Challenges for the Future of the Tourism Industry: A Review

This presentation delves into the significant challenges confronting the tourism industry, with a specific focus on the hotel sector, in the aftermath of the COVID-19 pandemic. It examines the impact of the pandemic on the industry, including regulatory and border issues, safety concerns for customers, and the financial strain caused by inflation and currency fluctuations. The analysis uses the London Bridge Hotel as a case study. The presentation further explores various strategies for hotels to overcome these challenges, such as utilizing downtime for maintenance and renovation, implementing enhanced cleaning protocols, rethinking marketing approaches, staying informed about available aid, and updating health and safety technologies and procedures. The conclusion emphasizes the importance of proactive strategies and adapting to the evolving landscape to ensure the industry's recovery and future resilience.

Challenges for the future of tourism
industry

TABLE OF CONTENT
 Introduction
 About the industry
 Challenges faced by hotel during Covid-19
 Ways to overcome such challenges
 Conclusion
 References

INTRODUCTION
The concept for the hotel zone stays surprisingly uncertain. The COVID-19
pandemic keeps hitting hard, with worldwide tourism anticipated to lower with the aid of
majority in year 2020. Local hotels are assisting to melt the blow, at the least partially,
and governments have taken outstanding instant movement to repair and re-prompt the
zone, whilst defensive jobs and businesses. Many international locations also are now
growing measures to construct a greater resilient tourism economic system prior to the
COVID-19 (Ahmed, 2020). These encompass making ready plans to help the sustainable
healing of hotels, selling the virtual transition & circulate to a greener hospitality system,
& rethinking sector for the future. The present report discusses the factors or challenges
which a hotel has faced during the Covid-19 and its impact. Further, it also mentions
about the ways through which a hotel can overcome such challenges within industry or
market. The hotel which is being considered for this report is London Bridge Hotel.

Generally speaking, hotels are managed buildings or
institutions that offer guests with short-term accommodation
in exchange for some money. The precise functions & services
offered to guests vary from hotel to hotel, & hotel owners
usually seek to cater specific types of customers through their
pricing models as well as marketing strategies or through the
variety of services they provide. The hotel industry is one of
the highly essential parts of the general service industry,
providing services to consumers who need overnight
accommodation. Although there is a significant difference in
scope, it is closely related to the tourism & hotel industries
(Ahmed, Nathaniel and Shahbaz, 2021).
ABOUT THE INDUSTRY

Challenges faced by hotel during Covid-19
• Regulatory & Border Issues: Regulatory problems like visa strategies are visible as hindrances. Tough visa
procedures preserve the travellers far from a few locations. A variety of tasks within the London Bridge Hotel
are behind schedule because of the non-achievement of licenses & permissions on time (Cunningham, Hazel
and Hayes, 2020).
• Risk & Safety of Customers: Safety would continually be paramount attention for the vacationer. Safety has
been the primary trouble as properly for the boom of tourism for some of the years. Inadequate regulation &
order, political instability adversely has an effect on the emotions of overseas travellers. Already the occasions
of the 21st century have tended to recognition interest in protection dangers to tour related to Covid-19 &
political groups. London Bridge Hotel is likewise affected additionally with the aid of using herbal failures
including pandemics, tsunami, earthquakes and covid-19 (Higgins-Desbiolles, 2020).

Continue…..
• Cost of Vacation and Inflation: One of the principal demanding situations that the tourism enterprise
experiences are the modifications in currency trading rates. The incapacity to understand the fee of a
foreign exchange manner that long-variety tourism charges are in particular tough to be expecting &
the fallout from this financial instability is already impacting more than one tourism help system. The
tourism enterprise is seasonal in nature & does now no longer assure a spherical a year float of profits
that hampers the general hotel enterprise setup of London Bridge Hotel. Inflation is growing at an
alarming & hotel place have needed to increase charges or decrease their service (Karatepe,
Aboramadan and Dahleez, 2020).

