Tourism Destination Appeal: A Detailed Comparison of UK and Mexico

This report provides a comparative analysis of the tourism appeal of the UK and Mexico. It examines the popularity of destinations in both countries, noting the UK's focus on promotion through digital communication and Mexico's relative lack of government support. The report contrasts the changes in visitor numbers, the types of tourists attracted, and the factors driving these changes, such as social mobility in the UK. It also discusses the product life cycle of tourism offerings, highlighting the UK's nightlife attractions and Mexico's ancient architecture and natural destinations. Finally, the report analyzes the economic, physical, and political characteristics affecting tourism appeal in both countries, referencing the impact on businesses like Virgin Holidays and the role of government policies.

Tourist
Destinations
(Task 3)

Comparison of Appeal
Popularity
• UK: Government has provided their focus on increasing
popularity through advertisement and implementation of
promotion practices like digital communication, media and e
commerce websites.
• Mexico: Destinations of Mexico are not much popular
between the people across the world because the industry of
tourism gets less support from government as well as society.

Change in visitors number
UK: With the use of these
effective communication channels
and media, number of tourists has
been increased with increasing
rate within UK.
Mexico: Number of visitors of in
Mexico have also increased but at
decrease rate because there is lack
of effective communication
channels

Type of visitors
UK: Mostly business,
cultural, sports, religious and
adventurous tourists arrives
within UK.
Mexico: Leisure and business
tourist arise in Mexico as
they have less tourist
destination and lack of rich
culture.

Changes
UK: Major changes have been occurred due to greater social
mobility through various changes in employment from traditional
agriculture to service industries which has resulted in increase
wages and employment opportunities for natives.
Mexico: Change are also occurred in the countries' tourism
sector because the organisation are making efforts to increase the
number of tourist in Mexico but lack of support of communities
and diversified population has created problems in encouraging
development of tourism.

Product life cycle
UK: Majority of revenue gets earned with the help of tourism
products and destination like casinos, night clubs and many
more. This has attracted their tourists towards their night life and
supports in getting effective revenues.
Mexico: They are lying under the developing nations and
attraction point of Mexico is their ancient architecture. Further,
they provide destination in the form of hills, rivers and beach,
this will help in getting adequate level of development in tourism
sector.

Affect of characteristics of tourist
destinations
Economic characteristic
These important characteristic involve the increase or decrease in
growth and development of country which has its major
influence on their appeal. Moreover, well developed process of
economic development such as pre industrial society and others
will also provide impact on the appeal of organisation. For
example: High growth and development of UK has provided
positive impact on business appeal of Virgin holidays and they
also get support of government towards promotion of tourist
destinations.

Physical characteristics
These characteristic mainly involves
impact of poor urban infrastructure,
lack of effective and clean supply of
water, lack of utilities, poor transport
services etc. In present context,
business and appeal of virgin holidays
usually gets affected as they have
poor urban infrastructure and less
availability transportation facilities
due to which it is considered as
developing country.

Political characteristics
These characteristics involves the different form of government
that prevails in the country like democratic, emergent, tribal,
theocratic, international links etc. in UK, democratic government
has its existence which concentrate of improvement of tourism
sector within countries of UK. It has also developed
relationships at international level with foreign countries so that
there will be free flow of tourism in between them without any
political restrictions.

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