Analysis of Factors Influencing Tourism Behavior and Trends

This report provides a comprehensive analysis of the contemporary travel and tourism industry. It begins with an introduction to tourism and its various aspects, including camping and sightseeing, and defines the term 'tourist'. The report then focuses on the factors influencing tourism behavior, such as geographical and social factors, and delves into the cultural significance of destinations. A key component of the report is an examination of tourist motivation, using Maslow's hierarchy of needs and Herzberg's two-factor theory. Furthermore, it highlights recent and emerging trends in the international travel and tourism industry, including the impact of technology and convenience booking. The report also analyzes the factors affecting the popularity of global destinations and concludes with a summary of the key findings and relevant references.

THE CONTEMPORARY TRAVEL AND
TOURISM INDUSTRY

INTRODUCTION
• Travelling for fun falls under tourism as it involves the activities such as camping and sightseeing . people who travel a
lot are called tourist . while tourism means the activities of the people staying within places outside their regular
environment, business as well as other purposes.
• Present PPT focuses on various factors that impact the tourism behaviour. Present report focuses on titan which is a
British firm on the travel and tourism within united kingdom. Report also focuses on model of motivation and recent as
well as emerging trends within the international travel.

THERE ARE VARIOUS FACTORS THAT IMPACT THE
TOURISM BEHAVIOUR
• Geographical factors- climatic and geographical conditions, amenities and facilities available at the destination,
marketing and advertising conducted through tourism business after the decisions regarding the tourist. Example such as
flash floods, drought, high winds as well as extreme climate that impact the tourism adversely. For example during the
harsh weather the people of India travel a the regions where the climate is cold such as hill stations.
• Social factors- these are the factors that focuses on the individual social network that gives first information that can
affect decision regarding visits or not to visit on specified place .

FACTORS UNDERPINNING TOURIST BEHAVIOUR AND
EVALUATE THEIR IMPACT ON THE DECISION-MAKING PROCESS
• Cultural significance of destination
• The destination place affects a lot as if the destination is focuses more on the historical importance then tourist will surely
attract the places to visit them monuments, forts, castles, caves , utensils ,weapons ,clothes and many more.

MODEL OF MOTIVATION
Maslow motivation theory
• This theory is really crucial as it focuses on the decision-making of the tourist as well as impact the factors that can b
examined the future forecast travel patterns. These theory of Maslow has been broadly accepted as well as utilized to
determine the travel behaviour of the tourist.
• Physiological demands- within this demands it is the first and foremost demand of tourist need to satisfy their basic
demands such as air, shelter, food and water. Tourist can't go for the high order demands before fulfilling these basic
demands.
• Safety demands- these are the demands that comes after the completing the physiological demands such as tourist need
security ,such as need a healthy as well as safe environment. They cannot be become as a victim of terrorist attack. It is
seen that female tourist are more victimised to the rape from the local people and sometimes tourist also faces the theft
related problems at the places they visit.

CONT..
Two factor theory
• This theory includes two factors such as hygiene factors and motivational factors
• These are the factors that are important for the motivation as because of this it leads to the positive satisfaction for long
duration of time. If these factors are not present leads to the dissatisfaction. These hygiene factors also known as the
dissatisfies. These includes factors such as

CONT..
• Motivational factors - as per the hygiene factors the motivational factors must provides the satisfaction. These are the
factors that motivate the staff members for the performance of the staff members. These are the factors that are called as
satisfiers. They are involved within performing the job. Motivational factors involved such

P5 RECOGNIZE RECENT AND EMERGING TRENDS WITHIN THE
INTERNATIONAL TRAVEL AS WELL AS TOURISM INDUSTRY
• Recognize technology- it involves the facial recognition, fingerprint, retina scanning or also the bio-metric methods.
These are the technology that can be focused over the time as well as already deployed within a number of fields, law
enforcement and security aims.

• CONVENIENCE BOOKING- IT IS THE CONVENIENCE FOR THE CONSUMERS AS
TECHNOLOGY IS ALSO CALLED A GREAT FACILITATOR WITHIN ASIA. WITHIN THE
YEAR 2018 CONSUMER TRAVEL INSIGHTS SURVEY THERE ARE 69 % AS IT IS THE
MOST CRUCIAL ASPECT WHEN BOOKING IS DONE ON THEIR HOLIDAY. WHEN
BOOKING THROUGH ACCOMMODATION THAT GIVES THE MOST CRUCIAL
ASPECT REGARDING HOLIDAY BY THE ONLINE TRAVEL AGENCY (OTA). TITAN
TRAVEL ALWAYS PROVIDE THEIR CUSTOMER SUCH ONLINE BOOKING SERVICES

RECENT PATTERNS IN INTERNATIONAL
TRAVEL AND TOURISM
• Mobile applications- travel as well as tourism overview the years over the time as more than half of the online booking
are from the mobile. Within digital trend it is considered as the easiest way to implement within travel industry. Thus,
mobile application unable to facilitate the reservation and booking procedures but also combined with it as internet of
things- technology can enable to allow hotel guests regarding control room appliances.

FACTORS AFFECTING POPULARITY OF GLOBAL
DESTINATIONS
• There are various factors which eventually affects the popularity of the various global destinations which titan travel
company should take into consideration in order to provide a great experience to customers.

ANALYSIS OF FACTORS
• There are various factors which eventually affects the popularity of the various destination like recommendation from
relatives, environmental factors, popularity as the renowned destination etc. These factors have their own level of
importance and titan travel needs to focus on the level and degree of importance for enlarging its customer base.
• For example- environmental factors have the highest level of importance in which people generally first assess the
weather and climatic conditions of that destination and make decision whether to go there or not.
• On the other hand, popularity as the renowned destination has moderate level of importance where own popularity of a
destination and its name is enough to attract the visitors like Eiffel tower. Suggestions from relatives and friends has the
lowers importance where people generally after analyzing all pros and cons of a particular destination seek the advice
from their closed ones.