Visitor Attraction Management Report: Strategies for UK Tourism

This report provides a comprehensive analysis of visitor attraction management within the United Kingdom's tourism sector. It begins with an introduction to the importance of tourism in economic development and the role of organizations like Visit Britain. The report delves into the overlap of various visitor attractions and their significance, highlighting examples like the National Maritime Museum and Greenwich Park. It explores the needs and motivations of different types of visitors, including business, adventure, educational, and health tourists, and assesses the impact of tourism on visitor attractions. The report also examines the process and potential issues involved in the growth of visitor attractions, along with various visitor management strategies and techniques in relation to sustainability. The report emphasizes the importance of understanding tourist behavior and implementing effective management practices to ensure the continued success and sustainability of the UK's tourism industry. The report concludes by summarizing key findings and recommendations for effective visitor attraction management.

VISITOR ATTRACTION
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................1
1.1 Overlap of visitor attractions related to specific types of attraction.....................................1
1.2 Importance of various tourist destinations............................................................................3
TASK 2............................................................................................................................................4
2.1 Needs and motivations of various kinds of visitors..............................................................4
2.2 Impact of tourism on visitor attractions in UK.....................................................................5
2.3 Assessment of influence various theories of tourist motivation on management.................7
TASK 3............................................................................................................................................9
3.1 Process and potential issues involved in growth of visitor attractions..................................9
TASK 4..........................................................................................................................................10
4.1 Visitor management strategies............................................................................................10
4.2 Management techniques in relation to sustainability..........................................................11
M1 Identify and apply strategies to find appropriate solutions.................................................12
M2 Select/design and apply appropriate methods/techniques..................................................12
M3 Present and communicate appropriate findings..................................................................13
D1 Use critical reflection to evaluate own work and justify valid conclusion.........................13
D2 Take responsibility for managing and organizing activities...............................................13
D3 Demonstrate convergent, lateral and creative thinking.......................................................13
CONCLUSION..............................................................................................................................14
REFERENCES .............................................................................................................................15

INTRODUCTION
Tourism sector plays a most important role in economic growth and overall development of the
country. Effective strategies help to capture tourist’s eyes toward various destinations. In this
process, governments of a country also provide their contribution in travel and tourism
development. For this, local authorities have to understand demands and needs of the tourists for
facilitating them appropriately. Visitors’ attraction management is a kind of holidaymaker
motivation tool and an impressive perceptive method that influence its development Tourist
should also understand laws and rules of particular country to follow them during their visiting
period. This report is based on the Visit Britain which is legal authority and tourist board of
Great Britain. It is incorporated under that Development of Tourism act 1969. The Visit Britain
was basically introduced in year 2003 to encourage and acquire visitors economy of England. It
was working under various higher and local authorities to promote travel and tourism sector
easily. This organisation is also a founding partner of European Network for Accessible tourism
(ENAT) which is an international organisation that is accessible for tourism industry. This report
is includes Scope and importance of visitors attraction and information about types of visitors, its
impact as well as motivational theories. it also represents various issues that affects the
development procedure of visitors attraction management as well as application of
administration techniques and its impact on sustainability.
TASK 1
1.1 Overlap of visitor attractions related to specific types of attraction
Overlap of visitors attractions
Date: 9th April 2018
United Kingdom attracts more and more visitors towards it because of its unique and beauty of
places. There are several tourism places in the country tocapture eyes of tourists With this
tourism process government as well as some local authority earns money by charging amount
for entry tickets, guides etcEconomic development is possible with the help of this profit.
Although both local and government authorities contributes high amount in promoting the
tourism sector worldwide, local people of country also provides effective services to inbound
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tourist.
Sustainability: - Tourism is a wide and fast growing sector which helps in economic growth
and several benefits to government for generating profit. Sustainable tourism refers to
management of all resources in such a manner so that social, economic and philosophy
requirement can be fulfilled. While keeping cultural integrity, essential ecological processes,
biological diversity and life assist. Private and public both organisations are contributing
amount in building competition in travel and tourism industry.
Overlapping: - It helps in improving tourist visiting at specific places which has a huge impact
on tourism sector. Overlapping simply explains the interest of people who come from other
places for visiting different area with some purpose or motive. They explore places because of
their own desire and willingness . In simple term, it can be said that overlapping helps in
enhancing amount and values of visitors attraction towards a specific place. According to this
report England is considerd as a most important visiting place after London because of the
effective facilities provided to both domestic or international visitors.
