TLH302: Tourism Strategy Report for Coastal Tourism Development

This report provides an executive summary and detailed analysis of tourism strategies, specifically focusing on coastal areas. It examines the benefits of tourism strategic plans, such as increased income, preservation of heritage, and cultural understanding. The report evaluates collaborative planning in tourism, discussing its justification and advantages like increased economic benefits and improved infrastructure, while also acknowledging potential disadvantages. A brief tourism strategy for Deal is compiled, outlining vision, objectives, and key stakeholders. The report concludes with an evaluation of the strategy's social and economic benefits for residents and visitors, providing a comprehensive overview of tourism development and its implications.

TLH302 Assessment

EXECUTIVE SUMMARY
Tourism is a social, cultural and economic phenomenon which entails the movement of
people of the different countries outside of their usual environment for the personal business
purpose. Tourism is said to benefit the location through increasing the level of economy for
better performance and also is the promotion of the culture towards the tourism. Collaboration in
the tourism industry allows the business to gather the justification that is required for the
achievement of stakeholders. For every tourism development a strategy is very important to be
able to help achieve the results that are planned.

TABLE OF CONTENTS
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
PART 1............................................................................................................................................3
A)Examination of the benefits of the production of the tourism strategic plans at coastal areas3
B) Evaluation of collaborative planning in tourism and its justification.....................................5
PART 2............................................................................................................................................7
C) Compilation of brief tourism strategy.....................................................................................7
D) Describing about the vision and objectives could be implemented and identifying the key
stakeholders in charge of delivering objectives...........................................................................9
E) Evaluating the benefits of strategy to residents and visitors socially and economically......12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15

INTRODUCTION
Coastal tourism is the process that involves the tourists and the people that are visiting
the more specifically the areas that are near to the coastal region. Tourism is the social and
cultural phenomenon in which the people move from one place to other for personal or business
purpose. In this project the selected location for tourism is the Deal is a beautiful seaside town
that has been renowned to be a hidden gem. The package holiday in at this place is very effective
for the ways in which the strong economic and communities for the future. Hence, the major
ambition of the individuals is to gather the strategies which is required for developing the future
of this location in the tourism sector. In this project the benefits of developing plans for the
tourism strategy for the production of illustrative practices for the benefits for the destination will
be explained. In this project an evaluation of the important collaborative planning in tourism will
also be considered to be used and justified. A brief tourism strategy that will be prepared is going
to be the use of collaborative tourism practise for Deal. This will help to plan about the current
issues and challenges. In this project the description of the vision and objectives are will be
prepared and implemented for the identification of the key stakeholders in charge of the
delivering of the objectives. Evaluation of the strategy will be analysed for understanding the
benefit to the residents and the visitors both socially and economically.
MAIN BODY
PART 1
A)Examination of the benefits of the production of the tourism strategic plans at coastal areas
Following are considered to be the benefits of the tourism strategic plans for a coastal
area,
Increasing income and jobs from tourist spending
With the help of the tourism strategic plans the government is able to increase the overall
production of the coastal tourism. This has been recognized as the key factor that is able to
gather essential strategies that is considered to be very effective to be able to reach a certain level
of benefits required (Rico and et.al., 2019) These benefits have been considered to be very
effective in order to be able to achieve the growth that is required. Hence, the tourism is able to

generate the growth for the economy through the development of the strategic planning. The
reason this is more effective for the coastal areas because it is able to gather.
Preserving cultural and natural heritage for tourists
The preservation culture is considered to be very essential for the development of the
natural heritage that is responsible for the heritage to be able to gather the coastal tourism
operations that is essential to gather strategies and growth. The focus of this government is also
considered to be on promotion of the culture of the country that is helpful for the coastal tourism
to be able to gather strategies in the form of ways that contribute towards the success of the
economical actions(Khosravi, Fischer and Jha-Thakur, 2019). Furthermore, It is considered to be
the key factor that bring the tourism industry the key requirements which are essential for the
development of the new strategies that contribute towards the success.
Increasing an understanding of other cultures
Increase in the understanding of the other cultures is also a very essential factor that is
considered to be the key contribution to the success of the tourism. Hence, it can be said that the
understanding the culture of the country helps the tourism to be able to gather the key strategies
which contributes towards the ways in which the tourism has been performing. Thus, The
management of the coastal tourism is also said to be the major factor that helps the coastal
tourism with the requirements that is essential and effective to be able to gather the growth that is
said to be very effective and considered to be the ways in which the government is able to
influence the culture of the tourist locations.
New facilities such as sewage for whole communities or new roads
Due to the ways in which the tourism is able to build new communities for the ways in
which the buildings are able to be operation are considered to be very effective and important for
a coastal tourism to be able to achieve the growth that is requires. At Deal the facilities of a
proper sewage for the communities. For the management of the coastal tourism operations. The
management of the practices has been considered to be the key factor that bring the location the
sustainability that is essential.
Many tourist location has been able to benefit from strategic planning which has many
them now the very efficient. Locations such as Thailand, Philippines, Northwestern USA &
Canada, Queensland, Australia, Cape Town, South Africa, Hawaii, USA and French Polynesia.
Due to The visitors of this location has increased significantly after the implementation of the

