Factors Influencing Tourism Consumer Behaviour: A Comprehensive Report

This report analyzes tourism consumer behavior and insight, focusing on the factors that influence consumer decisions within the tourism industry. It examines cultural, social, personal, and psychological factors, as well as the changing trends in consumer behavior, including the impact of technology and market research. The report explores the stages of the consumer decision-making journey, emphasizing the importance for marketers to map the path to purchase and understand how they respond to this process. It also differentiates between B2C and B2B hospitality decision-making processes and highlights various market research approaches. Furthermore, the report delves into how marketers influence each stage of the tourism decision-making process, providing valuable insights for businesses like Monogram to enhance their marketing strategies and improve consumer engagement.