Foundation Year Research Project: Business & Tourism Management

This research project delves into the business and tourism industry, examining the challenges and opportunities within this dynamic sector. It focuses on the impact of globalization, taxation policies, and travel marketing strategies. The project aims to analyze the strategic orientation required to navigate the complexities of the business environment in tourism. It explores research methodologies, literature reviews, and research findings related to the tourism industry's response to globalization, taxation, and marketing issues. The report concludes by summarizing the key findings and offering insights into the role of tourism in economic development. Desklib offers a wealth of similar resources for students.

Written project

Table of Contents
INTRODUCTION...........................................................................................................................3
CHAPTER ONE..............................................................................................................................3
Aim..............................................................................................................................................3
Objectives....................................................................................................................................3
Research problem........................................................................................................................3
Research questions.......................................................................................................................3
CHAPTER TWO.............................................................................................................................4
Methodology................................................................................................................................4
CHAPTER THREE.........................................................................................................................5
Literature review..........................................................................................................................5
CHAPTER FOUR...........................................................................................................................5
Research findings.........................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................1

INTRODUCTION
Business and tourism are regarded to be the probable factors that are pertaining in this present
scenario where there are a set of entities that are taking place. The business and tourism industry
is considered to be one of the biggest out of all types and it is also the one that is mostly prone to
too many challenges that are being faced in this present world. The report will entitle all the
factors that are being faced by tourism and business industry and different objectives that will
fall in this regard (Sharma and et.al, 2021). The organisation that is chosen to represent is world
tourism organisation. The world tourism organisation is known to be one of the specialised
organisations that looks after the prospect of tourist destination and also specialised programs.
The different challenges as well as factors that are being dealt by the organisation are discussed
in this regard. The report computes upon analysing the research formulations that are into
dealing with the business environment in tourism industry.
CHAPTER ONE
Aim
The aim of this report is to derive the formulations that are into business and tourism industry
and how far the Planning can be inculcated in order to deal with the business-related functions.
Objectives
1. Develop proper planning to deal with globalisation
2. Strategic orientation towards taxation policies
3. Solve the issues of travel marketing
Research problem
The entire research will reflect over the problems that are being faced by tourism industry with
respect to taxation marketing and also the regulations that are put forth such that these will
obviously be identified as the major scenario (Camilleri, 2018). The research will bring forth and
explanation towards how far one can easily overcome the main issues that are related to tourism
industry.
Research questions
1. What is the policy of taxation with respect to the tourism industry?
2. With the adherence to the impact of globalisation, how can tourism industry be amended to
deal with the phenomena?
3. How is globalisation effecting tourism?

4. How varied tax on various products make tourism costly?
5. What are the possible impacts of tourism on nature?
6. What strategies were used by tourism industry to deal with the prospect of tourism?
CHAPTER TWO
Methodology
Research types: in order to move ahead with the problem of research it is always necessary to
have a complete information (Semenza and Ebi, 2019). There are two types of research that are
usually included which are the qualitative as well as quantitative research. The qualitative
research deals with analysing a different set of information and it will not include any numerical
data. The quantitative research includes numerical data. In this regard the quantitative research is
put forth because the statistical data is usually analysed.
Research approaches: the different set of research approaches and the two types of research
approach include detective as well as inductive approach (Kyrylov and et.al, 2020). The process
that is included in this regard is inductive research approach that will bring in a complete
conclusion about the investigations.
Research philosophy: research philosophy is a level of understanding and it is of two types
namely positivism and interpretivism. The one that is chosen in this regard is the positivism
because it brings about a kind of shape to the entire environment.
Data collection: data collection is a part of research where the entire data like that of primary and
secondary is being accessed (Filipiak and et.al, 2020). The one that is done in this regard is a
secondary data analysis which is done with the help of understanding the processes that are
oriented with the sources.
Data analysis: the data analysis of two types one is qualitative and the other is quantitative. Since
there are certain numerical points that are included this will from under the quantitative data
analysis.
Ethical consideration: while dealing with the prospect of research and its entities it is always
essential to keep in mind about the ethics that will have to be followed (Xu and et.al, 2020). The
ethical considerations are all included in the report and the rise of honesty that is maintained by
defining the components of research.

Reliability and validity: the two factors are the effective out of which the entire efficiency as well
as accuracy of the data are being determined (Serravalle and et.al, 2019). The reliability as well
as the validity are picturized with respect to the standard research criteria.
CHAPTER THREE
Literature review
Tourism is regarded to be one of the best Industry that is been in a prosperous state. There are
several regulation that are oriented with the fact of globalisation as well as the planning that will
have to be initiated. This globalisation will have to include strategic orientation because there are
several norms that are of external factors which are falling in regard to organisations that will
eventually have to be trained (Matikiti and et.al, 2018). These policies of taxation are important
because every country deals with a specific taxation policy that is obviously one of the reason for
issues to be faced by tourism industry. The issues of travel marketing will have to be analysed
because it is not until when there is a proper channel for marketing the tourism industry will not
be in terms of development. A proper orientation regarding her for the tourism industry can
evaluate its crisis is as important as dealing with any of the prospect of profitable standard. In
order to deal with the internal as well as external factors it is always essential to move ahead with
the process of understanding things and that is one of the important role that every analysis
usually play (Kayumovich and Kamalovna, 2019). The planning that will have to be
incorporated will have to highlight certain stages of defining its plans. The deal of globalisation
is one of the aspect where are the tourist industry will have to understand because the customer
perception as well as personification will first have to be identified. There are several Industries
that are going hand in hand with respect to the tourism industry and therefore the proper
orientation of these particular ideologies will help Other industries to prosper (Choe and et.al,
2020).
CHAPTER FOUR
Research findings
The research has helped to understand the and also clarify certain negotiations that are put forth
with respect to how far the tourist industry is going to be with respect to its professional
commodity. Through the sources of research, it is also understood the about the taxation policies
that are following with respect to the identification of governing laws (Uyar and et.al, 2021). The
concept of globalisation is clearly understood and it is also stuffed with respect to a proper