different tourism planning strategies. As the Cape Town is a great example for this growth. This
has been found that visitors are considered to be able to improve the strategy that is said to be the
key for the implementation of these experiences.
B) Evaluation of collaborative planning in tourism and its justification
Collaborative approach to tourism planning is the shared vision for the tourism
development or the feeling that the stakeholders are able to share a common problem which is
considered to be essential for the solving the problems (Jenkins, Dredge and Taplin, 2011). It has
been found that the common problem is said to be the key factor that brings the business the
growth that is required. Baumhackl, (2019) has been able to explain that the leaders in the travel
and tourism & hospitality industry are considered to be the findings ways. It is able to work
together for the providing the invitation that is considered to be highly desirable for the travel
and experiences. According to Varelas, Kopanaki and Georgopoulos, (2020) the work of
collaborative competitors is considered to be simply undertaking the creation of the strategic
alliances. This is very will be considered to be the effort that is able to put together the plans
needed for improving the geographical locations.
As per the view of Goodwin, (2019) development of clear goals and communication is
going to help in the development of a comfortable direction about the different ultimate product
that is said to be the best performer in an organization. Kausar and Gunawan, (2018) supported
that synergy between the collaborative efforts is going to be the factor that is able to create the
experiences for the visitors for the factors that is able to guests. The focus of the country needs to
be on the guests on how it is going to offer and encourage the come back that is more and
effective. It is going to be very important for this tourism to establish their part for being able to
develop a common communication that is essential for the establishment of comfortable
direction and ultimate final product.
The Hudson Valley, Syracuse and Buffalo has been a location in which the collaborative
tourism approach has been selected (Soulard and et.al., 2018). This location has now been
considered to be a wonder place for tourism.
Following are the ways in which this location was able to benefit from the collaborative
tourism approach,
Increased economic benefits

Collaborative approach to tourism works with the effort of all the different bodies
working in collaboration. This increase in the work culture brings growth to the economy as
more people from the economy are involved. This is considered to be the key part of the growth
that the approach to collaborative work would offer. Due to the increase in the economic benefit
of the tourism of the organization also increases.
Improved community infrastructure
The growth of the tourism that the collaborative approach brings is also essential for the
contribution towards infrastructure of the are. This is also considered to be the reason why the
location is able to gain growth in a shorter period. Tourism activities are the best form of
gathering information to be able to achieve operations.
Quality of life
Collaborative approach to the tourism has to be said as the key factor that brings the
organization the growth that is essential and effective for the location to improve the standard of
living. Hence, it can be said that the collaborative approach can be used by the locals of locations
like Deal to be able to increase the standard of living. Management of quality of life is going to
be the very important for the future of the organization.
Increasing employment rates
The increase of the collaborative approach in tourism generates new opportunities for the
area to give employment to the locals. It has been considered to be a very effective and important
factor for the location to be able to improve the economy and bring them the required factors.
The management of the operations has been able to find the ways in which the employment is
able to increase the standard of living and the organization.
With The use of this approach is not always effective for being used in a tourist location.
It has been found that this approach also has many disadvantages that are caused due to various
types of barriers. Following are the disadvantages that the collaborative approach to tourism,
Inadequate financial resources
Due to different bodies involvement the financial resources needed for this project are not
always very effective. It has been found that this is the key factor that has been considered to be
the major part of the success that the helps the financial performance to increase. This
enhancement is able to make the work of the collaboration less effective (Tourism Marketing: A
Collaborative Approach. 2021).

Low education
As the locations of tourism is not always having the all the resources that are needed for
better standard of living and low education it is very essential for the business to gather the
information required. As Due to poor education the business has to be considered to be very
effective in the living in the ways which is essential for the gather of information.
Unfair distribution of benefits
Due to such benefits in a collaboration outcomes the unfair distribution of the benefits
can be a major concern to the ways in which the tourism would be performing. This can happen
due to politics or other concerns which are said to be the key for the management of the
performance. Further more, the Lack of proper technology is the major factor that is impacts the
distribution of benefits in the collaborative organizations.
Lack of trained human resources
Due to having lack of proper human resources management the collaboration is not
always able to be effective. They fail to gather the information and operational rights which are
required for helping the government influence ways in which the tourism can be managed. It also
impacts the level of employees which are hired in an organization.
This strategy is going to be very effective for Deal as this location has all the resources
that are required for the utilization of the collaborative tourism approach (Soulard and et.al.,
2018). As the approach of the locals is towards the sustainability in the tourism practices it is
going to benefit the collaborative approach to the tourism for being a success in Deal. In the Deal
is also going to benefit from the cost-efficient practices of this organization that would help in
illustrating the efforts made by business.
PART 2
C) Compilation of brief tourism strategy
In Deal the tourism has been boasting as surprisingly has been very effective for showing
the frequency that has been highlighted as one of the best places for living in Britain. The pebbly
beaches of Deal has been able to offer great scenic view of the English Channel which has been
loved by the visitors. As The Government has announced that the tourism sector in deal is game
changed for the tourism sector of UK (Tourism Sector Deal. 2022). The use of the collaborative
approach to this place has been able to ensure the good jobs in the locality. It has been able to
create lots of new investments to the place. Growth in the employee mentorship is able to also

