Industry Live Project: Tourism Audit of Birmingham & West Midlands

This project provides an audit of tourism in Birmingham and the West Midlands, focusing on the application of the '10 As' framework to enhance tourism development. It highlights the importance of awareness and attractiveness in creating a successful tourism destination. The project assesses the suitability of the '10 As' (awareness, appearance, action, attractiveness, activities, availability, assurance, appreciation, access, and accountability) for auditing tourism in the region and evaluates their sufficiency for effective management. It emphasizes the significance of attraction and resource availability in promoting short breaks and weekend holidays in Birmingham. The analysis concludes that utilizing these elements can make tourism destinations more appealing and effectively manage tourism within Birmingham, ultimately attracting more visitors.

Audit Birmingham and west
Midlands

TABLE OF CONTENTS
MAIN BODY...................................................................................................................................3
REFERENCES................................................................................................................................5

MAIN BODY
Birmingham is a main city within the west midland areas and has a different industrial
revolutions landmark. This is a very nice country located in the west midlands and as different
types of measures and beautiful places to visit. The west midlands Safari and leisure park is the
most important thing to visit in case anyone is going to the place (Katircioglu, Gokmenoglu and
Eren, 2018). Along with this there are many different places to visit within the city which
involves the natural outstanding beauty of the area and museums.
For the success of the tourism destination in Birmingham and west Midland it is essential
that proper care is being taken off the 10 A. this is generally because all these 10 is pertaining to
tourism development of essential for the place to get successful and populated. Out of all these
as, awareness and attractiveness is the most essential with respect to the auditing criteria. This is
particularly because in case the awareness relating to the area is not present then it will not be a
good tourism. Similarly in case if there will be no attractiveness of the tourism area then it will
not get successful.
Along with this the auditing criteria is also very essential to be set for the place to be a
good tourism destination. This is particularly because of the reason that the auditing criteria
provide guidance to the person that how the destination needs to be analysed and evaluated.
Yes with respect to Birmingham and West midlands the 10 As is are too much suitable
for the auditing criteria. This is particularly because of the reason that all the 10 As that is
awareness, appearance, action, attractiveness, activities, availability, assurance, appreciation,
access and accountability are essential to make the tourism destination a successful and
populated one. Hence in case of Birmingham and West midlands the entire are too much suitable
for the auditing criteria.
No other than 10 As there are not much any other criteria which needs to included in the
effective management of the tourism destination. This is particularly because of the reason that
the 10 As are sufficient for a successful tourism destination (Zheng and et.al., 2018). In the air
project of bringing short break that is weekend holiday within Birmingham the most essential
criteria included will be the attraction and availability of the resources within the tourism
destination. This is particularly because in case attractions will be available in proper manner

then the visitors will like the place and the Birmingham will become a good tourism destination
place.
Hence with the above analysis it can be stated that the use of the different As is very
important to promote tourism destination. This is particularly necessary because of the reason
that when all these elements are being used then it makes the tourism destination more attractive
and people gets attracted towards it easily (Goffi, Cucculelli and Masiero, 2019). Hence as a
result of this it will help in managing and maintaining the tourism destinations within
Birmingham in attractive manner so that more visitors will visit it.

REFERENCES
Books and Journals
Goffi, G., Cucculelli, M. and Masiero, L., 2019. Fostering tourism destination competitiveness in
developing countries: The role of sustainability. Journal of cleaner production. 209.
pp.101-115.
Katircioglu, S., Gokmenoglu, K. K. and Eren, B. M., 2018. Testing the role of tourism
development in ecological footprint quality: evidence from top 10 tourist
destinations. Environmental Science and Pollution Research. 25(33). pp.33611-33619.
Zheng, X., and et.al., 2018. A tourism destination recommender system using users’ sentiment
and temporal dynamics. Journal of Intelligent Information Systems. 51(3). pp.557-578.