Attraction at United Kingdom: - UK is popular for its beauty and uniqueness to attract
visitors towards it. For this process government of United Kingdom conducts several events and
exhibition that assist in all purpose tourist for visit easily. Various tourists places of UK are
mentioned below:
National maritime museum: This museum was established in 1937 and it’s a historical
cultural place. National Maritime museum have characteristic features to attract most of the
tourists easily. It is located at Park Row, London SE10 NF, UK. This is the world’s largest
museum with huge collection of maps, charts, artworks and many other things. It provides
information to the people of other countries about political, historical, art, music, social culture
and many other things of UK.
The Queen's House: - It is a Royal Residence of United Kingdom which is popular for its
uniqueness and beauty. Queen House was introduced between 1616 to 1635 + with unique
interior and innovative things to explain the historical background.
Greenwich Park: - This park covers 74 hectares area and is operated by The Royal Parks.
There are three cafes in this park: The Tea Pavilion, St Mary's Gate Cafe and with a large
beautiful garden. In this park there are lots of deer’s. It is constructed on top of the hill where
the person can enjoy wide view of the river Thames and Central London.
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1.2 Importance of various tourist destinations
Importance of different visitor attractions
Date: 9th April 2018
Tourism is contributing huge amount in growth and development of economy as well as in
profit maximisation for both government and local authorities. In this many companies got
contracts for improving historical monuments and for providing proper services to visitors.
With the help of this several people gets job opportunities that belong to sector. Such things
helps in increasing visitor’s attraction and some factors for developing tourism are stated
below:-
Profit maximization: - +Tourism is the widest sector and it contribute huge amount in
development of economy. Through this local authorities and government can maximise profit
instead of this profit earned can be in monetary and non monetary form which is beneficial for
nation.
Conservation: - +Such type of ideas and thoughts are taken by government of country to get
high profits and benefits easily. Conservation is use to get high goodness by seeking several
values in country. In this procedure greenery and natural places of nation assist to conserve
different things like as water and electricity to render advantageous facilities easily. The same
process is utilized by government and local authorities to pull in tourist with the help of new
and attractive tool or techniques These type of things can be put-upon educational tour purpose
which is beneficial for learning various things.
Employment opportunities: - Tourism industry provides job opportunities to both the
government and people. In this several business companies are established which provides
services to visitors by guiding them, accommodation facilities. Some people have knowledge
about particular area and they provides such information to visitors according to their needs
and demands. For this they get money and hence can generate their income by themselves also.
When more and more tourism visits a particular place then it helps in generating income.
Economic development: - Tourism sector gives beneficial and generate revenue which helps in
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economic development. It provides living standard to people of that particular country.
Government can use this money to educate the people of backward or rural area who are in
need.
Enhancement of local culture and heritage: - Tourism attraction helps in enhancement of
local culture and heritage when these are attractive and unique it enhance their mind towards it.
Such things create or build values of several places worldwide with help of visitors. When
monuments and heritage of country is attractive it create image in mind of visitors and they visit
such places for gathering information and knowledge about these places. For this government
and local authorities provides funds which help in developing effectively.
TASK 2
2.1 Needs and motivations of various kinds of visitors
In travel and tourism sector, various tourist comes to visits different location with several
motives. So for them tourist operators needs to analyse their need and requirement to fulfil them
in specific manner. Through this, they can easily enhancing and design several policies to
promote tourism according to tourists motivations (Evans, Stonehouse and Campbell, 2012).
Main objective of this procedure is to pay attention on particular area to maximise visitors range
and increase quality of tourist destination. In this procedure, Visit Britain manage their activities
in appropriate manner to provide effective facilities to their different tourists easily. There are
motivation of different visitors type are given below such as -
Business tourist – These are the business owners who visit several places for their
business objectives. For them, it is require to get appropriate and standard level facilities to
analyse different areas easily. These kind of visitors are very important for not only in tourism
sector but also for economy as well as business development. Through these things, various
countries and its people can easily build strong relation to each others for treading and corporate
relations. For them Visit Britain requires to allocate their facilities and resources in effective
manner to provide appropriate information to business owners according to their requirement and
need (Garrod, 2012).