enhance the practices which contribute towards Deal's success. Development of the surrounding
bodies for this tourism location is considered to be the key towards the growth of tourism.
Source:(Best things to do in Deal, 2022)
Vision : To develop inclusive and sustainable tourism in Deal's economy through the means of
effective corporate and collaborative strategies. The main vision is to adapt more green and work
in order to attain the sustainable objectives by spreading the awareness. With supporting the
local culture and the restaurant for serving and establishing to strong place for attracting large
number of visitor to visit and attain the experience.
Objectives
 To strategize the collaborative approach to tourism for better coastal tourism in Deal.
 To build partnership and collaboration of different bodies for improving sustainability in
tourism of Deal within 4 months for building more sustainable tourisms.
 To increase the over all visitors in Deal by 50% through by making Deal an economic
option for coastal tourism within the 6 months.

 Establishing these objectives as for improving and attracting more number of visitors in
the country.
 Implementing of objective by making budget , gathering researching information and
combining all the processes required in the sustainability.
Challenges Deal is facing:
 The current challenges faced by Deal is for surviving in the dynamic environment which
is mainly providing the travelling services at the low cost. This hinders the country to
achieve the competitive advantages as by struggling to survive.
 Further the country is also facing challenges by not adopting proper marketing tools as
to manage and attract wide travellers as to attract visiting the destination. The main issue
when the country is struggling to attract and increase the travellers for visiting and
arriving at deal.
 The country is mainly facing challenges in attracting large number of visitors for
visiting the country. As with the lack of marketing and promotion of the country impact
in attracting to visit the place for gaining leisure services.
Source:(Fishing On Deal Pier, 2022)
For this establishing the objective and work as to collaborate for ensuring the sustainable
tourism with using different bodies for improving the tourism in deal. Also, for attracting the
tourist as for visiting deal for this establishing marketing ad promotional practice and strategies
and raising funds from government as providing adequate infrastructure for the travellers. Also,

engaging all the stakeholders and working in more collaborative manner this helps in developing
infrastructure which attract the travellers to visit in the country and attaining the best experiences
(Insch, 2020). Further more, with improving the beaches and the historic place for boosting the
traveller experiences helps in providing better experience about surfing, marine activities. Also
establishing the objective as to adopt the sustainable tourism practices helps in providing and
organising the affordable and cheap travelling tickets to the travellers. The above objectives are
mainly established as for providing wide range of services which aid in attracting tourist and
travellers including fishing, surfing, marine activities. This creates diverse opportunities which
results in improving culture, eduction level, employment , standard of living with building
infrastructures.
D) Describing about the vision and objectives could be implemented and identifying the key
stakeholders in charge of delivering objectives
For implementing the vision and objectives with coordinating the efforts of all the
stakeholders including government, media, business entities, locals and municipalities of the
country this helps in increasing the tourism activities and travellers for visiting Deal. The prime
objective is to increase travellers for visiting the country and improving the sustainable tourism
by developing the infrastructure and marketing the country, As for this the governance mainly
taking initiatives for marketing and doing promotional activities for attracting tourist (Pandy and
Rogerson, 2021). Also, for establishing and developing the necessary infrastructure and investing
more into attractive hotels, restaurants, historical places and museums. Also partnering as for
improving the sustainable tourism and while working in collaboration helps in solving problems
and adhering funds for promoting and marketing the destination for attracting travellers. Further
more, coordinating with all the stakeholders helped in resolving the challenges faced and
attaining funds for taking actions as for promoting the destination by using social media,
billboarding, advertising and through influencers (Gebreel and Shuayb, 2022). The
implementation of the vision and objectives by all the stakeholders which is being identified and
it will be implemented on 30 th July by coordination and partnering with al the stakeholders as to
achieve the set vision and objectives as to increase the tourism in Deal.

Source: (social media tourism marketing, 2022)
Solutions to current issues and challenges faced by country
The challenges and different issues faced by Deal, various solutions for mitigating these
issues includes, using different marketing techniques as by using the social media, websites etc.
this helps in promoting the destination which helps in attracting large number of travellers for
visiting the country (Yamagishi and et al., 2021). Further more, with using the marketing
strategies and tools helps in attracting travellers for visiting the country, also offering attractive
activities a package offers consisting of organizing live music shows, festivals and music
concerts this helps in ever-increasing travellers. Further, with providing more convince to
travellers helps in establishing and charging low tickets for visiting deal. This, these all helps in
solving the challenges which is faced by the country by ever-increasing the travellers at the Deal.
Stakeholders involved