Factors Influencing Tourism Consumer Behavior and Decision Making

This report provides a comprehensive analysis of tourism consumer behavior, focusing on the cultural, social, personal, and psychological factors that influence consumer decisions. It examines the impact of digital technology on consumer trends and analyzes the stages of the consumer decision-making journey, mapping a path to purchase. The report explores the importance of understanding this process for marketers, and evaluates how marketers are responding with relevant examples. It also compares and contrasts hospitality decision-making in B2C and B2B contexts, evaluates market research approaches, and provides a justified evaluation of how different factors influence tourism decision-making and buying behavior. Finally, it assesses how marketers can influence the different stages of the tourism decision-making process with specific examples and relevant methods and models.