Adventures tourist – These are the kind of tourist who wants to explore each and every
area as per their interest. They are more demanding by others, so for them tourism organisation's
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and visit Britain needs to provide them different and attractive facilities to capture their eyes
toward them easily. For those visitors, tourism organisation needs to manage their activities in
attractive or different way to fulfil their needs easily. Main objectives of adventure trip is explore
different locations, reduce stress and get new as well as natural experience by exploring several
areas easily. Through this tourism sector can easily expend their business structure or getting
appropriate growth as well as incomes.
Educational tourists – these tourists are visit several locations by specific objectives that
can be get vast information of particular location through effective facilities. For them it is
require that different tourist operators provides several information to students according to their
requirement. In this procedure, tourist guide play a most important role to provide information
about each and every place to their visitors. So for this, visit Britain provide guide facility to
students forb their research and projection work. UK is basically famous for its tourism industry
facilities, at their various location and its history provides facilitating information to educational
tourist according to their requirement (George, 2010).
Health and medical tourists – UK is well known country for its tourism, food,
education and medical facilities. Medical professionals of UK are very moderate in advance
technology in education and medical treatments. They provide impactful treatment for several
disease that can not cure in any others country. So for their lots of students, patients and visitors
come to analyse such facility to earn specific knowledge from this. These kind of services are
very helpful for economy growth through specific facilities and services. So for them it is need to
improve their facilities and services to provide higher satisfaction to their clients according to
their requirement.
2.2 Impact of tourism on visitor attractions in UK
Travel and industry is fast growing sector that helps to build appropriate popularity of
specific country on international level (Gössling, 2011). For this procedure tourism industry
adopt several tools and techniques in their business process to attract several tourist easily. In this
process, government bodies and local authorities provide their own contribution to increase level
of tourism in world wide. For development of this industry, government of UK also provides
appropriate fund and other facilities. These functions has several positive and negative impacts
on visitors attraction such as -
Basis of difference Positive Negative
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Social and culture Social and cultural factor of a
country directly affect on tourism
sector. In it, government of the
country needs to provide their own
contribution to develop their culture
to attract visitors toward this easily.
These factors can be trend of the
country, food, fashion, cloths,
language, custom, norm , beliefs
and value system as well
(Hartmann, 2014).
Social and cultural factors of a
country can also impact negatively
on tourism sector because visitors
needs to follow rules, norms and
customs of specific place to getting
amusement of their tourism
package. Some factors as uses of
drug, banned material, immoral
issue, unnecessary action, terrorism
are negatively affects on travel and
tourism industry.
Economic Travel and tourism is one and only
fast growing sector that has lots of
potential to provide sustainable
growth in economy. This industry
provide various facilities for
potential employment. Through this
they are provide various revenue
and growth to develop economy of
country. For this government also
provide their own contribution to
develop travel industry easily.
For travel and tourism sector,
economy of a country impacts both
negatively and positively. Some
unappropriated and unnecessary
activities as terrorism, legal issues,
unappropriated legislation can
affect negatively on tourism
sectors. Unnecessary law and rules
are negatively affect on tourist
interest toward tourism of a
country.
Environmental Environmental factor of a country
are directly impact on tourism
sector. It can be in negative or
positive manner but main thing is,
that it helps to promote tourism
sectors by the tourist places, natural
destination and proper image of
Environment factor can also impact
negatively on visitor attractions
management procedure (Haukel,
2011).
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country.
There are various factors are given below that directly affect on tourism sector such as -
Overcrowding locations – Now a days tourism industry faces lots of issues due to
overcrowding areas. Tourist and visitors face various difficulties when they visit one specific
location. In this process government of the country needs to understand values of tourist and
manage their term and policy to provide appropriate facilities to visitors. For this local
authorities needs to mange their tourism policies to reduce problems and difficulties easily.
Tourism industry has lots of potential to provide sustainable growth in economy. For this
government needs to provides financial mean to support tourism industry easily. Through this
they can manage services and facilities in appropriate way (Henderson, 2011).