theoretical approach that will help people to analyse the efficiency and ideologies that are
actually incorporated. The materialistic policies are often productive and are also necessary to
bring in the framework that the tourism industry will have to initiate. A proper understanding
over the statistical data up to which the tourist destinations are usually a moving ahead are being
med clear. The interesting part of the overall assessment is that strategic orientation that is in
regard to solving issues of travel marketing is highlighted (Radic and et.al, 2020). The process of
travel marketing is also been made with regard to certain policies of understanding the external
conditions after porting with respect to the country. This has been one of the efficient means of
understanding things in a better orientation in a business environment (Taheri and et.al, 2019). A
business environment is composed of effect of formulations as well as rules that are brought
forth with respect to the scriptures that are highlighted. This provides necessary information of to
which one can easily transform data according to the right set of entities that they can usually
incorporate while dealing with the problems of tourism (Jermsittiparsert, 2019). As a part of
globalisation, it can therefore be concluded upon bringing about the prospects of entire scenario
and the steps that the government will have to take in order to adhere the facts of tourism.
CONCLUSION
The report computes upon analysing the research formulations that are into dealing with the
business environment in tourism industry. The report brings in favourable conditions of aim and
objectives that will help to analyse the strategic orientation towards with the tourism industry is

dealing with. The research problem along with the research questions are being highlighted. This
will help to get a clear understanding about the methodology as well as the literature review that
is put forth. The role that tourism industry usually plays with respect to certain findings is
brought forth with respect to the reasons of development. A complete understanding of the
research policies as a part of the questions that are highlighted will help to understand the entire
scenario of research. The methodology will highlight few prominent conditions of the type of
research as well as the analysis that is put forth which will bring a clear understanding to the
users. The problems that are being faced by tourism industry with respect to taxation marketing
and also the regulations that are put forth such that these will obviously be identified as the major
scenario

REFERENCES
Books and journals
Camilleri, 2018. The tourism industry: An overview. Travel marketing, tourism economics and
the airline product, pp.3-27.
Choe and et.al, 2020. The environmentally friendly role of edible insect restaurants in the
tourism industry: applying an extended theory of planned behavior. International Journal of
Contemporary Hospitality Management.
Filipiak and et.al, 2020. Economic development trends in the EU tourism industry. Towards the
digitalization process and sustainability. Quality & Quantity, pp.1-26.
Jermsittiparsert, 2019. Behavior of tourism industry under the situation of environmental threats
and carbon emission: Time series analysis from Thailand. 670216917.
Kayumovich and Kamalovna, 2019. Social media-marketing-a forceful tool for tourism industry.
European science, (7 (49)).
Kyrylov and et.al, 2020. International Tourism Development in the Context of Increasing
Globalization Risks: On the Example of Ukraine’s Integration into the Global Tourism
Industry. Journal of Risk and Financial Management. 13(12). p.303.
Matikiti and et.al, 2018. Application of the technology acceptance model and the technology–
organisation–environment model to examine social media marketing use in the South
African tourism industry. South African Journal of Information Management. 20(1). pp.1-
12.
Radic and et.al, 2020. Apocalypse now or overreaction to coronavirus: The global cruise tourism
industry crisis. Sustainability. 12(17). p.6968.
Semenza and Ebi, 2019. Climate change impact on migration, travel, travel destinations and the
tourism industry. Journal of travel medicine. 26(5). p.taz026.
Serravalle and et.al, 2019. Augmented reality in the tourism industry: A multi-stakeholder
analysis of museums. Tourism Management Perspectives. 32. p.100549.
Sharma and et.al, 2021. Reviving tourism industry post-COVID-19: A resilience-based
framework. Tourism management perspectives. 37. p.100786.
Taheri and et.al, 2019. Consumer engagement in the tourism industry: new trends and
implications for research. The Service Industries Journal. 39(7-8). pp.463-468.
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Uyar and et.al, 2021. Institutional drivers of sustainability reporting in the global tourism
industry. Tourism Economics. 27(1). pp.105-128.
Xu and et.al, 2020. The effects of environmental management and debt financing on sustainable
financial growth in the tourism industry. SAGE Open. 10(3). p.2158244020948530.
Online
Tourism Industry, 2022: [Online]. Available through: < Impact of Covid-19 on tourism industry
- Northlines (thenorthlines.com) >
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