• Using time for hotel maintenance & renovation: The coronavirus outbreak does not
mean that hoteliers are shutting their doors, just waiting for the end of this period.
This is the best time to build up & improve. Whether it's a certain renovation or
attaining the property improvement plan now is the best time to do it (Shareef and et.
al., 2021). First, London Bridge Hotel can list the items, things & all the things that
require to be repaired check the maintenance supply list, laundry system inspection,
railing & balcony inspection, life safety inspection, elevator, swimming pool system,
make sure all lights are on off etc.
• Time to Dig Deep Cleaning: Air Conditioner Cleaning, Carpet Washing, Furniture
Removal, Under Bed Frame, Frame / Mirror Cleaning, Vacuum Cleaning with New
Straps and Filters, etc. Focus on food delivery at home in hotel restaurants. London
Bridge Hotel operators could take steps to enhance their sales during covid-19
(Urquhart, 2019).
Ways to overcome such challenges

Continue….
• Rethink their marketing activities: This involves giving a try to analyse effective
ways to limit decline, such as offering specials or discounts (2 meals, free desserts).
Even if London Bridge Hotel can lose money by providing away free food, it still
assists enhancing the bottom line (Volgger, 2019).
• Stay up-to-date with available forms of aid: Learn about government support &
monetary assistance from the region during the coronavirus period: In most regions of
the world, governments postpone payments, reduce taxes, initiate grants business
assistance & provide interest streams Loan company funds, etc. Also hotels large &
small try to assist their staff, customers, & communities by offering free resources,
courses, shared services, etc. For instance, London Bridge Hotel can launch a free
software program to support hotels overcome the critical economic impact of the new
coronavirus on their operations.

Continue….
• Rethinking present health & safety technologies, policies & procedures: Provided
the contagious climate of the virus, proper health & safety policies are essential,
particularly for hotel companies that rely on face-to-face interaction. Examples include
self-service payment systems, ordering through mobile apps, contactless services &
order delivery, placing polite hand sanitizers at entrances & exits, suspending
unnecessary meetings in the workplace, and being willing to deal with layoffs at
London Bridge Hotel (Yu, Seo and Hyun, 2021).

CONCLUSION
From the above report, it has been concluded that there are numerous challenges
which a hotel industry faces after the happening of Covid-19 due to which there is a great
unfavourable impact upon their businesses. The hotels can overcome their challenges if
they follow proper strategies or adopts appropriate ways to get recovered from them by
abiding the rules of government and ensuring customers safety.

REFERENCES
Ahmed, N.A.A., 2020. Enhancing Oral Communicative Competence through Integrating Functional
Grammar and lexis (Doctoral dissertation, Sudan University of Science and Technology).
Ahmed, Z., Nathaniel, S.P. and Shahbaz, M., 2021. The criticality of information and communication
technology and human capital in environmental sustainability: evidence from Latin American and Caribbean
countries. Journal of Cleaner Production, 286, p.125529.
Cunningham, C.M., Hazel, M. and Hayes, T.J., 2020. Communication and leadership 2020: Intersectional,
mindful, and digital. Communication Research Trends, 39(1), pp.4-31.
Higgins-Desbiolles, F., 2020. The “war over tourism”: challenges to sustainable tourism in the tourism
academy after COVID-19. Journal of Sustainable Tourism, pp.1-19.
Karatepe, O.M., Aboramadan, M. and Dahleez, K.A., 2020. Does climate for creativity mediate the impact of
servant leadership on management innovation and innovative behavior in the hotel industry?. International
Journal of Contemporary Hospitality Management.
Shareef and et. al., 2021. Lockdown and sustainability: An effective model of information and
communication technology. Technological Forecasting and Social Change, 165, p.120531.
Urquhart, E., 2019. Technological mediation in the future of experiential tourism. Journal of Tourism Futures
Volgger, M., 2019. The end of tourism through ‘localhood’and ‘overtourism’?: An exploration of current
destination governance challenges. In Overtourism (pp. 206-220). Routledge.
Yu, J., Seo, J. and Hyun, S.S., 2021. Perceived hygiene attributes in the hotel industry: customer retention
amid the COVID-19 crisis. International Journal of Hospitality Management, 93, p.102768.