Inappropriate transportation facilities – Transportation play a most important role in
travel and tourism sector. When visitors comes from another country to visit various locations,
they want different facilities in proper manner such as accommodation, food, transport,
entertainment, and some other facilities related to their motives. For them, tourism sector needs
to manage their services according to customers need. One most important think is transportation
which needs to manage in appropriate way to provide facility to visit various locations easily by
their own desire and demand. In transportations they needs to provide some other facility a foods
and drinks to provide the higher satisfaction easily.
2.3 Assessment of influence various theories of tourist motivation on management
For tourism management, various organisations, local authorities and Visit Britain needs
to implement appropriate to promote tourism sector easily. Through this process, these bodies
can easily implement their services procedure to provide appropriate facilities to tourist
according to their requirement and demand. In this, Maslow and plog theory provide their own
theory for tourist motivation on management activities.
Maslow theory – This theory is determine in several elements as -
Physiological theory – according to this theory, travel and tourism organisation as well
as factors needs to understand tourist's demand and physiological needs to fulfil them in
appropriate manner. These are some important factors that should have to be accomplish on
specific timing or as per visitors demand. These things impact positively and aid to promote
tourism sectors easily (Horng and Tsai, 2010).
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Protection and security – In tourism sector, it is require to provide higher protection and
security to their tourist to provide them appropriate facilities easily. Through this they helps to
make them sure toward protection related to problems and other issues. Each and every
individual is require to take appropriate security from external factors while they visit several
places. In this process government needs to provide them appropriate services and facilities
because through this, they feel motivated and safe through various security services.
Esteem – This factor is related to government and local facilities that provided to make
own image and goodwill in front of inbound and outbound tourist. In travel and tourism sector,
various tour operators uses different offers an d discounts to capture visitors eyes toward such
facilities easily. These things helps to motivate tourists toward tourism facilities and services as
well.
Self actualisation – In travel and tourism sector, individual person require various
facility and self fulfilment to seeking personal growth easily. These kind of factors are related to
different motivation visitors as health and facility as well as educational facility as well. In this
tourism organisation's serve different services according to their own skills or attribute to offer
attractive facilities to visitors (Jin and Pearce, 2011).
In this procedure Plog theory also take specific place to provide several services and
facilities to visitors according to their requirement. This theory determine its importance within
three different factors such as -
Allocentric – This theory is based on those individual and tourist who wants to enjoy and
explores each and every place to get relax and reduce stress as well. In this, they choose their
own destination and desired location to explore and get adventures experience easily. For this
tourism operators needs to provide their own services according to their demand and need as
well.
Psychocentric – This factors is determine willingness of those person who wants to
spend their own time with family and friends. Main objective of these type of tourists is to spend
their quality time with child, family and friends and get advantages to visit several places at the
time. So for them tourist operator needs to provide their own services as per their requirement.
Midcentric – These kind of tourist are explore several places to get appropriate
knowledge and information by them. These type of tourist are visit several places by their own
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objectives as medical services, educational and research information as well. For them, tour
operators manage their services as per their requirement and need (Kusluvan, 2010).
TASK 3
3.1 Process and potential issues involved in growth of visitor attractions
In travel and tourism sector various issues are arises due to lack of effective strategies and
appropriate approaches. These tourism issues are directly impact on economy growth and
tourism management. Visitors attraction management is a most important factor that helps to
build higher profitability for local authorities and government bodies as well. These kind of
terms are related to income and revenue of several organisations that are based on tourism
attraction toward specific country. This article is based on establishing a theme park “The
London Resort” in Swanscombe Peninsula, Kent by the London Resort Company Holdings
Limited. In this sector lots of problems and conflicts arises due to some reasons as -
Funds – Tourism industry require proper funds and amount to manage their activities in
effective manner. For establishing a theme park “The London Resort” in Swanscombe
Peninsula, government bodies needs to provide their appropriate reserve to manage and
maintain effective tourism in their country. Through this local authorities can easily manage
their activities to provide higher satisfaction to their tourist. These kind of facilities helps to
provide effective rewards beck to economy growth (Law and Buhalis, 2010).
Attraction management – For establishing a theme park “The London Resort” in Swanscombe
Peninsula, it is require to manage their strategies that helps to attract higher range of tourist
toward their services easily.
Technological advancement - For establishing a theme park “The London Resort” in
Swanscombe Peninsula, it is require that manager and management staff adopt technological
facilities in their organisation for their tourists (Leask, 2010).
