venture in Australia due to its high tourist influx and then expanding globally. The idea is deemed profitable due to low startup costs and a large potential consumer base.

Opportunity Analysis
and Development
Report
Creating an app

Introduction
• The idea is to invent an app to bridge the gap in the tourism industry
• The app will be used by mostly tourists and other travelers to access
the available amenities they might need.
• The most visible gap is the medical care emergencies and accidents
• In this case, we shall focus more on the identification of hospitals on
the app for emergency cases.
• People will be able to use the app to view the most nearby hospitals,
directions, availability and their contact details.

Problem and need analysis
• The identified problem in the market is lack of fast and responsive
medical care when people are on tours and travels
• Tourists and travelers are mostly unfamiliar with the places which
limits them incase of emergencies
• The result would be death or severe cases
• To gap can be bridged by inventing an app which gives locations,
details and contacts of the most nearby and favourable hospital.
• With the app people would feel more safe and secure while travelling.

Consumer analysis
• The consumers of this products are people visiting new
places
• The have no idea of where they would go incase of an
emergency
• The app directs them on the most nearby available
medical care centre
• The consumers would be willing to download the app
since there are no fees required to access the services
available.
• The app suits the consumer tastes and preferences

Market analysis
• The target market is global since anyone can download an app wherever they
are
• The competitors are travel agents and other apps which do not necessary
offer the services this app offers.
• Competition is high since the idea is at the growth phase, most entrepreneurs
are investing in the idea of apps rather than using tour agents
• Competition can be reduced by designing a more sophisticated app with
more features than the available ones.
• The market size is big since it is global

Consumer viability
• The unique selling proposition is the product it has a winning zone as a start-up
entrepreneurial firm.
• The best features of the product meets the customer needs in that people prefer using apps
than travel agents an tour guides or even the websites and the app provides exactly that.
• As a start up firm, people are perceived to welcome the idea therefore its market share will
grow tremendously.
• For a start-up entrepreneurial firm, the idea would be based in Australia where tourists flock in
everyday.
• After the brand is introduced, making it bigger by making the app global would increase the
chances of its growth.
• The idea is profitable since it requires less capital to start and expected returns are huge since
it covers a wide range of consumers.