Thomas Cook's Tourism Campaign: Effective Promotional Mix Integration

This report discusses the effective integration of a promotional mix for Thomas Cook's summer 2018 Morocco and Egypt package. It highlights the importance of both online and offline promotional strategies to reach a large population. The report suggests utilizing traditional methods like newspapers and magazines alongside modern digital marketing techniques such as website sponsorship, social media advertisements (Facebook ads, mobile applications), and virtual reality quizzes. The goal is to attract more customers by making promotional campaigns appealing at an individual level and employing effective sales promotions to encourage vacation bookings, ultimately leading to increased profits for Thomas Cook.

In the early age, cultural aspects, learning languages and travelling challenges restricted (Capacci, Scorcu and Vici, 2015). In 14 century
Christopher Columbus sailed westward and vasco da gama cruised to country for earn money then business travel has been integral part of
tourism industry(Cave and Brown 2012). Early tourism started with Nomads who
travelled around the world in search of food and shelter. Main intension of this traveller is to gathered food and traded around the world and
gave rise to the barter system (Capacci, Scorcu and Vici, 2015). 1500 BC is marked as the era when the Europeans visited pyramids and thus
developed the tourism for pilgrimage. Early tourism started with Nomads who travelled around the world in search of food and shelter. Main
intension of this traveller is to gathered food and traded around the world and gave rise to the barter system (Capacci, Scorcu and Vici, 2015).
1500 BC is marked as the era when the Europeans visited pyramids and thus developed the tourism for pilgrimage.
4.2 Effective Integration of Promotional mix for tourism campaign
An integrated promotional mix is a best way to spread awareness and get more customers attracted towards the services offered by
Thomas cook. For the summer 2018 Morocco and Egypt package Thomas cook requires to make a much more effective promotional mix.
Basically they need to design both online and offline promotional mix so that they can reach large population in most effective and
efficient way. Thomas cook will require newspapers and magazines advertisement as well as brochures and personal selling will be
required. It will enhance the relationship between the people and the company and also adds up in the profits with more sales.
Thomas cook will need to utilize the online and the virtual world too. They can advertise through website sponsorship, social media
advertisements such as- Facebook ads, mobile applications, etc. for adding more crisp to get more customer attracted towards the company
they can organize various online events, such as- virtual reality quiz. In this quiz people will be able to visit famous destinations such as
Egypt and Morocco virtually. They will be required to answer few question about the place and win promotional codes, gift hampers, etc.
These campaign should have one aim and that is to be attractive to large population at individual level. Also use of effective sales
promotion will let Thomas cook engage more customers and impel them to take vacations with their offered packages.
Concluding it, Thomas cook have many option to exploit and reach large population without any hassle. They can earn huge profits by
attracting more customer by making more attractive promotional campaigns.