Location – Before establishing a new resort, it is require to identify its location in appropriate
manner to provide effective services and facilities to visitors easily.
Public and private organisations - Before establishing a theme park “The London Resort”, it s
is require to build their relations with public and private organisations to make effective strategy
for visitors attraction easily.
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TASK 4
4.1 Visitor management strategies
Visitors attraction is an important aspects for every country as it is an essentials for generating
high returns as well as benefits in effective manner. In such process, country's government
perform several duties to maintain the visiting place so that number of customers can be
attracted. They focus on various kinds of strategies for managing visitors in the country. In the
UK, British government consider several planning procedures for the purpose of getting
maximums profits as well as benefits in the nation. Here are some tools and techniques which are
use for better management in several portions of systems such as:
Overseeing interest of guests or visitors: For the travel and tourism sector, it must be
required to analyse visitors or tourists interests towards particular place so that they can organise
better trip to satisfy them. It is necessary to identified their demand or desired, therefore
government and other local authority always focus on visitors demands and needs so that better
facilities can be provided to them. In this required best strategies including impressive and cost
effective which will support in increasing tourists interest (Leask, Fyall and Barron, 2014).
Supply of guests: It is the moral duty of government and local authority to provide
effective facilities and better services to visitors so that higher returns can be get. It is also
another important component that provide appropriate facilities to attract number of customers
towards organisation. It will help in generating more revenues in easy way. Visit Britain can
contribute high and earn profits by serving effective services by considering their moral duty to
satisfy their visitors by providing better facilities and treat them effectively. In this, organisation
take part in conducting survey or research for analysing tourists demand for the purpose of
visiting and then formulate plan to organise trip. They determine particular needs or wants of
customers and also analyse work as well as responsibilities which is necessary to provide by
workers of different organisation in the sector of travel and tourism. Visit Britain have to
requires for undertaking this so that they can attract more customers towards organisation
(Mason, 2015).
Asset administration: These decisions are taken by the government regarding tourists
protections from any crimes and disasters as it is the moral responsibilities of organisation and
authorities to protect visitors and their emotions from any negative aspects which can harm to
them. On the other side, government have required to be clear regarding any situations including
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cleaver, wise to hear and observe every or each aspects which are necessary to make decisions as
per the facts and demands of visitors and need as well. It is also an effective tool that helps in
providing better services as well as facilities in proper manner to the visitors so that they will feel
more relaxed and fun. It also support in providing better experiences to them for feeling
excitements, enjoy rides or visit various places to satisfy their needs or wants and meet with
desired expectations (Monz, 2010).
4.2 Management techniques in relation to sustainability
For a travel and tourism industry, it is require to manage their activities in techniques in
effective manner to getting higher business advantages easily. In this process, management of
organisation needs to adopt several techniques that motive of administrator in context of
effective growth and organisational success as well. These kind of sustainability are related to
appropriate concept that company and legal authorities require to understand for provide suitable
and facilitating things for tourism development. This management techniques helps to build
proper operational approach to organisational and travel or tourism sectors success. There are
various Management techniques in relation to sustainability are given below such as -
Financial manageability: This think is related to funds and various legal facilities that
helps to cratering effective strategies for organisational success and growth. In this case, legal
authorities of the country needs to understand values of tourism sector to manage their term and
policy for provide proper adeptness to visitors. In this case, it is analyse that tourism industry has
lots of potential to provide sustainable growth in economy easily. So for this government and
local authorities needs to provide financial help for the development of tourism sectors easily.
Social maintainability: In this procedure tourism sectors needs to enhance values of
their social and cultural things to promote their visitors easily. Through these management
techniques, a firm can easily build values for their tourists. These kind of things also helps to
promote social and cultural factors of a country easily. These kind of things also helps to
promote tourism sectors easily. These methods require advancement of tools and techniques that
are adopted by several organisation to promote tourism sector easily (Newsome, Moore and
Dowling, 2012).
Economic: Travel and tourism industry provide their own contribution in economy
growth. A well develop organisation can easily get higher growth and income that helps to
provide higher facility to tourist in appropriate manner. All these things aid to provide higher
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satisfaction to visitors as per their requirement and need. These kind of things are directly
impacting on economy development. Tour and travel organisation also provide employment
services to individual to enhance their career and provide them higher success easily. These kind
of things helps to adopt new and fresh idea to build appropriate strategy for tourism attraction
management. It is helps to reduce ineffective terms in country and helps to manage standard
level of country through economy development and growth as well (Schwartz, Stewart and
Backlund, 2012).
M1 Identify and apply strategies to find appropriate solutions
In travel and tourism sector, tour operators needs to provide their effective services
according to visitors demand or need. First of all they needs to understand motive of visitors
toward their tour because through this they can easily manage several activities as per their
demand and requirement (Swarbrooke and Page, 2012). In this process Maslow theory will help
to provide appropriate information about visitors demand and requirement by few elements as -
 Physiological need
 Protection and security
 Esteem
 Self actualisation
In this process plog theory provider its own contribution to serve different services to visitors as
per their own motive such as -
 Allocentric
 Psychocentric
 Midcentric
M2 Select/design and apply appropriate methods/techniques
To operate several activities in travel and tourism sector, it is require that tourism
operator analyse each and every element in appropriate manner or through different sources such
as -
Primary research – This research is based on fresh data which is collected by tour operator
without the help of any mediator (Page, 2011). Some sources of primary research are -
 Internet
 Social media
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Secondary data – These type of research are based on historical data in which tourism
organisation manage their activities as per last research details. Some sources of secondary
research are -
 Local communities
M3 Present and communicate appropriate findings
Travel and tourism industry is one of the fastest growing industry that represent its direct
contribution in economy growth. Through this, various organisation's represent their services for
tourist according to their requirement and need. For this they firstly, they needs to analyse each
and every factor related to tourist's motive and objectives toward the tour. Visit Britain is legal
authority and tourist board of Great Britain that represent its services for local, inbound and
outbound visitors to get serve effective services to them. Through this they get appropriate
growth in their tourism and economic sectors (Page, 2014).
D1 Use critical reflection to evaluate own work and justify valid conclusion.
After to going through this report I analyse that tourism and visitors attraction play a
most important role in economy growth and to getting appropriate incomes easily. As a tourist
operator I needs to analyse requirement and needs of several visitors to provide them appropriate
facility and things as per their demand. Through this I can easily promote tourism industry by
appropriate strategy and proper planing. For this I needs to manage all approaches for tourist to
provide them facilitating environment easily. These kind of things helps to promote tourism
industry toward effective economy growth.
D2 Take responsibility for managing and organizing activities
As per the words of Thrane and Farstad, (2011) in travel and tourism sector, things and
activities should have to be manage in appropriate manner to provide several services to visitors
easily. For this process, travel and tourism organisations needs to provide effective training and
development facility to their employees for encroaching their interpersonal skill and working
abilities. Through this they can easily build positive relation with tourist to provide them
appropriate services and getting long term benefits easily (Weidenfeld Butler and Williams,
2011). These kind of things always helps to build values of tourist because through this training
session employees are getting more knowledgeable skilled for understand customers demand and
need.
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D3 Demonstrate convergent, lateral and creative thinking
According to Waligo, Clarke and Hawkins, (2013) tourism sectors require effective
strategics and attractive ideas that helps to capture visitors eyes toward these facilities. For this
tour operators needs to provide attractive facilities and tours packages to attract customers easily
toward this. Through this they can easily build long term relation with their customers to getting
appropriate growth easily. It helps to provide higher satisfaction to consumers by facilitating
approaches and effective services easily. In this procedure organisation needs to manage their
activities for Overcrowding locations and Inappropriate transportation facilities to tourists easily.
For this they they needs to fulfill their physiological need, safety and security and esteem
requirement easily.
CONCLUSION
As per the above report it has been summarised that travel and tourism sectors is one of
the fast growing industry that easily landscape its structure in world wide. In this process, several
tourism organisation needs to provide effective services to their customers as per their
requirement and needs to build long term benefits easily. These kind of services helps to provide
effective growth in economy to getting enhance effective structure of tourism industry. This
project report is based on Visit Britain which is a legal authority and tourist board of Great
Britain. It is incorporated under that Development of Tourism act 1969. This reports includes
Scope and importance of visitors attraction and information about types of visitors, its impact as
well as motivational theories. At last it is represent various issues that affecting development
procedure of visitors attraction management as well as application of management techniques
and its impact on sustainability.
14

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